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Author Your Dream
by Kenny MacKayAuthor Your Dream is the podcast for anyone looking to take the next step towards writing and publishing their book. Hosted by Kenny MacKay, the show offers a mix of solo episodes and interviews with industry experts to answer the questions many new authors often have. Each episode is packed with actionable tips that you can apply to your own writing journey, from developing ideas to navigating the publishing industry. Whether you’re an aspiring author, entrepreneur, or simply someone with a passion for writing, Author Your Dream is here to help you turn your writing dreams into a reality.
Copyright: Copyright 2023 All rights reserved.
Episodes
How to Create an Author Growth Plan to Succeed in Your Writing Journey
19m · PublishedWe have all heard the statistics about people making and breaking their new year's resolutions. It's nothing new, and if you are like me, you're probably one of those numbers. These resolutions don't work because, more often than not, they are too generalized. I want to lose weight. I want to be more outgoing. I want to finish my book. If you don't have a plan on how you are going to lose weight, be more outgoing than your resolutions are as good as the wishes you made when blowing out your birthday candles.
In this episode, Kenny shares how to create an Author Growth Plan or AGP for short. An author growth plan is a road map to help you move forward in your author journey.
12 Gifts for Writers
16m · PublishedHow do you answer the question, "What do you want for Christmas?" In this episode, Kenny shares 12 gift ideas for writers.
Physical Gifts:
1. Noise Cancelling Headphones
2. Blue Light Glasses
3. Laptop Stand
4. Travel mug, coffee cup, or sticker with an encouraging saying or a phrase stating what you want to be ex. Future Best-Selling Author
5. A Gift Card to your local bookstore
Books:
6. Save the Cat Writes a Novel by Jessica Brody
7. The Ten Commandments of Author Branding by Shayla Raquel
8. The Secrets of Character by Matt Bird
9. The Emotion Thesaurus by Angela Ackerman and Becca Puglisi
10. Author Your Dream by Kenny MacKay
Program/Subscriptions:
11. Grammarly
12. Milanote
Planning Your Author Website
34m · PublishedIn this episode, I’m going to walk you through planning your author website whether you want to make your own or hire someone to do it for you, there are some foundational items you need to have in place to help the process go quicker and smoother. You may have heard in past episodes that I create websites. I earned a diploma from an online college back in 2010. It was a skill I thought I would learn because it would give me the freedom to pick up extra work on the side as I lived and worked for the church here in the UK. Since then, I have created several websites for non-profits, daycares, auto shops, and authors. Since starting this podcast, I decided to narrow my focus to authors.
HighlightsDo You need a website
Where to build it yourself
Domain Name
Asking yourself questions
Site Structure and Key Pages
Top Mistakes
Author Action Point
Visit https://authoryourdream.com/episode/planning-your-author-website/
Ways to Strategize for Your Book Release with Christopher Tallon
42m · PublishedI talk with author and podcast host Christopher Tallon about why this is important to do if you are writing a book. We also talk about a few strategies that Chris has done. We talk about blogging and podcasting and how what we have learned over the last few years. These tips will help you as an author to start your own show or help you pitch yourself to podcasts to get publicity for your book.
Highlights
02:22 Chris' Story
04:00 Defining strategizing
06:00 Strategy 1: Blogging
13:31 Strategy 2: Podcasting
16:59 Mistakes to avoid
25:21 How has all this helped with selling books
28:46 Picking topics for blogs and podcast episodes
40:54 Author Action Point
Amazon Ads for Authors with Matt Holmes
46m · PublishedAmazon ads are a great tool for an author who is wanting to increase their sales. But where should you start? What should you have in place before doing an ad? What type of campaign are you able to do? These are just some of the questions that my guest Matt Holmes will answer during this episode.
Highlights01:48 Matt's Journey
08:41 Why run Amazon ads
11:40 What to have in place before you start
16:39 Figuring out your targeting
19:29 Types of campaigns
23:37 What does it cost?
28:13 Biggest struggle authors have
31:30 How long does it take to manage ads
35:30 Resources
39:49 Mistakes to Avoid
43:31 Author Action Point
Visit https://authoryourdream.com/episode/amazon-ads/
Re-release:How to Do NaNoWriMo with Kelly Blanchard
29m · PublishedWith National Novel Writing Month a few weeks away I wanted to release this episode with Kelly Blanchard. Kelly has successfully completed NaNoWriMo several times and this episode has some great information for anyone wanting to take on the challenge.
Building a Ready-to-Buy Audience with Monique Mensah
47m · PublishedIn today's episode, Monique Mensah shares about building a ready-to-buy audience. She talks about the mindset shift that authors need to make and how they need to go from author to publisher if they want to make money with their books.
Highlights1:20 Monique's Story
8:41 Authors write books, businesses sell them
12:02 Why you need to build a ready-to-buy audience
30:24 Brand awareness
36:10 Sharing the ups and the downs
38:56 The Role of Social Media
42:35 Author Action Point
Visit https://authoryourdream.com/episode/ready-to-buy-audience/ for more
Facebook Ads for Intuitive Authors with Becca Syme
1h 1m · PublishedIn this episode, Kenny talks with Becca Syme about Facebook ads for intuitive authors. Becca shares her own experience as an author running ads and provides a unique perspective on this subject. She will share about the different components of an advertisement, how long you should run an ad, and give you tips on where you can create images.
Highlights02:12 Becca's Author Journey
04:16 Intuitive Authors Defined
07:29 Are ads worth it
09:18 The Intuitive process
12:50 Shifting your mindset
24:10 Components of a Facebook Ad
27:19 The two types Becca uses
37:15 Talking about cost
40:52 How long to run the ad
43:53 What data should you look at
49:32 Author Action Point
52:55 Creating ad images
Visit https://authoryourdream.com/episode/facebook-ads/
Start Book Marketing Here with Callan J. Mulligan
53m · PublishedHave you ever felt like marketing is difficult? Callan breaks it down in a way that makes it feel less daunting. He also shares his tips and advice for new authors just starting their marketing journey. You'll find out what he thinks about book trailers and how you can market if you write in multip genres.
Highlights02:29 Callan's Journey
04:07 About Astreus
07:48 Is marketing really difficult
08:39 Where to start
19:51 More tips
23:27 Book trailers
29:16 How new writers can start marketing
39:28 Reciprocal marketing
41:18 What to avoid
46:39 Author Action Point
49:06 Marketing for multiple genres
Visit https://authoryourdream.com/episode/start-book-marketing/
Overcoming Roadblocks with Aisha Yusuf
48m · PublishedEveryone has roadblocks that they have to overcome on the road to publishing. Some are internal and revolve around an author's own limiting beliefs. While others are external, we have a choice to either give up or find a way to overcome these obstacles. That is what today's guest Aisha Yusuf did when she encountered resistance. In doing so, she not only published her book but also created a publishing house and birthed a vision to change the literary world and bring diverse voices to the forefront.
Highlights02:16 Aisha's Autor Journey
15:58 Aisha's Book
29:20 Roadblocks
35:44 Thoughts of giving up
38:27 Advice for others facing similar obstacles
42:23 Starting a publishing house
Visit https://authoryourdream.com/episode/roadblocks/
Author Your Dream has 93 episodes in total of non- explicit content. Total playtime is 70:34:54. The language of the podcast is English. This podcast has been added on July 28th 2022. It might contain more episodes than the ones shown here. It was last updated on April 4th, 2024 20:29.