Appitalize On Your Idea: The Podcast

Your best just got better! I'm super excited about todays episode with Jason Womack, of The Jason Womack Company. Jason wrote a book, and current has a podcast called Your Best Just Got Better, in which he discusses ways to help you transform. Whether it's networking or just simple time management, Jason gives great tips towards just doing better in life. Jason's company helps entrepreneurs, CEOs, even stay at home parents the ability to achieve more. With his Get Momentum company, he helps figure out the ways you can create better results with everything. I am super excited to have had Jason on the podcast for you to listen. Also I guest posted for Jason's blog discussing how to gain momentum to come up with the next big idea. Links Mentioned During the Show: The Jason Womack Company - Jason's company website Get Momentum - Jason's other company Jasons's Twitter Page For more information check out  Appitalize On Your Idea .

Lawyers are your friends! Today I sit down with David Postolski of Day Pitney, LLP. David is an Intellectual Properties lawyers in NY and today we discuss how, what and who should patent and protect their idea (the answer is everyone who has an idea!). David and I talk about the need for protection. How do you keep people from stealing your idea and making money when you should be! David breaks down the three major intellectual property types:

• Copyright
• Trademark
• Patent

All three items have their own specific requirements, and protections with them. You can protect your "property" using one of these three. You should hire a lawyer to help, but listen to David explain what the difference is and how to get your self covered. Listen to the whole interview below the jump. Links Mentioned During the Show: Day Pitney, LLP - David's law firm company website David's LinkedIn Page David's Twitter Page For more information check out  Appitalize On Your Idea .

Be Passionate! In todays episode we have Liana Kundsen, CEO and master baker of Auntie Liana's Bakery. Liana and her company really hold up the ideals behind Appitalizing on Your Idea. Liana has a full time job (disclosure: she works with my wife), and a part-time entrepreneurial track. In her after hours she runs Auntie Liana's Bakery and makes this delicious cakeballs. Liana and I discuss time management in this weeks episode of Appitalize On Your Idea: The Podcast. Her day job is very demanding, and she works very long hours, yet she still has the time and the passion to come home and bake, scoop, and glaze cakeballs. By giving up some things she likes to do, like watch TV, she is able to run her business. Her time management skills have given her the ability to succeed where so many have failed. If you have a passion, and an idea, there's no reason to make sure you know what's happening on the latest episode of The Blacklist. Listen to the whole interview, and how Liana has risen her business up and what her plans are for moving forward. Links Mentioned During the Show: Auntie Liana's - company website Auntie Liana's on Twitter Auntie Liana's on Pinterest For more information check out  Appitalize On Your Idea .

Need an Idea? Today's episode is an amazing one with inventor Chris Hawker. Chris, owner of Trident Designs and inventor talks about how he comes up with ideas. Chris' company has produced hundreds of products to be sold in the likes of Wal-Mart and Target. Chances are you have something he thought of in your own home! Chris really delves into how he started, and how you can come up with ideas just looking around. "Every invention solves a problem," he says. I can't agree anymore! Links Mentioned During the Show: Trident Design - Chris's company Chris Hawker on Twitter Invetors Mind - Chris' blog. For more information check  Appitalize On Your Idea .

Create a value helping position, not a marketing position. Today I decided to a do hostful episode. I wanted to share with you two things that have been on my mind lately. The first is MVP - Minimum Viable Product. When developing an idea you need to learn your core competency of your idea. Build just that in your first version and get it out in the wild. Don't fall subject to "feature creature". Not sure what your core competency is? Describe your product in 1 sentence, that's it! For SignMyPad our core competency is "Sign PDF documents", and SignMyPad allows you to do just that! Many people want the product they build to be super polished but when there are over a million apps out there, being first is very important. The second thing I discuss this week is vetting a programming team. Using Guru.com , I have been able to find programmers such as my team in India and Eyal Amir . Guru.com has a lot of potential freelancer on the site so how do you weed out who's good or not? You need to be able to ask the right questions to the potential freelancer and look at their portfolio. In the case of programmers, look at the apps they've created. Look at the reviews of those apps and look for stand out reviews such as 'app crashes'. If you see a lot of that, don't hire that team! All of these tips and tricks are available to help you bring your idea to fruition. What idea are you work on this week? Share it in the comments below or in iTunes. For more information check out  Appitalize On Your Idea .

