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Beyond The Ordinary

by Mammoth

Beyond the Ordinary is a podcast about the companies, founders, and ideas that are shaping the future of health sciences and financial technology. Brought to you by Mammoth.vc.

Copyright: Copyright Mammoth Investors, LLC

Episodes

The Future of Virtual Work with Renji Bijoy

48m · Published 03 Jan 08:00
No one could have imagined how the COVID-19 pandemic would shape the future of work. The number of people working from home tripled between 2019 and 2021, from 5.7% to nearly 18%, according to 2022 data from the U.S. Census Bureau. Many employees would rather quit than return to an office full-time, valuing flexibility and autonomy over higher paychecks. While several employers have adopted a hybrid model to accommodate employees’ preferences, some interactions simply aren’t the same over Zoom.  As a software engineer in 2017, Renji Bijoy noticed that collaborating virtually was difficult in hybrid settings. This inspired Renji to become the CEO/CTO and Founder of Immersed, a Techstars startup, to enhance remote working environments with virtual reality. It wasn’t until remote work became the norm in 2020 that his company gained traction with Meta and Microsoft to build virtual reality offices. Now, Immersed has raised $12M to date and it doesn’t seem to be slowing down anytime soon. Renji chats with Tommy about the importance of flexibility in a startup environment, the key to selecting a high-performing team, and the role virtual offices will play in the next generation of the workforce. Key Takeaways [02:08] - Renji’s entrepreneurial journey. [07:35] - The DARPA Grand Challenge. [10:20] - The idea that Renji initially brought to TechStars. [12:40] - How Renji pivoted to solve a new problem. [14:34] - How Renji secured a partnership with Meta. [15:29] - The financial hardship Renji faced in 2019. [17:23] - Renji’s unconventional approach to hiring. [20:38] - Renji’s secret to building a top-performing team.  [23:13] - How crowdfunding works. [25:57] - How Immerse became a fundraising success. [28:45] - The virtual reality experience. [31:37] - The future of virtual reality. [36:50] -The next step for telepresence. [39:00] - Renji’s favorite business contractor. [43:54] - The best way to reach out to Renji. Quotes [35:35] - “Immersed is not something that we’re building because we love remote work, it’s something that we’re building because we actually hate remote work. We are trying to unite our world in such a way that actually allows people to get to the same space, regardless of where you’re at.” ~ Renji Bijoy [43:06] - “Zoom is not the solution for hybrid remote teams now that companies want people in the office and only half of them want to come back.” ~ Renji Bijoy [45:04] - “You start creating a global workforce as if you had everyone on-site. This is going to be the next generation of the workforce.” ~ Renji Bijoy Links  Renji Bijoy on LinkedIn Renji Bijoy in Forbes 30 Under 30 Immersed on LinkedIn The Grand Challenge Sebastian Thrun on LinkedIn Ryan Yep on LinkedIn Techstars Wefunder U.S. Census Bureau - Working From Home Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

The Intersection of Virtual Reality and Behavioral Health with Shan Padda and Kameron Helmuth

45m · Published 27 Dec 08:00
According to the CDC, the percentage of drug overdose deaths has quintupled since 1999. Opioids offer temporary relief from chronic or acute pain, but the drug does not address the underlying causal agent of the pain. Is there a way to heal patients without narcotics?  Shan Padda, CEO of Harvard MedTech, has been passionate about relieving patients’ pain without using opioids since he studied neurobiology as a university student. Harvard MedTech’s Vx Therapy Program heals patients using virtual reality and helps 80% of patients suffering from chronic pain safely without any risk of addiction. Shan discusses why it’s important to maximize the patient experience, how to build successful relationships with prospective business partners, and why orthopedic surgeons support virtual reality therapy as a solution to chronic pain. Shan chats with Tommy and Kameron Helmuth, Partner at Vestia Personal Wealth Advisors, about his transformation from a 16-year-old Harvard student to a five-time business owner, Shan’s disruption of the healthcare industry, and his quest to mitigate the country’s opioid epidemic. Key Takeaways [03:24] - How Shan became a serial entrepreneur. [05:27] - Shan’s Harvard acceptance and college experience. [08:15] - What prompted Shan to start his first company. [11:06] - How Shan disrupted the home infusion therapy industry. [14:30] - Shan’s quest to mitigate the country’s opioid epidemic.   [18:11] - How Harvard MedTech heals patients without narcotics. [21:38] - Neuroplasticity in the brain and pain resistance. [24:12] - Why orthopedic surgeons love Harvard MedTech’s Vx Therapy Program. [27:26] - The physician’s experience using Harvard MedTech.  [32:58] - Shan’s entrepreneurial philosophy. [34:40] - The insurance payer’s experience using Harvard MedTech. [36:44] - How insurance companies proactively promote Harvard MedTech’s Vx Therapy Program. [39:10] - Why Kameron is excited about Harvard MedTech’s product. [40:56] - The best way to get in touch with Harvard MedTech. Quotes [09:44] - “My vision has always been, ‘how do we maximize the patient experience?’ Because if you have a better patient experience, the patient will get better faster. And that’s ultimately what healthcare is supposed to be about.” ~ Shan Padda [20:31] - “When a patient has a VR headset with the right type of programming, they don’t feel their pain because their brain has automatically deprioritized it. The level of pain relief it provides is about a 50% analgesic benefit, which is the same exact benefit you would get from taking an opioid.” ~ Shan Padda [32:58] - “My philosophy is when one is trying to create entrepreneurial constructs, you need to create an environment that adds the most value and creates the least amount of friction for whoever you're trying to partner with.” ~ Shan Padda Links  Shan Padda on LinkedIn Kameron Helmuth on LinkedIn Harvard MedTech Vx Therapy Program Harvard University Center for Disease Control and Prevention Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

