Growing Steady | Intentional Creative Business Podcast cover logo
RSS Feed Apple Podcasts Overcast Castro Pocket Casts
English
Non-explicit
simplecast.com
5.00 stars
53:49

Growing Steady | Intentional Creative Business Podcast

by Wandering Aimfully

We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.

Copyright: Copyrights are silly, don't steal our stuff.

Episodes

196 - On the verge of burnout? Reassess these 6 things...

42m · Published 21 Mar 13:00

😱😱 IT'S THE FINAL DAY to join our un-boring coaching program WAIM Unlimited! We want to help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

+++

Who wants to talk about burnout?? Intervening before reaching burnout is crucial skill we’ve tried to learn over the years.

How do you know you’re on the cusp of burning out? There are clear signals we’ve noticed: neglecting texts, rushing through moments, feeling unfulfilled despite productivity, brushing only half your teeth 😂, and struggling to find stillness.

To avoid burnout, we’ve put together a list of six things to reassess and take stock of. There are times to push yourself and your limits, and there are definitely times to take a strong look at your schedule and make important decisions to save future you!

Let’s talk about avoiding burnout before it happens in this week’s ep. Also, learn more about setting non-negotiables here: https://wanderingaimfully.com/calm-non-negotiables/

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

195 - 14 QUICK wins for business growth this week

36m · Published 14 Mar 13:00

🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

+++

This week, we’re all about action taking! We have a handful of tasks you should be able to accomplish this week to impact the growth of your audience and overall business.

Here are the 14 quick wins written out:

  1. Rewrite your homepage so it speaks to a problem
  2. Make your home page lead magnet obvious and enticing
  3. Remove clutter from your site that isn’t converting
  4. Make your lead magnet useful, specific, and efficient
  5. Rewrite your opt-in copy to be based on a mini-problem
  6. Try a welcome mat on your blog posts
  7. Create a contextual lead magnet for your top 3 articles
  8. Put search terms in your Instagram name
  9. Add related “guide posts” to every piece of content
  10. Use ConvertKit’s Creator Network/Recommendations
  11. Include a “ways to work with me” section in emails
  12. Name and “brand” your newsletter
  13. Add formatting to make your newsletters scannable
  14. If your podcast host has dynamic ad insertion, use it!

If you’re feeling frisky, send us an email and let us know how many of these 14 wins you HAVEN’T done yet and are going to next week.

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

***

🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join

194 - A paid coaching program requires 4 crucial parts

53m · Published 07 Mar 14:00

🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

+++

For the last 5 years we’ve run a paid coaching program that includes a community. During that time, we’ve learned a lot about what works and doesn’t work and thought we’d break down in this episode.

We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches.

Not only do we share what has worked for us in each of those four categories, but we also share some ideas if we were to start over from the beginning. How would we build an audience from nothing? Would we still lean on email marketing? How would we facilitate a thriving community? And what would our sales and launch strategy be?

All of those questions and more covered this week! We hope you enjoy this chat and if you know anyone looking to start a paid coaching program or community, pass this episode on to them!

🎥 Check out Created By Wayne’s YouTube channel to see exactly what we’d do for audience building using YouTube: https://www.youtube.com/@createdbywayne

🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!

***

🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join

193 - Why we love lifetime pricing

1h 5m · Published 29 Feb 14:00

👋👋 Our WAIM Unlimited Un-Boring Coaching Program is open for enrollment from March 11-26! We'll help you make your business more predictable, profitable, and peaceful! Learn more at https://wanderingaimfully.com/join

***

Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions!

There is no perfect way to make money with online business, but from our experience, using a lifetime pricing model to sell an online coaching program (WAIM Unlimited) OR a software product (Teachery) is a fantastic option that reduces stress, puts less overall pressure on sales and marketing, and creates a stronger connection with your customers.

Early on, we ran our WAIM Unlimited program as a membership and saw a monthly churn of 30% — which is NOT good 🥵. After a slight positioning pivot and rebrand of the offer to a Lifetime Program, our churn immediately dropped to ~3% and felt way more predictable and a win-win for us and our members.

Lifetime pricing isn’t for every business, but in this ep we share all our thoughts, lessons learned, challenges, and reasons we love it.

