Basketball To Business

What's up, basketball trainers? Hope y'all had a meaningful Memorial Day weekend!

As I get ready to assist with this Nike camp, I wanted to share some thoughts from a recent Instagram conversation with a basketball trainer about what it takes to be successful in basketball training. The answer is quite subjective; it depends on one's definition of success. For some trainers, success means having the flexibility to train a few times a week while keeping most of the profits. Others might own their facilities, managing hefty monthly fees, and love the challenge of a larger operation. Some trainers focus solely on online training and do quite well.

Personally, as the owner-operator of Hoops University, I am now more focused on recruiting teammates to help with training sessions rather than trainees or gym space. It's a grind and a hustle, but success varies for everyone based on their business model and goals.

What I've learned is that figuring out your business model is crucial. Some trainers integrate training into a team model, while others maintain separate training and team structures. I'll be discussing the pros and cons of these models with another trainer soon, possibly dedicating a full podcast episode to it.

Right now, the focus might be on different aspects like prospecting for trainees, finding trainers, or managing Facebook ads. With June's busy season upon us, balancing operational capacity with demand is key. There will always be churn, especially with athletes sticking to AAU teams, but it's all part of the exciting and busy journey of basketball training.

Thanks for listening, and I'm off to the camp!

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What's up, basketball trainers?

In this podcast episode, I dive into the world of business numbers, focusing on the concept of lifetime value (LTV) and how it relates to advertising, especially through Facebook.

My goal is to create a "money machine" that returns three to four dollars for every dollar spent. I reflect on my experience training kids from sixth grade to college and how understanding the cost of acquiring a customer through Facebook ads is crucial. It's not just about minimizing costs but also about acquiring high-quality customers who stay longer. I illustrate the complexity of calculating LTV by emphasizing the importance of considering the actual costs to provide a service, rather than a simplified formula of price times the number of purchases.

Tracking these numbers has made me realize the potential of focusing on private training clients who pay more and stay longer. The insights from LTV calculations have helped me determine how much to spend on acquiring new customers and how to grow our business efficiently.

Despite the numerous factors that affect costs and customer behavior, such as seasonality and changing expenses, the key is to aim for predictability and retention. By continually tracking data and adjusting strategies, we can enhance our business operations and better serve our clients, ultimately aiming for a higher return on investment in our advertising efforts.

Hope this helps you with your training business. Feel free to share your thoughts on today's episode on my⁠IG account⁠and I'll make sure to exchange ideas with you!

Have a great day everyone!

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What's up, basketball trainers?

I've been reflecting on the recent AAU tournament pricing issues. I noticed a tournament only offering day passes at $32.12, which sparked my curiosity about pricing elasticity in our industry. As basketball trainers or business owners, we have the flexibility to adjust our prices and gauge market demand. This pricing issue is particularly relevant now, considering my recent podcast discussing fairness and truth in these matters. Whether you're a parent or a tournament director, I hope you can see my effort to empathize with both sides and recognize that AAU offers benefits beyond just the basketball experience.

From a business perspective, I understand the challenges of running AAU tournaments and the tough decisions regarding pricing. The rising costs and the need to balance profits with customer satisfaction are significant hurdles. Prices for AAU tournaments have indeed increased significantly compared to when I played, and this has sparked debates about fairness and potential price gouging. While it’s not illegal, the economic pressures on both sides are evident.

As business owners, we must navigate this delicate balance and test our pricing strategies to find a sustainable model without alienating our customers. This exploration into pricing elasticity, understanding customer behavior, and making informed decisions will be crucial for our ongoing success in this competitive landscape.

Feel free to share your thoughts on today's episode on myIG accountand I'll make sure to exchange ideas with you! Have a great week y'all!

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What's up, basketball trainers? I just got back from a mini retirement, or what some might call a vacation, and it got me thinking about how I work to grow my training business.

I've been trying to reframe my mind to understand that retirement doesn’t mean stopping work altogether, but rather focusing on the most exciting projects.

One thing I highly recommend is a time and energy audit—track your activities in 15-minute increments for two weeks, highlight what energizes or drains you, and mark how productive each task is. This has been eye-opening for me, helping me see what to delegate and how to maximize my efficiency.

Check more on this time and energy audit concept from Dan Martell's Buy Back Your Time and feel free to share your thoughts on my IG account.

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What's up, basketball trainers? As promised, here's the second part of our Half Time Break episode with Coach P, Coach Nick and Coach Tyler as we continue sharing our personal opinions about AAU and some real-life issues in the basketball training industry.

SN: You may hear some redundancies from our the first part of this episode, but surely you'll pick up some new thoughts about the same topic.

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What's up, basketball trainers? From our last episode, Coach Peter Danyliv filled us with his insights on some of the real-life issues in the word of basketball training industry.