Create a value helping position, not a marketing position. March is upon us! Todays episode is a great one for people who need marketing help. David Murray, social media directory at Blue Cross Blue Shield joins us to discuss how to use Social Media to communicate with your audience. David talks about how to get started by listening to your customers. Listen to what issues they are having, and then answer them. It's not always about a sales pitch. "You need to create a value position." Social Media should be used a communication channel, not always a "marketing" channel. Communicating with your customers by listening and participating. Hitting people over the head with the "use my product" concept doesn't work. You need to show your potential customers the value of your product or even better let them get to know you. Letting your customers know you changes their feelings towards your company, and sometimes customers feel a strong bond to your company since now they know about you as a person. He continues to dive deep into these topics. Listen to the whole interview below the jump. Links Mentioned During the Show: Building Your Content Bubble Dave Murr on Twitter For more information check out  Appitalize On Your Idea .

Everything we do is out of our personal need. Today is a great day to get something done. Let's start it off right by listening to todays Appitalize On Your Idea: The Podcast episode 6 with my guest Pam Lefkowitz from Core Computing in Chicago. Pam is an Apple Consultant, who in her spare time likes to knit. She tells us how there were no good ways to make graph paper patters digitally. So what did she do? She went out and made an app! She found ways to outsource the coding and even bartered for the design work inside the app. Pam talks about the struggles of getting the app out there, and the downsides to apps ("buy once own forever"). What I love about this interview with Pam is that despite that her app isn't making a ton of money - she went out and did it. She took a risk with it. I applaud Pam's tenacity for jumping in and I think every can learn a valuable lesson from the episode. Listen to the whole interview below the jump. Links Mentioned During the Show: Core Computing - Pam's company Info on DesignKNIT DesignKNIT on the App Store For more information check out  Appitalize On Your Idea .

DIY Marketing! In today's episode I talk with Michael Robin of Rocksauce Studios . Michael explains how anyone with an idea can market their product using social media. Even some of the most basic rules of marketing such as tell the story before the product launches. What I love the most about this interview is Michael's story about one of their clients who had a notebook app. I don't want to give away the secret (you should listen to the episode!) but what the creator of the app did was SUPER creative. Not everyone is a "marketing" person, but that can't stop you from getting your products out there in peoples faces. Using social media is such a great way to jump right into the world of marketing. Posting on the big named social sites such as Twitter, Facebook and YouTube allow you to potentially reach millions of people. You have to have your strategy right, and be ready to take risks. You'll hear some great ideas from Michael, and she even gave me a great idea to start an Appitalize On Your Idea pinterest board with some motivational quotes. I started that, so check that out here . There are some really great tips in the interview, and I hope you enjoy it. Listen to the whole interview below the jump. Links Mentioned During the Show: Rocksauce Studios Rocksauce Studios on Twitter Michael Robins on Twitter AppDev chat interview with me For more information check out  Appitalize On Your Idea .

Outsourcing is not a bad thing! Eyal Amir, owner of Hammertech Engineering solutions , joins us on todays Appitalize On Your Idea: The Podcast. Eyal is a programmer that I've hired to do some work on apps for me in the past. In todays episode we discuss how you can find and hire outsourced personnel, and what to look for when vetting someone. One big thing we discuss is being able to explain what you want to the outsourced employee. We cover the whole process from once you have the idea to getting it made. Outsourcing is a great way to find someone to help bring your idea to fruition. Outsourcing doesn't necessarily mean giving up jobs and going out of country. The stigma of outsourcing is going away, allowing people who have ideas to make them become a reality. Links Mentioned During the Show: Hammertech Engineering Solutions - Eyal's company Guru.com - A resource to post your project online, and hire a freelancer to outsource the work. Freelancer.com (Used to be vWorker.com) - Another resource to post your project online, and hire a freelancer to outsource the work. For more information check out  Appitalize On Your Idea.

Don't be afraid! Today's episode of Appitalize On Your Idea: The Podcast, I bring on a childhood friend, Dr. Roy Bachar, who has become a very distinguished psychiatrist in New York City. I wanted to bring Dr. Bachar on to help people realize that fear can be overcome when building your idea. We talk about how you can overcome fear by finding places to go to focus on your work, and realizing that while you project your passions on your ideas, you are not your idea as a person. Dr. Bachar explains that a failure on an idea does not mean you are a failure as a person. We also discuss how to be motivated. Finding something you are passionate about allows you to be motivated to move forward with your idea to make it become a reality. I hope that the lessons that Dr. Bachar share helps you realize that it's ok to take on the challenge of Appitalizing On Your Idea. Listen to the whole interview below the jump. Links Mentioned During the Show: Do! - iOS based To Do list For more information check out  Appitalize On Your Idea.