Disrupting the Medical Market and Saving Lives with Jon Merrell

41m · Published 06 Dec 08:00
Humans react in different ways when an emergency strikes. Some people thrive under pressure, but others can’t handle stressful scenarios. These reactions are influenced by the stakes of the situation. In cases where life or death is on the table - such as cardiac arrest - the odds of human error are multiplied. Around 80% of the time, people performing CPR give breaths too quickly, which can lead to hyperventilation. Jon Merrell hopes to alleviate this problem with the Butterfly BVM.  In this episode, Tommy talks to Jon, CEO of Compact Medical, about the company’s latest product and how it is transforming the CPR space. The Butterfly BVM is a bag valve mask (BVM) that medical personnel can use to ventilate patients that are not breathing properly. Jon’s passion for problem-solving began as an elementary student and grew as he entered his first biomedical engineering class. His passion, adaptability, and effort led him into a challenging career as a full-time entrepreneur.  Tommy talks to Jon about how he pivoted from physician to entrepreneur, how the Butterfly BVM reduces human error in stressful CPR situations, and how aspiring innovators should approach problems. Learn more at mammoth.vc. Key Takeaways [01:49] - How Jon got to where he is today. [04:49] - Jon’s advice for aspiring innovators. [06:24] - Jon’s decision to become a physician. [09:44] - What led Jon back to engineering. [14:26] - Jon’s inspiration behind Compact Medical. [17:43] - How Compact Medical earned its first round of funding. [20:17] - The history of bag valve masks. [22:11] - What can go wrong with BVM (bag valve mask). [24:30] - How the Butterfly BVM works. [25:57] - How the Butterfly BVM minimizes human error. [27:41] - Information overload in CPR situations. [30:18] - What phase of development the Butterfly BVM is in today. [31:31] - Jon’s suggestions for entrepreneurs. [36:00] - Jon’s shift from physician to entrepreneur.  [38:02] - How to stay updated on the Butterfly BVM and Compact Medical. Quotes [04:49] - “Don't start by finding solutions to things. Your first task is to go find really important problems to solve because a compelling problem will outlive any number of solutions that you may find.” ~ Jon Merrell [29:02] - “There's a flurry of activity going on in any kind of CPR situation. If you can free up the mental space to be able to focus on what matters most, which is clearly the patient, not only is it a relief to the person who's doing the bagging, but it's also better and safer for the patient.” ~ Jon Merrell [31:48] - “Build a multidisciplinary team. Figure out where the holes are, what are the skill sets you don’t have, and look for people to fill those holes. People who have those talents, but people who are also going to catch your vision and get excited about what you’re doing.” ~ Jon Merrell Links  Jon Merrell on LinkedIn Compact Medical on LinkedIn Compact Medical’s Website The Butterfly BVM The American Heart Association The University of Virginia Eastern Virginia Medical School Riley Children’s Hospital Purdue College of Engineering Operation Smile Dr. Bill Magee gBeta Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

