OnProcess

Alex Nahavi is the Executive Creative Director at the forward thinking design studio Josephmark. Josephmark is a venture studio, which is an incubator model, where they utilize resources and facilities to make ideas that they want to see in the world whether self funded or raising capitol with investors. We talk pitching and investing, viability and creative direction from this unique point of view. We talk about how important big ideas and blue sky thinking is in the process, while also being able to switch gears and do the smallest iterations and developing things like a minimal viable product and using objective metrics to study success like demand testing. Alex shares a ton of insights and knowledge into the unique world of a venture studio, things like do's - don'ts and process of pitching investors, product testing and raising capitol. It's incredibly fascinating the colliding of the investment, start up and venture world with the digital product design and creativity space. Alex speaks and gives some killer books and resources around her passion of mentorship and how pivotal this and creative culture is to building a thriving creative studio. Introducing Alex Naghavi On Creative Direction.

Alex Naghavi

alexnaghavi.com

[email protected]

josephmark.com.au

thebrokecollector.com

Links

Japanese word “Kaizen”

Startup Podcast

Interview with Bill Tai

Harvest

Asana

15Five

The Emotionally Intelligent Office - Book

The Making of a Manager - Book

Creativity Ink - Book

The Lean Startup - Book

Articulating Design Decisions - Book

Don’t Sweat The Small Stuff - Book

Quotes

“The big difference between what makes a good creative director and a great creative director in my mind is someone that has empathy and understanding and can communicate with compassion."

"You want to become a leader not a manager, a leader is someone that inspires people to take action and do their best work, a manager is simply managing someone to get the work done."

"Make shit happen."

"I'm a strong believer in following what really makes your heart race."

"Our model very much allows us to invest in our own ideas and really take control of what we want to see in the world."

"It's all about speed, so how do we improve that and how do you remain creative."

"We’re trying to figure out how do we improve how we do things already and make it a little bit faster whilst actually making us more creative, that’s the challenge."

"I love creating, I love making, I need to make things, I'm obsessed with making things"

"I'm constantly looking at ways that I can improve something."

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Richie Meldrum started off as a writer, struggled as a journalist, turned into a copywriter and came out as a strategist. Currently a writer, strategist and creative strategy director at behaviour and culture change consultancy Interchange. Richie has worked in brand and digital agencies in the UK and Australia, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things he can’t. Over the years, He's learnt how to use his love of research, writing and human behaviour to influence the outcome of hundreds of projects - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps. During my chat with Richie we go into the importance of active listening and absorbing knowledge from the people around you. We look at specific examples of brands that have strong strategy and even talk a bit about battle rap. Introducing Richie Meldrum On Brand Strategy.

Richie Meldrum

RichieMeldrum.com

@richiemel

Twitter

Medium

Linkedin

Links

Beat Magazine

Inpress Magazine

Yoke

Answer The Public

General Assembly

Up Bank

Fluff Brand

Aesop

2 Bobs Podcast

The Futur Podcast

Good Strategy Bad Strategy Book

Creative Strategy and The Business Of Design Book

This Is Marketing Book

Hey Whipple Squeeze This Book

Battle Rap Video

Shotty Horrah

Dizaster

Quotes

"I moved from being a copywriter, and as I was writing more and more, the words started to move into messaging, concept development and campaign creation and really moving from descriptive copy to into copy that would communicate something."

"One day I would be writing 220 descriptions of different types of tea and then the next I would be at Laneway festival interviewing Flume!"

"I always define brand as the sum of the perceptions that are held about you, your product or your service."

"Brand strategy is about working out what those [Brand] perceptions should be and then putting a plan in place, so that everybody and everything that you do as a brand is geared towards enforcing those perceptions."

"It's not really about personal taste of likes or dislikes, its about whether it works for the audience."