🎢 If you haven’t ready our WAIM Journey to Enough, you can read how we reached $33,000 MRR at wanderingaimfully.com/330

🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!

***

🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

192 - What happens when you lose momentum?

42m · Published 22 Feb 14:00

This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now… what the heck do we do?

We share the steps we’re taking to regain momentum and we also talk through the idea of “starting ugly” and what to do with the feelings of wanting to change EVERYTHING.

If you take nothing else away from the episode, just do the following: Keep going.

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial atteachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you atwanderingaimfully.com

191 - *NEW NAME!* ..... Growing Steady

35m · Published 15 Feb 14:00

Welcome to the next era of our podcast!!! After 5 years of the name “What is it all for?” we’ve rebranded to Growing Steady. The podcast content itself will stay the same, but it was time to evolve and grow 😉.

In this ep, we share the process and thoughts we had around changing the podcast name. We also go through the nuts and bolts of why we changed things up and what you can expect moving forward.

🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions about our lifetime pricing model that’s generated $1.5m in revenue.

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial atteachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you atwanderingaimfully.com

190 - More ease doesn’t mean easy

32m · Published 08 Feb 14:00

This week, we share a bit of a roadblock we’re running into while focusing more on our online course software Teachery. And it’s not just one roadblock, it’s multiple, very technical, confusing, and difficult roadblocks 😂😂. Which is especially tough for us because our main business (WAIM) has become such a smooth operator over the course of 5 years.

While this episode may not be full of actionable tips and takeaways, we hope it’s a relatable conversation about what it actually takes when you’re at a starting point or pivot point in your biz!

Also, when things get challenging in your business, just remember: "You get to do this."

📜 Find our 5-step business checklist at wanderingaimfully.com/checklist

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial atteachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you atwanderingaimfully.com

189 - 7 things you’ll need on your creator journey

55m · Published 01 Feb 14:00

To kick off this episode we’re sharing a “mini meltdown” that Caroline experienced the day before recording. We wanted to share that and talk about how we’re trying to reframe using Uncle Jhery as a metaphor/story to continue to move forward when we experience something difficult in growing our second business Teachery.

Then, it’s time to go through the 7 things to pack for the long-term journey as a creator. Tune in to the ep to hear us discuss discomfort, self-care, self-awareness, taking risks, self-belief, tunnel vision, and thinking long-term.

If you’re feeling frisky, jump on over to wanderingaimfully.com/contact and share the action item we mentioned at the end of the episode! 😜

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial atteachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you atwanderingaimfully.com

188 - Where’s your resistance coming from?

44m · Published 25 Jan 14:00

Whenever you change something, whether it’s a routine, a process, or pivoting your entire business, there are so many unforeseen ripple effects that will create resistance. We bumped up against a few of these and want to share the emotions and roadblocks we encountered as well as how we worked through them as a team (even if it was difficult in the moment).

Join us as we talk about facing the “stuffed closet,” introverts doing customer interviews, and “don’t talk to me before lunch.”

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial atteachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you atwanderingaimfully.com

187 - Taking a side project to a full-time project

48m · Published 18 Jan 14:00

This episode starts with an important question for 👩🏻‍🦰😂 and then we dive into a brief history of our online course software (Teachery) that’s been a side project for 10 years.

We walk you through four essential steps we’re taking this year to take Teachery from an afterthought in our work week, to priority #1! You’ll hear how we’re changing up our schedule to accommodate Teachery, the key mindset shifts that are motivating us, how we’re moving from vagaries to specifics, and what our goals are for the year. Those four things should help you do the same if you’re also want to transition a side project into a full-time biz.

💬 Let us know if you’re excited about getting a monthly check-in on our progress this year with Teachery?

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial atteachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you atwanderingaimfully.com

Growing Steady | Intentional Creative Business Podcast has 211 episodes in total of non- explicit content. Total playtime is 189:16:32. The language of the podcast is English. This podcast has been added on November 22nd 2022. It might contain more episodes than the ones shown here. It was last updated on March 25th, 2024 11:11.

Similar Podcasts

Every Podcast » Podcasts » Growing Steady | Intentional Creative Business Podcast