Print Design Podcast

This week we are talking about Book Design with Jazmin Welch from Fleck Creative out of Toronto ON.

During this episode we deep dive into two different book design and print projects that Jazmin helped bring to life, along with the materials and process to make them!

Jazmin's approach and work is incredible and it was awesome getting to chat with her about it. Find her on IG at @fleckcreative

This weeks guest is Lou Prestia. he is the Sr. Product Manager of Pantone Graphics.

This episode is a dive into the world of Pantone. A bit of history as well as a look inside what it takes to create the Pantone Guides that all designers know and love.

How are these colors determined? Mixed? Where are the new colors coming from? How are the books printed? How long does it take? All these questions and more are answered here.

Lou was also kind enough to send me some press sheets from the Pantone Book Print process. I'll be unboxing those for our YouTube channel shortly. @pantone

My guest on this episode is Lawrence Azerrad. He is the Found and Principle at LAD Design Studio based out of LA. LAD Design specializes in working with Musicians, Cultural Institutions, and Enterprises looking to visualize the future. @lad_design

In this episode, we are diving into his Grammy Award Winning design for the Ode to Joy Album for the band Wilco. This piece is incredible. There are a number of different interactive features in this book! 

Lawrence shares with us where the idea for this project came from and a behind-the-scenes look at what it took to bring it to life. 

He also shares with us his journey leading up to founding LAD Design, how he got started doing creative and design for musicians, and how album artwork is an extension of the music. 

All that and so much more in this episode of the Print Design Podcast. 

This weeks guests are Jordan and Jeremy from Brethren Design Co. They have been cranking out awesome design work for NFL Athletes, Cannabis Products, Breweries, and even Guy Fieri!

But this episode we are diving into Craft Beer Labels. They have been working with a brewery called Slice Beer Co. for nearly 3 years now and have cranked out well over 50 different label designs for them.

They have experimented with different print techniques, designs, and different label materials.

We dive into 6 different labels that they designed, the story behind how they came to be, and a little behind the scenes of how it went and the lessons learned. This one is a gem! @brethrendesignco
_____________________________________________________________________

Don't miss signing up for the Label Design Course from June 22nd to June 26th at PrintDesignAcademy.com

This weeks guest is Matt Kump. He is a talented Graphic Designer serving the Craft Beer Industry in Vancouver BC. @itskumpy

There are not many projects that can offer the pure creative freedom that comes with designing a Craft Beer label. Sure there are breweries that keep it a bit more mellow and systematic. But the majority just kick down the doors and create some awesome stuff to stand out on the shelf or flex some massive personality.

In this episode, Matt shares with us 5 different craft beer label designs he created for Boombox brewing. Some with raised gloss features, some holographic, and some taking advantage of printing on a metallic label stock to create something incredible.

There is a lot of great stuff in the audio of this but if you want to watch the video of this interview, it's on YouTube (link below) and you can see the labels as we talk about them.

Matt is a tonne of fun to chat with and is putting a lot of great content out for you beer lovers. Check out the links below to his Instagram, Twitch, and Youtube where he puts it all together!

______________________________________________________

The Craft Beer Label Design Course 2.0 launches on June 22nd. But if you want to start learning label design before that go to https://www.printdesignacademy.com/

The Links:
Matt Kump Instagram: https://www.instagram.com/itskumpy/
Matt Kump TWITCH: https://www.twitch.tv/itskumpy
Matt Kump YouTube: https://www.youtube.com/channel/UCY4-lc-G3ECkC9xx3vmDWmA?app=desktop
Where designers are becoming experts in Print Design: https://www.printdesignacademy.com/

This weeks guest is Jackson Robinson. He is the Illustrator and Creative behind Kings Wild Project. Makers of the worlds most luxurious playing cards.

This is such a great episode where we get right into where the Kings Wild Project started and the shocking moment that led to a path change for him.

We talk about retro lego box designs including one that was such an impactful experience for Jackson that he went looking for a box to go with the lego set as an adult.