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Hungry Workshop is not your average print studio, they are a powerhouse creative studio that is part letterpress specialty printing, part design studio that pride themselves on partnering with creative people, agencies and brands, creating intimate, physical moments. Run by the dynamic duo Simon and Jenna Hipgrave, this studio pumps out an exceptionally high standard of work in everything they touch. Summing up the ethos behind their work is the phrase "For work that holds weight" and if you have ever felt a beautifully printed piece of letterpress stationery, that phrase will very easily resonate with you. Letterpress has a level of tangibility and tactile quality that is only achievable with this very special printing process. During our chat Jenna and Simon take us through the nitty gritty of their process including the history and origins of letterpress from the presses being flown and dropped literally from airplanes into warzones to print propaganda posters to now being used for high end specialty printing. We talk about what's changed over the years and why they are able to do such experimental and wonderful things on the press today. We also touch on the idea of innovation through constraints and hear how working with a machine and technology that is close to 600 years old actually inspires progression and experimentation rather than stifling it. Introducing Hungry Workshop On Letterpress Printing.

Hungry Workshop

Hungryworkshop.com.au

@hungryworkshop

Hungry Workshop Printing Workshops

TwentySix Exhibition

Links

Moveable Type

Johannes Gutenberg

Heidelberg (Windmill) Platen Press

Letterpress printing in action - video of Hungry Workshop's press

Vertical Miehle Printing Press

Slack

26 Literacy Fundraising Exhibition

Pop and Pac

Bone Digital

Colourplan Paper Stock

Extract Paper Stock

Spicers Steven Paper

Dodgy Paper

Cruel and Unusual Nourishment Podcast

Studio Sounds - Charli XCX "Charli"

Quotes

"The trick for us is finding the common thread that runs through everything that we do and really focussing on that."

"Having a creative approach and a problem solving approach to the production side of things really helps us be experimental."

"It's relief printing, it's effectively like a stamping process, there's not much in the way of complexity and the technology or in the machinery, a flat surface is inked and pressed into the paper."

"Because the elements are so limiting, you're really forced to think laterally about the things that you can do."

"These machines are like a precision german wristwatch meets a diesel truck engine."

"What's really interesting about letterpress printing and the print production process is that its been around forever and it will continue to be around forever."

"When we're producing something that is letterpress printed, it has a real kind of sculptural quality to it."

"The very best papers are the thick fluffy ones, with cotton content... the thicker and softer the better with letterpress."

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I love Magda's ability to push her craft to the absolute maximum. Experimenting on a daily basis, using different techniques and technologies to create innovative and unique work using only paper. Magda is extremely skilled in the very unique and tactile art of paper craft. Her versatile skill-set has brought her to working alongside some very well known clients such as KFC and Dulux where she beautifully manipulates paper to create a piece of art that is often animated as well! We talk about creative flow, the value of personal projects and challenges like tight deadlines, mass image editing and getting started. Magda breaks down for us the step by step of how she goes from flat piece of paper to full campaign of intricate and ridiculously detailed sculptures. We even go into some new technology being introduced that is influencing the process behind Magda’s work.

Magda Ksiezak

hellomagda.com

@okaykiosk

Links

PaperMeal Series

Brother sdx1000

@Ollanski

Magda's Setup

- Continuous Video Light

- Manfrotto Tripod

- Cannon 60d

- DragonFrame

- Brother SDX1000

- After Effects

Quotes

"The best part [of the process] is getting in the flow, so the experimentation, feeling a buzz from creating things that I didn't anticipate would be created."

"Essentially it's all about the idea right, the story that you're telling."

"Sometimes it will just be something in the way the light is hitting it and the shadow it's casting, just that will kind of spark, you know like an idea."

" I went to a cafe and saw these preserved veggies in a jar and just the way they were, the gradient on them, I was like very inspired at that moment to create something."

"Most of the things that got me commercial work were personal projects."

