Behind the Pitch

This week I am joined with the founders of CheekGlo, an Australian beauty brand that specializes in beauty tools and products that empower men and women to feel and look their best naturally, Allen Fu and Xixi Liu. We chat all things e-commerce, building a global brand in 2021, going viral on TikTok and much more!

You can find more on CheekyGlo here:

www.cheekyglo.com

www.instagram.com/cheekyglo

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Welcome back to another episode, this week I'm excited to be joined by Tess Nguyen, the founder of Midnight Mischief Sleepwear a luxury pyjama brand.

Tess shares with us her journey in business, the impact PR has had on her success and opens up about one of her most pivotal moments which drives her why. Tess is a self-confessed minimalist, which shows in the sleek and glamorous designs of Midnight Mischief. Tess strives to create high-quality timeless designs that people can enjoy for years to come and that can be personalised. 

Tess deeply believes in the age-old quote “before you can help others, you must first help yourself”. Her passion for self-care has been sparked by her background and career as a physiotherapist. Tess has treated patients in hospitals, aged care facilities and private practices and has seen first hand the importance of self-care for one’s health and wellbeing.

You can follow Tess here:

https://www.instagram.com/tessnguyen_/

https://www.instagram.com/midnightmischiefsleepwear/

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In this episode I'm joined with Jessica Williamson! Jessica Williamson is a serial entrepreneur and a certified, award-winning mindset and business coach, located in Perth, Australia. Within the last 5 years, Jessica has built a successful portfolio of four different businesses in various industries, and now coaches women to push themselves professionally and personally.

Hailing from a background in digital marketing and advertising, with no formal training in fashion, at just 22-years old, Jess launched her first business in 2016, Ete Swimwear, with $0 (ZERO). Upon launching, Ete Swimwear received almost instantaneous success.

Since then, whilst growing her businesses, Jessica has become a role model for other business owners in the e-commerce industry. This has allowed Jessica to help other business owners who are looking to grow and scale their businesses online. Within the last few years, Jessica has made it her core focus to continue helping women in business. Preaching to female entrepreneurs unleash their potential and believe that anything is truly possible; she has found her true passion in her work as a business coach. 

Over the last five years, Jessica has been able to transform her life from being overworked, burnt-out and working full-time whilst running her businesses on the side, to now achieving a successful work-life balance. Her mission is to help other female entrepreneurs to unleash their potential so they reach their goals to live their dream life. 

You can find Jess at:

https://www.jessicawilliamson.com.au/

www.instagram.com/jess.williamson8

Limiting Beliefs E-Book:

https://www.jessicawilliamson.com.au/limiting-beliefs-signup

MY WEBSITE IS JUST ABOUT TO LAUNCH! YAY! Don't forget to go and sign up at www.cassandrahili.com

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Welcome back to Behind the Pitch! This week I'm joined with Emille Mendoza, founder of coconut based beauty brand, Boracay Skin. We discuss all things starting up a beauty brand, stereotypes and she even shares her top tips for e-commerce.

You can check her out at

www.boracayskin.com.au

www.instagram.com/emillemendoza

Don't forget to follow me @cassandra.hili and sign up to be the first for when my website launches at www.cassandrahili.com.

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Welcome back to Behind The Pitch by Cassandra Hili!

In this episode I get vulnerable about my experience with imposter syndrome, how I'm navigating it and share some tips on how you too can manage it.

Follow me here: www.instagram.com/cassandra.hili

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Join me as we welcome the ultimate boss lady, Jada Perfect. Jada is the founder of Boss Lady Events, Boss Lady Media and Sesame Pizza. Join us as we talk about business, networking and relationships.

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Mia Plecic is a successful boss woman with who has successfully started and exited a variety of incredible businesses, including Her Organics, Bondi Smile and Pearly Whites Australia. 

She’s a self-made CEO who has the same level of experience and knowledge as those who have worked 20+ years in her industries. 

Mia is also an influencer with over 11 thousand followers and has been featured across multiple news outlets, including Daily Mail. Mia puts her success down to her hard-working, determined attitude and confidence in herself. 

Instagram:

@miaplecic

@behindthepitchpodcast

@cassandra.hili

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Today i’m excited to introduce Kiri Yanchenko the founder of AMPERNA® - an Australian probiotic skincare brand committed to creating active products specifically formulated for even the most sensitive skin, so they can be used by everybody.

 

Kiri’s incredible business is inspired by her severe health complications and skin issues, that no doctor was able to help with. She took her condition into her own hands to develop an incredible brand that now helps so many people around the world. So join me, as we chat to Kiri about her incredible business journey.

INSTAGRAM: @behindthepitch.podcast @cassandra.hili

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Founded in 2018, Carolyn Rowland started her label after noticing a gap in the market for on-trend, stylish pieces for women over 40+. 

Although this is her primary target market, her clothing is suited for women of all ages, sizes and shapes, so they can find and wear clothing they love.

 

Carolyn comes from a styling background, with many of these skills transferring into running her incredibly successful clothing line. Cazinc the Label has a store in Essendon, as well as a strong online and social media presence as well.

 

Join us as we chat to Carolyn about running an ethical business and so much more.

www.cazincthelabel.com.au

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On this episode, we are excited to introduce Mary Centofanti, the Director of natural, vegan and Australian owned and made haircare brand Davroe.

 

The brand stands for sulfate and paraben-free, 100% vegan, cruelty-free, salon-quality products at an affordable price.

 

Mary started her journey with Davroe at the age of 15, as a receptionist, and worked her way to the top, becoming the woman who turned around a struggling business that was on the brink of demise.

 

Today Davroe is one of Australia’s leading natural haircare brands both at-home and on a global scale.

Join us as we chat to Mary about life, family, business and so much more.

www.davroe.com

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