Developing Leaders Through Community, Discipline, and Faith with Reward Sibanda

53m · Published 29 Nov 08:00
While some cultures prioritize individual contributions, the Zimbabwe ubuntu social philosophy defines a person’s humanity by their communal contribution. This philosophy brings a unique perspective to the conversation about leadership, followership, and finding a voice. Our cultures shape our leaders, and our leaders shape us. In this episode, Tommy talks with Reward Sibanda, Senior Advisor of Church and Community Relations at World Vision, about leadership development. What started as a conversation at a conference about how Reward met his wife turned into a conversation about Reward’s upbringing, the ubuntu philosophy, and cultural elements of leadership.  Reward discusses with Tommy the importance of finding your context as a leader and capitalizing on your strengths to best serve the people around you.  Key Takeaways [04:15] - An introduction to Reward’s background. [05:40] - Value systems in ethnolinguistic communities. [06:33] - Ubuntu social philosophy. [07:25] - Zimbabwean tribes and high-shame, high-honor cultures. [12:00] - Negotiating for a bride by honoring her father. [19:00] - The two aspects of negotiation. [21:30] - The consequences of failed leadership. [28:25] - Reward’s core fundamentals of leadership. [32:33] - The importance of investing in your strengths. [36:43] - The cultural aspects of leadership. [37:48] - Community, faith, and discipline in leadership. [46:32] - The result of Reward’s negotiation.  [48:33] - How to keep in touch with Reward. Quotes [39:37] - “When I'm developing my skills, it's not about me or making more money or me rising to the top. It's about the simple fact that I get to turn around and make the entire culture, the entire country, the entire company better.” ~ Reward Sibanda [41:43] - “On your path to leadership, you will have to be someone who truly disciplines yourself so that other people can gain.” ~ Reward Sibanda [41:55] - “You’ve got to believe in something, something greater than yourself.” ~ Reward Sibanda  Links  Reward Sibanda on LinkedIn Reward Sibanda’s Website Reward Sibanda on Instagram Reward Sibanda on Facebook Reward Sibanda on Twitter Reward Sibanda on YouTube Ubuntu philosophy Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

Making Peace With the Process with Alexander Hitchens

52m · Published 22 Nov 08:00
Music influences the way people view the world, themselves, and their circumstances. Musicians have a great power and responsibility to use their talent to shape society and evoke emotions from their audience. In this episode, Tommy talks with versatile Music Producer and Composer Alexander Hitchens, who produces everything from rap to hip hop to classical music. Alexander worked hard as a teacher at the Monarch Center for Autism before he was able to make music his primary source of income. He attributes his success to working hard, putting himself out there, and getting creative about where his music can live.  Alexander chats with Tommy about how he was able to make a living practicing his craft as well as the roles that perseverance, patience, and passion played in his transformation from a Cleveland-based violinist to a Grammy-winning music producer and composer. Key Takeaways [2:53] - How Alexander became interested in music. [5:09] - Alexander’s first money-making musical gig. [7:00] - How music transitioned from Alexander’s hobby to his career. [10:40] - The story behind Alexander’s big break. [16:12] - Alexander’s advice for aspiring producers. [18:50] - How Alexander connected with Christian rapper Thi’sl. [20:35] - Sound clip produced by Alexander, “I Hate You” by Thi’sl. [21:57] - Alexander expands his musical repertoire. [23:59] - Sound clip produced by Alexander, “The Greatest Artist of All Time” by Jefferson Bethke. [25:00] - Alexander gets invited to compose for Nike. [30:30] - Sound clip Alexander produced for Kobe Bryant, “Innovation Master.” [32:53] - How to make a living doing your craft. [35:07] - Why creativity is essential to being a producer. [36:54] - The musical revenue model. [45:04] - The intersection of music and autism. [47:56] - The best way to keep in touch with Alexander. Quotes [09:50] - “I’m a big believer in making peace with the process. You have to lay brick by brick, piece by piece, relationship by relationship until one day, that door knocks.” ~ Alexander Hitchens [42:41] - “We live in a culture where we always want to pick the fruit the same day we plant the seed. But guess what? That’s not how nature works. You gotta plant the seed and trust it, and in due time, you’ll reap the harvest that you’re supposed to reap.” ~ Alexander Hitchens [48:28] - “Be a giver. If you plant and give, you’ll always find yourself in the right room.” ~ Alexander Hitchens Links  Alexander Hitchens on Twitter Alexander Hitchens' Website Alexander Hitchens on SoundCloud Alexander Hitchens on Spotify Alexander Hitchens on Apple Music The Cleveland Orchestra 116 on Spotify Monarch Center for Autism Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

