MedEsthetics Podcast - The Guide for Excellence in Medical Aesthetics

Join Samantha Kerr, PhD, chief scientific officer of Merz Aesthetics, the world’s largest dedicated medical aesthetics company, and MedEsthetics managing editor Inga Hansen. On this podcast we discuss: Dr. Kerr’s path from biochemistry and immunology major to fashion model and pharma executive; how the growing number of women leaders in pharma are shaping industry’s messaging and understanding of today’s medical aesthetic patients; industry career paths for medical professionals beyond patient care; and how providers can get involved in clinical research and product development.

Join MedEsthetics, Judy Corbett, MD, GYN and Cheryl Whitman, founder and CEO of Beautiful Forever Consulting as we discuss the transition from reimbursable medicine to elective cosmetic care as well as the benefits of offering weight management programs in your aesthetic practice or medspa.

Join MedEsthetics, facial plastic surgeon Kay Durairaj, MD, and Jeff Castillo, vice president of Merz Aesthetics as we discuss the new generation of aesthetic patients, how virtual tools adopted during the coronavirus pandemic continue to benefit industry professionals and the value of diversifying your treatment menu with new technologies and combination treatments.

MedEsthetics editor Inga Hansen speaks with Alisa Lask, vice president and general manager of Galderma, about how the company is pivoting to align with provider needs (now and down the line) and helping to prepare for a fast market recovery.

Join MedEsthetics editor Inga Hansen and Konika Patel Schallen, MD, founder and director of CMA Medicine, and vice president of clinical operations and medical director at Candela, as they discuss the growing popularity of medical microneedling, the benefits these treatments offer patients and aesthetic practitioners, and how to investigate devices to find the right technology for your practice.

Join MedEsthetics and social media marketing expert Doan Bui as we discuss how medical aesthetic practices and medspas can use social media to build brand awareness and grow their patient base.

You’ll learn:

• Which social media sites offer the best marketing and advertising opportunities for aesthetic practices and medspas
• How to track your efforts
• How campaigns vary based on each of the top social media sites
• The 80/20 rule of social media marketing
• How to create and gather content that will keep your posts in front of your target audience

Join MedEsthetics and plastic surgeon, Stephan Finical, MD, of Charlotte Plastic Surgery as we discuss how to ensure a good ROI on new equipment purchases. You’ll learn how one of the longest running and most successful aesthetic surgery practices in the U.S.:

• Investigates new technologies to ensure they are a good fit for its patient
• Prepares training and protocols to keep patients safe
• Creates awareness and excitement among staff and existing patients for a successful launch
• Uses educational events and demos to connect patients with the right technologies for their specific concerns

Join MedEsthetics and board certified plastic surgeon, Ben Tittle MD, as he shares how he complements the CO2 RE CO2 fractional resurfacing device with the Profound RF microneedling system to treat both above and below the skin's surface. Dr. Tittle has years of experience using energy-based devices to enhance surgical and nonsurgical treatment outcomes.

Join MedEsthetics and double board-certified facial plastic and reconstructive surgeon, Mark Beaty, MD, as he discusses why, after initially offering a microfocused ultrasound-based treatment to treat aging skin, he decided to acquire the Profound RF microneedling system for his Atlanta-based practice to enhance patient outcomes. He will share how he positions both devices in his practice, patient selection, expected downtime and the value both devices have brought individually and as complementary treatments.