Amplify Your Success

Going All-In means you are fully committed to success and you’ve learned to master your mind. This mindset is very different from many entrepreneurs use in their business. The key is what you do when things get challenging! Do you “double down” and find a way to make it work? Or do you give up and jump to the next idea, hoping THAT will be the winning business?

Mindset is so important that I asked author and fellow podcaster, Robert Brus to join me on Amplify Your Success Podcast episode 202 to share how he is Going All In -- and how to master your mindset to tap into this powerful force for success.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

• Why Robert walked away from a 7 figure, highly successful consulting business.
• What it can mean for an entrepreneur to Go All-In on their business.
• The surprising effect that Going All-In has on your productivity and ability to achieve.
• Robert covers a few signs you are not all in (and these might just surprise you!)
• Robert’s formula to setting self up for success
• The 7 pillars to master your mind
• The impact that “decision fatigue” can have on your stress levels

About The Guest

Rob Brus is the Founder of Go All In, a podcast centered on deep-dive conversations with guests to learn from their unadulterated failures and euphoric successes. He has interviewed BIG names like Grant Cardone on his podcast and people from all walks of life with amazing 'all in' stories that listeners can draw inspiration from to 'do whatever it takes' and live life to its absolute maximum potential.

With over 15 years of digital marketing and business development experience, Robert strategically connects industry experts, executives, thought leaders, and podcasters on Go All In to build connections and create impactful stories and lessons that will bring value to the world.

He recently released his Masterclass: Master Your Mind and Go All In, which is a culmination of his 15 years of entrepreneurial experience, 400+ podcast interviews, and 10+ years in the army.

Resources Mentioned in This Episode:

• The 7 Pillars of Mastering Your Mindset Masterclass https://goallin.com.au/master-your-mind-mini

• Team of Teams book by General Stanley McChrystal
• Your Revenue Rush Free Toolkit

As a business owner, hiring independent contractors can be a great way to get more done. But these days, there are some tricky laws in the United States (and especially California) that define whether someone needs to be categorized as an employee or an independent contractor. Not to mention the confusion many service professionals are facing with some fuzzy boundaries around client expectations.

I asked a legal expert to join me on Amplify Your Success Podcast episode 201 to talk through the in’s and out’s of hiring independent contractors so you stay out of trouble with the law!

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

• What the difference between an independent contractor and an employee is (hint: it's not the commonly understood definition.)
• What the 3 factors of mischaracterization are and how they can put you in “hot water” as a business owner who uses independent contractors.
• The big exemption for independent contractors (does it apply to you -- or your virtual contractor?)
• How to determine if someone is an independent contractor using the new law.
• 4 simple things you can do as a business owner to protect yourself.

About The Guest

Nicole Cheri Oden is an attorney licensed in the State of California for over 8 years.

After 4 1/2 years at a big firm, she became a mama. She knew that if she wanted to be present while her daughter grew up, she had to make some big changes. So she started her own law firm and spent the next 2 years learning how to actively create a work-life balance while teaching other women to do the same thing.

After receiving countless questions from other online entrepreneurs who were just so overwhelmed with legal, she pivoted in her coaching to offer legal templates to take the expense and overwhelm out of the process for them. Because while you don’t have to devote all your time, energy, and money to addressing legal issues, as an entrepreneur you do have to become familiar with the law.

Nicole also works one-on-one with California based business owners for custom contracts and policies.

Resources Mentioned in This Episode:

• An Online Entrepreneur’s Guide to Starting a Business (for an overview of the legal issues to consider as an online business owner)https://nicolecherioden.com/guide/
• Your Revenue Rush Free Toolkit

I’m celebrating 200 episodes of Amplify Your Success Podcast this week! With “podfade” at an all time high and entrepreneurs abandoning their podcasts because it “just wasn’t working,” I hope you’ll discover in these five lessons learned after eight years podcasting (and two popular podcasts later) how to create a powerful podcast that YOU and your community love.

Listen in to hear the same advice I’d give my $22k Amplify Mastermind members and I share from stages all over the world that will help you monetize your podcast.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

• Lesson #1 - Why you aren’t just creating a podcast but an intimate connection with a listener and community where the Know-Like-Trust Factor is invaluable.
• Lesson #2 - How to avoid the “build it and they will come” myth - my five best strategies for attracting listeners to your show.
• Lesson #3 - Why your podcast is WAY more than a lead generation tool.
• Lesson #4 - Why I went beyond podcast guesting to start my own podcast (and how to know when you should too!)
• Lesson #5 - Don’t give up on your podcast before the pay off occurs (there IS more than one way to monetize your effort to be the host of your own show.

Resources Mentioned in This Episode:

• Small Business Optimizer Show (my former podcast)
• Food Heals Nation Podcast
• Spirit, Purpose & Energy Podcast
• Podcasting Business School
• Entrepreneur on Fire Podcast
• Amplify Your Success Community

Have you ever heard of the go-giver way? Businesses needs sales but selling isn’t always an entrepreneur’s favorite activity. Sales training can help, but there often mainstream systems miss out on the mindset component. Bob Burg, co-author of the Go-Giver series of sales training, has a unique set of values around selling that has become a go-to for business owners and sales people who value giving as much as receiving.