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Pretty excited to be introducing animation juggernaut Alex Grigg, someone whom I've been a fan of for quite some time. His work is incredibly emotive, full of texture and uniquely physical and tactile motion. We talk through a few of Alex's award winning short films going behind the scenes into his workflow and how it has changed and refined over the years. Alex blends a beautiful experimental and almost improvisational feeling into his films and we get to talk though how this particular style is injected into his projects. We touch on how vital experimentation and personal projects are to not only creating great work but also getting clients and more work.

Alex Grigg

Alexgrigg.com

@alexxgrigg

Links

loopdeloop.org

vimeo.com/loopdeloop

Phantom Limb

Born In A Void

Steven Pressfield “The War Of Art”

Seth Godin “Linchpin”

Alex’s Photoshop Animation Tutorial

Greg Sharp’s “Old Feed”

Greg Sharp

Flying Lotus “Turtles”

Skillbard

Bryce Pemberton

Richard Chhoa

Illusion Of Life Disney Animation Book

12 Principles Of Animation

Wacom Mobile Studio Pro

Dropbox

Alex's Setup

- After Effects

- Premier Pro

- TV Paint

- Animate

- Cinema 4d

Quotes

"By having those really tight deadlines, it just forces me to get creative with what I have to finish."

"Just finishing the work is the most important thing, and the polish and the finesse is gravy."

"When I was growing up, the idea of having a career in creative industries was like sorta, it was akin to wanting to be an astronaut."

"One of the reasons I do what I do, is like, I like every part of the process, which has naturally led me to sort of like making all these personal projects."

"Animation is very focussed on abstracting forms to make them appealing and achievable for animation."

"Seeing how you can create this little like, living, breathing creature, character out of nothing, it is kind of magical."

"Every day I come to work and I'm like well, I guess I suck still, so I can still be working on it, I can still be pushing myself."

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Spencer is a fascinating visual artist and perhaps summarizing his work best is his biogrpahy which states "Inspired by his background in science, Spencer draws from the scientific method, building his practice around a methodology of questioning, experimentation and perpetual curiosity." During our chat we uncover Spencer’s broad and deep reading habits along with his extremely intricate pre-exhbitiion workflow and preparation. He dishes out some really helpful links and resources he uses to source inspiration, reference materials, unpublished books from the 1800s and beyond. We talk about everything from how play is a hugely important part of the experimentation and creative process to how Spencer’s mindfulness practice influences his artwork.

Spencer Harrison

Spenceroni.com

@spenceroni

Links

Colour by David Batchelor

archive.org

insighttimer.com

Composition Notebook

LG Mini Beam Projector

The Dave Brubeck Quartet "Time Out"

Marconi Union "Weightless" 10 Hour Song

This American Life

Radiolab

To The Best Of Our Knowledge

Big Magic

Quotes

"Play is my best method of experimenting."

"Play has been something that has been very prominent in my practice, since I studied at Uni."

"The other think I like to do when I'm in a bit more of an experimental phase, is even like delete social media off my phone."

"I don't really kind of think of an idea and then create an artwork, I more kind of like create an artwork parallel to an idea and then the two kind of come together at some point."

"A lot of kind of creating art is about finding out about yourself."

"With the creative process, if you have infinite possibilities, it just leads to infinite anxiety, so having some kind of structure helps focus you a little bit and give you a starting point."

"The actual making of the artwork is the most enjoyable part of the process for me."

"I actually like physically kind of working with paint and materials and sanding things and you know putting them together, it's a very kind of meditative and satisfying process."

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Gangplank is the award winning mastermind of creative powerhouses Brenton Craig & Tia Queen. The studio is unique in how they were founded with a vision to invigorate brands with equal passion and pace through a collaborative, nimble and proudly unconventional approach. It is incredibly insightful to hear the interworking of how a design sprint is run, and it's not all that you think, less about speed an d more about efficiency, these guys are pros at building rapport, trust and connection rather than hiding behind bloated email presentations. So many applicable lessons and takeaways from this episode that I know I personally will be implementing in my process immediately. We talk about how vulnerability, transparency, action and courage are vital keys to building brands not only from the design side but also building relationships on a human level.