Jackson also shares with us some of the pitfalls with creating large amounts of print, mistakes and reprints. Specifically a Sherlock Holmes-style deck of cards that ended up being a $16,000 reprint. Ouch.

Then we get into the magic of creating their best-selling deck of cards. The jaw-dropping Legal Tender V2 deck that includes superfine holographic foil details to make this deck just stand out like mad!

You can see the incredible card decks they are creating at KingsWildProject and you can watch his live stream most mornings around 5:30am EST on his Instagram @kingswildproject


Do you want to start doing print design? Check out the links below.
Print Design Academy - Where we teach designers to be experts in print.
Print Design Academy YouTube - More print talk and education.
The Quickie Podcast - Interviews with Graphic Designers.

This weeks guest is Todd Bennett. He is the co-founder of Open Road Ski company who is the publishers of this incredible book.

The story goes a little bit like this.... Todd was checking out some ski mountains a few years ago and noticed something. Nearly every ski mountain map he has seen looks very similar, they must be all by the same person.

Well, a little bit of digging later and he found out that a gentleman by the name of James Niehues was the illustrator and artist behind hundreds of them across North America and beyond and his story has never been told!

That was the mission. Todd shares with us how the book came to be, how the Kickstarter project exceeded all expectations, how they found a printer in Italy to tackle this monster project and all the details in between! Even the gut punches of worry and stress along the way.

This is a great story about how great work is put together and put out in the world for all to enjoy and what it takes from idea to physical product!

Check out the book at openroadski.com

This weeks guest is Ben Barry. He is a freelance Visual Designer currently in Portland OR. Ben was also one of the first Communication Designers to join Facebook in the early days and is the Co-Founder of Facebooks Analog Research Lab.

During this episode we do a deep dive into two book projects. The first one is a different perspective on a book I talked about back in Episode 25 with Tim Belonax. This booklet had a tight timeline, a team working on it, and loads of special print effects.

The second project we talk about is for Airbnb about a very special home in Japan.  The Yoshino Cedar House. Much like the home in which it is about, the booklet was very well thought out, put together over a longer period of time, and uses incredible materials.

This is a great conversation between two huge fans of print and the experiences you can create with the print medium. 

To learn more about Ben Barry you can find him on Instagram @benbarry, or at his website. BenBarry.com

This weeks guest is Mike Nicholls. He is an illustrator, artist, and the Founder of a publication with purpose called UMBER. @thisisumber

In this episode we talk about the story of how Mike moved to Switzerland because of Helvetica and how he has always been a fan of publications and editorial design. We talk about his rad first business card, some early t-shirt designs he created, and a project that he called the Visual Mixtape for what became UMBER. 

The deep dive on this episode is into the publication UMBER. We talk about how it came to be, the meaning and purpose behind it, the kickstarter campaign that launched it, and how the color and paper choices for the magazine bring it to life. 

This is such a great conversation where you have two 'print nerds' talking about creating awesome tangible design experiences for people. A gem of a conversation!

This weeks guest is Mike Guite. He is a Graphic Designer working at Ultra Creative out of Minneapolis MN. I have now had 5 designers from the talented team at Ultra Creative and the packaging work that comes out of that shop is incredible. The deep dive project on this episode is no different.

Our deep-dive project today is their Blank Space Christmas Chocolate Box. Each year they design a brilliant customer experience packaging piece to show appreciation and give chocolates away to their clients. This one used great papers from @neenahpaper and @mohawkpaper to create a space-themed unboxing experience.

They also worked in foil stamping, blind embossing, and printed with only 1 color of ink while using the colored papers to help enhance the design. Brilliant!

You can find some photos of this piece on our Instagram @printdesign_academy but it is tough to do this one justice in still photos.

Get into this awesome episode and hear all about this great packaging project and Mike's love for design, print, and packaging. @ultra_creative
______________________________________________________________________________________

The Craft Beer Label Course launches on March 2nd. Find out more here: https://www.printdesignacademy.com/