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Answers in Action

by American Marketing Association

Podcast by American Marketing Association

Episodes

Ads from Super Bowl LIV

45m · Published 03 Feb 05:38

Sarah and Steve review the commercials from Super Bowl LIV. What were some of the hottest trends this year? Nostalgia, ensembles and celebrity couples.

New Season Coming Soon

1m · Published 29 Jan 21:48

We're coming back with a brand new season of the Answers in Action podcast! Tune in for the first episode on Monday, Feb. 3, to hear Sarah and Steve recap commercials from Super Bowl LIV.

Episode No. 46: Political campaign ads may have ironic side effects

16m · Published 02 Nov 20:39

Clayton Critcher, an associate professor at the University of California, Berkeley, discusses his research that found mandatory candidate endorsements may incentivize nastiness (more here: http://bit.ly/candidateEndorsement). Plus recent political ad news about President Trump, social media bots and a voting pop-up for millennials.

Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises

17m · Published 29 Oct 17:35

What's scarier than a brand crisis? For our special Halloween episode, we talk with Jamie Singer, senior vice president on the crisis and risk team at Edelman in Chicago. Reports mentioned in this episode: CMO Survey: bit.ly/cmosurvey2018 Edelman Earned Brand: bit.ly/earnedbrand2018

Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again

16m · Published 05 Oct 06:00

Jellyvision CMO Bob Armour discusses how he handles step five of the problem-solving process: reviewing the results, analyzing the future and trying again.

Problem-Solving Series STEP 4: Finding and Implementing the Solution

16m · Published 04 Oct 06:00

Orbitz Brand Director Carey Malloy talks with Sarah about the fourth step in the problem-solving process: finding and implementing the solution.

Problem-Solving Series STEP 3: Making a Map and Writing a Problem Statement

17m · Published 03 Oct 06:00

Bonnie Massa, founder and president of marketing agency Massa & Co., offers her insights on the third step of the problem-solving process: making a map and writing a problem statement.

Problem-Solving Series STEP 2: Building the Problem-Solving Team

18m · Published 02 Oct 06:00

Today's guest is Flowers for Dreams Founder Steven Dyme, who will discuss the second step of the problem-solving process: building the problem-solving team.

Problem-Solving Series STEP 1: Finding and Defining Problems

13m · Published 01 Oct 14:25

Sarah chats with Feeding America CMO Catherine Davis about the first step of the problem-solving process: finding and defining problems. Read the related feature here: https://bit.ly/2DIjK8k

Preview: Problem-solving special series

1m · Published 24 Sep 22:17

We’re returning from our summer hiatus with a special week-long series for Marketing Week. From Oct. 1–5, we’ll release a new episode on a different step in the problem-solving process. This series is a companion piece to a feature by Hal Conick in the October issue of Marketing News, available here: https://bit.ly/2IbXYZk

Answers in Action has 10 episodes in total of non- explicit content. Total playtime is 2:44:32. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 3rd, 2024 17:12.