This time, still with Coach P and together with two other basketball coaches who also have big time followings in the basketball space, Coach Nick Aldiero and Tyler Leclerc, we'll dig deep on some of our personal thoughts and opinions about AAU nowadays plus more riveting topics around the basketball training industry.

Thoughts on AAU and how it has developed overtime

00:47 Coach P's POV: No room for improvement for the Athletes

04:15 Coach Tyler's POV: The Goal of the AAU is Either Exposure or Development

06:10 Coach Nick's POV: Player's Goal in Joining AAU - Have Fun or Get Better

07:30 Middle Ground to Reduce the Potential Churn that Comes from AAU vs Training

08:58 Good Age That Kids Should Start Playing in AAU

Current Trend in AAU Coaching

09:15 Coach P: AAU Coaches - Skilled or Not?

10:30 Coach Tyler: School Coaches Making AAU Programs - For Money or For Athlete's Exposure

Myth: High Level Player can Turn Out to be a Good Basketball Coach/Trainer

12:02 Coach P: Being Able to Hoop Does Not Translate to One's Ability to Teach or Train

14:16 Coach Tyler: Teaching is a Completely Different Skill Than Playing

15:15:38 Coach Nick: No Correlation From Being a Good Player to Being a Good Coach

18:08 Coach P on Posting a Video of God Shammgod and Luca's Shooting Drills

19:27 Coach Tyler on Posting a Video of UConn's Shooting Drill

20:30 Correlation Causation Fallacy in Basketball Training

Difference Between Real-Life Training and What People See on Social Media

24:08 Coach P: IG and TikTok Contents are Different From The Actual Training (Personal note)

27:10 Coach Tyler: Blend of Showing To Social Media What Happens in the Actual Training + The Goal to Grow in-Person Business

28:30 Coach Nick: Personally Won't Trust Anybody Who Can't Communicate Effectively on Camera

Number 1 Constraint in Doing Online or Offline Basketball Training

34:20 Coach P: Giving Out Content for Years for Free

36:24 Coach Tyler: Basketball is a Very Limited Field

38:08 Coach Nick: Transitioning from Giving Out Free Contents to Promoting Paid Training

Ultimate Goal in Doing Basketball Training

40:40 Coach Tyler" Goal: To Be Done By 2030 and Then Move On To Something Else

42:12 Side Thought from Coach P on the Infamous Saying, "It's Not About Us (Trainers), It's About Them (Players)"

44:42 Coach P's Goal: To Make Money To Live a Good Life and Provide For His Loved Ones

45:34 Why Coach P Stopped Working/Training High Level Players

48:25 Coach Nick: Keep Doing What He's Doing To Eventually Help Other Coaches Build Their Training Business

Is There Really A Difference Between a Trainer and a Coach?

50:31 Coach P: Coaches Deemed To Be Always Right While Trainers Are Mocked For Charging Athletes Who Train With Them or For Training Them

52:20 Coach Tyler: Coaches Teach Athletes For Free, But Shouldn't Be the Same Case for a Trainer

55:45 Everyone's Thoughts on Payments for WNBA/W Basketball Players - It's All About Business and Basic Economics

Biggest Myths Coming Up as a Trainer

01:01:00 Coach P: Getting As Many High Level Players In The Gym Is What You Need...

01:02:08 Coach Tyler: People Get Into The Training Industry For The Passion Aspect Of it...

01:04:05 Coach Nick: You Need To Qualify Yourself To Everybody Else...

01:06:00 Coach Myson: You Need to Have a Huge Social Media Following to Have More Kids in the Gym and You Would Only Be a Successful Trainer If You Have Your Own Gym...

Resources That Help You Get Started In The Training Business

01:10:55 Coach Nick: Hired A Mentor

01:12:30 Coach Tyler: Book Called "E-Myth" by Michael Gerber

01:14:40 Coach P: Advice From His Dad

Apologies for the abrupt ending. This podcast a two-part series, so stay tuned for the second part on our next episode.

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Join me and Coach P as we talk about real issues existing in the world of basketball training industry, not to mention some interesting myths you might know of.

01:10 Use of Cones and/or Two Basketballs - Useful or Useless?

03:12 Use of D-Man (Defensive Mannequin) During Basketball Training

04:15 Two Ball Dribbling - Is this the most efficient way to learn ball handling?

06:50 Trainee's Imagination vs Use of Cones (Further Explained)

09:40 It's Not About An Individual; It's All about The Concept

11:40 Coach P's Experience with High Level Players

13:52 Advice To Trainers About Compensation When Training High Level Players

18:08 Interlude: Wanna Know One of Coach P's Pet Peeves?