Bob joins me on Amplify Your Success Podcast episode 199 for a mini sales training that will give you practical advice to transform your results (yep, this episode is jam-packed full of sales tips and mindset shifts!)

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

• The process of predictably achieving a goal is and how it helped Bob overcome “mediocre” sales.
• What “selling the go-giver way” really is.
• Why you want to be a “go-giver” or “go-getter” - but not a “taker” - in your business.
• How The Go-Giver uses The Law of Value to grow profits while continuing to deliver massive value.
• The Golden Rule of Sales and how it can help any business owner by leaning into other people’s wins.
• Bob reveals why giving and receiving are two sides of the same coin (and why this principle is key for free market success.)
• What the biggest fear of most salespeople is (hint: it's not the fear you think it is!)
• How vicarious experience of your prospects can help boost the “know-like-trust” factor in the buying process.
• A simple question and a common emotional state that will help you navigate objections more effectively.
• Using the bridge technique to ask for referrals so you actually receive more of them from your best clients.

About The Guest

Bob Burg is a sought-after speaker at company sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 950,000 copies and it has been translated into 28 languages.

The book he was first known for is Endless Referrals: Network Your Everyday Contacts into Sales considered by many a "sales classic” which has sold over 300,000 copies and to this day is credited by many top sales professionals to be THE book upon which they built their sales success.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

Resources Mentioned in This Episode:

• Get Bob’s “Selling The Go-Giver Way” free mini-course. https://thegogiver.com/selling/
• Endless Referrals Book
• The Go-Giver Book
• Your Revenue Rush Free Toolkit

A membership site is a popular business model...but is this the right model for YOU? Membership programs can produce six and seven-figure revenue (while it leverages your time and knowledge.) But not all membership programs work well, and many online business owners launch their membership site only to get a dribble of clients.

However, Catherine Watkin has been growing a thriving membership program with a 96% retention rate -- and has discovered there is a very simple reason hers works so well.

Catherine joins me on Amplify Your Success Podcast episode 198 to share her secret to growing her business through her membership site.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

• The key question to decide if a membership site is the right business model.
• How Catherine launched her membership program.
• The super-simple reason Catherine experiences a high retention rate of 96% when a "good" average retention rate for membership is 90%.
• Where a membership fits into a typical business model.
• What 3 pieces of advice Catherine has for a business owner BEFORE they launch a membership program.

About The Guest

Catherine Watkin, the founder of Selling from the Heart, is the UK’s leading expert in authentic and heart-centered sales. She works with business owners who feel called to make a difference to others but struggle to get clients because they feel so awkward when it comes to selling their services.

Through her online course and membership, she teaches them how to sell in a way that feels authentic and comfortable for both them and the client - so they are finally able to do the work they know they are here to do. Catherine is an inspiring role model for how it is possible to create a successful business without resorting to sleazy or manipulative sales and marketing techniques.

Resources Mentioned in This Episode:

• Take Catherine’s Authentic Sales Style Quiz: Discover what your natural strengths are when it comes to sales (even if you can’t see it yet), as well as what why you might currently be struggling with sales, including some tips to get you started having more effective sales conversations – that you can actually enjoy! https://catherinewatkin.com/quiz/

As a leader, there will be times that a business challenge arises and everything you planned goes out the window. Global events (you know, like a pandemic or industry crash) can send your team into a motivational tailspin and productivity drops. Even a simple launch fails and frustration amongst team members can create a need to lead differently.

This is the time you need to know how to lead your team through business challenges, according to Tony Martignetti. I talk with Tony on Amplify Your Success Podcast episode 197 about what business leaders can do to help your team members feel more inspired, clear on their action steps, and keep your business profitable.

Be sure to join the Amplify Your Success Community to hear more.

Key Takeaways

• What teams really need from their leader (or business owner) to navigate through a business challenge.
• The three types of challenges that surface that require a business owner to change tactics.
• What the leader’s role is during a crisis or business challenge.
• How a business owner, CEO or leader can ensure that changes “stick” and the team follows through on new initiatives.
• What some of the traits are of an inspired leader (and why these traits are needed right now more than ever!)

About The Guest

Tony Martignetti is a leadership coach, entrepreneur, idea generator, and people connector. He brings together practical experience, formal training, and extreme curiosity, to elevate leaders and equip them with the tools to navigate through change.

He guides people to find clarity in their lives, so they are energized, fully present, and unstoppable. When leaders unlock their potential and lead from a place of inspired purpose, they impact and inspire everyone around them. He has dedicated himself to helping people live an inspired life.

Resources Mentioned in This Episode:

• Get Tony’s free resource,7 Traits Of An Inspired Leader https://www.inspiredpurposecoach.com/7traits