B2B Q&A | Your B2B content questions, answered
by Radix CommunicationsIt's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It's all brought to you by the B2B tech writers at Radix Communications.
Copyright: Copyright of Radix Communications Ltd
Episodes
B2BQ&A 113: What’s the best B2B content EVER?
0s · PublishedYou nominated. The judges shortlisted. And you voted. Now, it's time to review 19 great examples of B2B content... and find out what you've chosen as the greatest of all time.
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B2BQ&A 112: How can B2B content stay consistent when everything changes?
0s · PublishedWe’re joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes.
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B2BQ&A 111: How can ABM content balance relevance and brand voice?
0s · PublishedThree account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
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B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
0s · PublishedIn this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.
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B2BQ&A 109.5: Copywriters share their top tips for writing B2B content
0s · PublishedIn this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content.
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B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
0s · PublishedWhat do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
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B2BQ&A 108: How much B2B content actually gets read?
0s · PublishedHow can you tell tumbleweed content from a B2B sensation? We ask Basware's Katie Colbourne and Matt Laybourn of Rockee.
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B2BQ&A 107: Which kinds of content work for which B2B audiences?
0s · PublishedClaire Drumond of Atlassian and B2B Unleashed's Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
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B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
0s · PublishedWe return to Dave Briggs' question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
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B2BQ&A 106: How can I make boring B2B subjects more interesting?
0s · PublishedWhat techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey's Katherine Wildman and Robyn Collinge of WeTransfer.
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B2B Q&A | Your B2B content questions, answered has 29 episodes in total of non- explicit content. Total playtime is 0:00. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on May 19th, 2024 22:13.