20:25 In Continuum: Here's A Real Life Story Of It

22:17 Taking Credit For Your Player's Success and Failure

27:07 How To Win Your Audience thru Social Media Contents

32:40 The Concept of Competition from a Business Person's POV

34:20 Joining Basketball Conferences/Conventions - Worth it or Waste of Money?

39:22 What Makes A Basketball Conference Worth It For Trainers

42:13 Being A Selective Trainer With The Players That You Work With

47:32 What Makes Listening to a Podcast Unbearable

49:00 Being an NBA Trainer Doesn't Mean Much

If you have other taboo topics in the basketball training industry that really aren't discussed in this podcast, go ahead and comment them below.

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Sharing with you my personal experiences and gained knowledge about my journey from doing a 9-5 to being a full-time basketball trainer. Make sure you tag someone who's on this journey with you or you know who wants to get on this journey.

00:56 Two Thing to Make It Possible To Replace Your 9-5 With Basketball Training

01:26 Some Advantages of Having/Renting A Gym Space

02:09 My Personal Journey Replacing My 9-5 To Being A Full-time Basketball Trainer

02:49 Fear of Loss and Not Having Benefits At The Initial Phase

03:16 Seasonality in the Basketball Training Industry

03:51 What You Can Get from Reading "Profit First"

04:21 From Focusing on Hoops Institute to Establishing Hoops University

05:01 Is It Really Feasible to be a Full-time Basketball Trainer?

05:46 Here's A Hack in Replacing Your 9-5 With Basketball Training

06:08 From Profit First - Target Allocation Percentage

07:36 How To Pay Yourself as Owner and Trainer of Your Basketball Training Business

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Basketball trainers! Are you familiar with Alex Hormozi's $100M Offers? If yes, maybe you can share your takeaways on this podcast. If not, this book might be something that you'd like to check out.

01:16 One takeaway from reading the book: The demand has to flow. And once demand flows, cash flows, too.

02:55 A business strategy (I read from the book) that we recently did which gained result within the hour

04:05 From Joe Rogan: "Desire is a contract you make with yourself until you get what you want."

05:07 From Sean Hardin: "You have to appraise a diamond. You can find a diamond, but you also don't know it's worth until you appraise it."

06:26 People are gonna pay more for the same thing than they are originally were based on how they perceive the service itself.

07:04 Always trying to generate demand is tough.

07:33 What we do about our churn rate

08:00 Scarcity and Urgency To Increase Demand in Business

08:41 My Personal Takeaways

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What’s up, basketball trainers?

I know it’s been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business?

Well, it’s Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks® Marketing program has joined us to share his insights that could help us basketball trainers build and grow our training businesses.

Dr. James Barnes, a Mississippi State University professor and author of ‘5 Social Media Mistakes Your Business Should Avoid’, is also a Youth Basketball Coach for 20+ years now.

In this podcast, let’s all learn how we can market, and even run, our training business effectively, day-in and day-out. And with the current economic status, Dr. Barnes got something for us to look into to be able to thrive and survive as small business owners.

And trainers, is a Marketing Course really worth purchasing to help us out in the industry? You’ll find out!

Well, one thing we know that’s worthy is watching and listening to this podcast. Let’s go!

01:30 3 Magic Questions That Your Website Should Be Able to Answer

04:00 What really is “bounce rate”? And why is it important?

06:35 What Did Coach Myson do when he first watch Dr. Barnes video about the 3 Magic Questions?

07:16 What these 3 Magic Questions Really Can Do When Marketing Your Brand on Your Website

09:00 What Other Strategies/Tools That Could Help Businesses Survive

11:19 Knowing “The Problem” Is One Of The Key To Hook Potential Clients

14:57 How Positive Encouragement Relates To Marketing Your Business

17:28 How Can We Use Technology To Boost Brand Awareness?

18:30 How To Quantify Efforts Towards Brand Awareness To Thrive and Survive

24:45 How Outsourcing Can Help You Run Your Business More Efficiently

27:44 What To Do If You Feel Like Your Business Is No Longer Growing

31:56 What Small Business Owners Should Focus On In Terms of Economic Perspective

35:24 Everyday is A Competition In The Business World

37:30 Some Successful Business Stories You Need To Hear Today!

45:13 How Often Should You Communicate Your Brand To Your Prospect Clients (Consistency!!!)

50:06 What You Need To Know In Doing Advertising Campaigns

53:08 One Mistake That Everybody Makes When Checking Out Different Marketing Campaigns

54:50 Why is a Marketing Course Worth Purchasing?

Feel free to share any of your insights or comments on today's podcast. And if you want to know more about Dr. James Barnes and his Bricks-To-Clicks® Marketing program, just click on the links below:
https://brickstoclicks.extension.msstate.edu/

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

⁠⁠The Basketball Trainer Mastermind Facebook Group⁠⁠

⁠⁠Email Me!⁠⁠

⁠⁠Myson Jones’ Instagram

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