Gangplank

gangplank.com

@studiogangplank

Links

Design Sprint

Google Design Sprints

The Sprint Book

Quotes

"It's all about action and taking risks, and embracing the fact that the creative world is all about risks."

"We just say to our clients, we know nothing."

"The biggest thing that comes from the [sprint] workshops is the sense of rapport and trust and connection with the clients that we work with."

"It's a balance of passion and pace."

"Ultimately once you have a creative direction and an insight that you've found together, expressing it is really easy."

"If you're just sort of responding with a document each time, that kind of goes against what our whole philosophy of creating and cultivating the connection and trust with a brand or person is."

"Our whole philosophy is about action and courage and not knowing the exact finished picture before coming in on that sprint day, but just knowing direction were going."

"I do love strategy, but at the end of the day, strategy is nothing if you don't actually do something."

Original Theme Music

by Devin Luke - devinlukemusic.com

You have to see Claire Foxton's work in person to believe it, the term large scale mural artist doesn't even begin to do her justice. Her work and style is immediately recognizable, powerful on many levels and uniquely intimate with the portraits she paints. We dive into some incredibly fascinating parts of her process and walk through in incredible detail, step by step how she manages to paint photorealistic portraits on buildings as high as 8 stories tall! Claire get's very honest during our chat about all the glorious and sometimes challenging details behind her process, how she pivoted to take her work to the next level and how she strives to create art with purpose and using this as a guide in what when and how to create.

Claire Foxton

clairefoxton.com.au

@claire_foxton

Links

WonderWalls Festival

Verb Syndicate

Askew

Rone

NAVA

Quotes

"I'm not just painting a portrait I'm finding out more about the person, and it has much more purpose and relevance to the place I am painting it in."

"I quite like that about what I'm doing with public art, is that a lot of the time I'm taking me out of it, it's not about me, it's about the person I'm painting and the people I'm connecting with."

"I always come back to that feeling of purpose, and if i feel like what I am doing is a solution to a problem, or is giving back in some way, and its not just about me than I know that its right."

"All of those little challenges have added something special to my process."

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We jump behind the scenes of a slightly nostalgic, wonderfully tactile and uniquely analogue process of something called Risograph printing. From very humble and mundane beginnings to a countercultural tool, if you haven’t heard of Risograph printing, you are in for a real treat. We delve into some juicy details in this one, and we completely print nerd out with the Risograph champion Ashley Ronning. Ashley opens her mind into all things riso, from the origin story, zine culture, serendipitous registration, how the technology flows into her illustration style and beyond.

Ashley Ronning

@ashleyronning

ashleyronning.com

@heliopress

helio-press.com

Links

Lamington Drive

Riso Kagaku

Risograph Printing

Jessie Adams

Quotes

“I draw the way that I think I see the world and that ended up being my style."

"Being able to do everything myself is so valuable."

"I got a zine cover Risograph printed and was in love, I think it was maybe 6 months after that I had my own machine and I haven’t stopped."

"Risograph printing is basically like a cross between photocopying and screenprinting."

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Kiel Tillman is the absolute sweet spot of when artistic freedom meets professional practice. He takes a fun and lighthearted approach to his work while being balanced on the business side and oozes his personality into everything he does. His work is absolutely packed with detail and shows a real love for the craft. His incredible style is most impressive in the way Kiel seems to seamlessly transfer across from branding, illustration and large scale murals. During the episode we dig into Kiel’s process behind how he's landed some dream clients like Wu-Tang Clan, yep you heard right The Wu-Tang, his tools and workflow and even how to get through the dips of running a business both financially and creatively.

Kiel Tillman

@KielTillman

tillmancreative.co

Links

Zoho

Mailchimp

Kiels WuTang Project

Saltwater Dreamtime

Quotes

"It all starts with an idea"

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If this episode helped you in any way, we would love your support. The best way to support us is by Subscribing to the show in iTunes and writing us a review. Thanks for listening.