The Power of Integrative Medicine with Dr. Jeff Gladd

39m · Published 15 Nov 08:00
We rarely pay attention to health complications before there’s a need. Our approach to our health is reactive, with doctors focusing more on what to prescribe than what is causing these issues in the first place. How can we adopt a mindset that prioritizes prevention and proactivity? In this episode, Tommy talks with Dr. Jeff Gladd, Chief Medical Officer at Fullscript. Working as a traditional doctor, Jeff noticed a reliance on prescription medication over exploring the root causes of patients’ health issues. This observation led Jeff to the world of integrative medicine, where an individual’s entire health journey is prioritized over a temporary solution. Jeff discusses with Tommy misconceptions about functional medicine, how his partnership with Fullscript came to fruition, and the vital role of integrative medicine in preventing long-term health complications. Key Takeaways [03:44] - How Jeff’s mindset about medicine shifted over time. [08:21] - The inspiration behind Jeff’s first integrative clinic, GladdMD. [11:06] - Misconceptions about integrative medicine. [14:25] - What separates integrative medicine from traditional medicine? [17:22] - Jeff’s entrepreneurial transformation. [18:37] - The story behind Mytavin, the nutrient depletion calculator.  [19:50] - How Jeff’s partnership with Fullscript started.   [21:11] - Services provided by Fullscript to integrative medical practices.  [24:05] - Fullscript's commitment to the highest quality ingredients.  [28:22] - Jeff's suggestions for maintaining a healthy, proactive lifestyle. [31:57] - Why integrative practitioners should be screened.  [34:41] - Jeff's advice for practitioners interested in or already practicing integrative medicine.  Quotes [11:05] - “We get a bad rap as integrative medicine or functional medicine as being these super restrictive, unsustainable diets. But it’s really about eating real food.” ~ Jeff Gladd [14:58] - “We are not just interpreting labs based on the lab reference range, we take what’s optimal. What is the story that your data is telling us? Even more important than the single data point is the trend.”~ Jeff Gladd  [32:18] - “Patients interested in this path need to screen practitioners to make sure they’re going to find someone you can sync with. Find someone who understands your goals and your budget and can guide you from that perspective. Not all practitioners are the same.” ~ Jeff Gladd Links  Jeff Gladd on LinkedIn Jeff Glad on Twitter GladdMD Fullscript Mytavin Fullscript Webinars The University of Arizona The Institute for Functional Medicine American Academy of Anti Aging Medicine (A4M) Fellowship: Andrew Weil Center for Integrative Medicine Future of Medicine Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

Trusting Your Leadership in Challenging Times with David Corcoran

40m · Published 08 Nov 08:00
Being successful is not only determined by hard work. It also involves being in the right place at the right time, having the right resources, and cultivating curiosity about what comes next. But the battle isn’t over once success is achieved. There’s also an inevitable learning curve that comes with being a leader. In this episode, Tommy speaks to David Corcoran, Entrepreneur in Residence at Purdue DIAL Ventures. David describes himself as a builder of various things. His stint as a web developer at Purdue in college led to pivotal roles at Apple, Schlumberger, and the Department of Homeland Security. Dave honed his leadership skills by founding two cybersecurity organizations, TrustBearer Labs and Censys.  David talks to Tommy about the challenges experienced by first-time founders and how important it is for leaders to trust their own judgment. Key Takeaways [02:15] - How David fell in love with computers. [06:19] - The campus job that impacted David’s life trajectory. [08:14] - David’s role in building smart cards at Schlumberger. [11:37] - David’s first cybersecurity business, TrustBearer Labs. [13:36] - Why David shifted away from corporate life to focus on family. [15:11] - David’s next entrepreneurial endeavor at Censys. [18:02] - The challenges of being a CEO and the Wheel of Misfortune. [21:55] - Why the best leaders can be disappointing.  [27:00] - The inspiration behind David’s pandemic road trip. [28:32] - Why knowledge sharing and divergent perspectives are important. [36:20] - How and why first-time founders should get in touch with David. Quotes [18:17]- “A lot of people think that being a CEO is this amazing, glamorous job and it’s so great to own your own company. And it is, but there’s a reason why CEOs get paid a lot of money. There are a lot of hardships that they have to deal with.” ~ David Corcoran [21:21] - “The moral of the story is ‘know what you don’t know’. As a first-time founder, know what you don’t know and surround yourself with the people that fill those knowledge gaps.” ~ David Corcoran [23:29] - “One of the challenges that I’ve faced in being CEO is the questioning of decisions. Sometimes I would find myself worrying about that too much, and losing sleep. You’ve got to be really good at breaking yourself out of that. Not everyone is going to like your decision and you’ve got to make hard decisions and move on.” ~ David Corcoran Links  David Corcoran on LinkedIn Purdue University Schlumberger Censys VeriSign  Pear Deck Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

Helping Financial Firms Navigate the Future of Financial Advice with Jud Mackrill

45m · Published 25 Oct 07:00
The nature of financial advice is changing. New technologies, consumer behavior, and regulatory pressures force traditional financial firms to rethink their business models. Similarly, fintech companies seek to disrupt the status quo with innovative approaches to financial advice.  In this episode, Tommy talks with Jud Mackrill, Co-Founder at Milemarker and General Partner at Mammoth. Jud is passionate about modernizing independent wealth management and helping make private investment more accessible and transparent throughout the fast-growing Registered Investment Advisory (RIA) channel. At Mammoth, Jud has developed one of the venture capital and private investment industry's earliest technology infrastructures that allow for automated workflows and clear communication for Mammoth with investors and portfolio companies. Jud talks with Tommy about his journey into fintech and wealth management, how his partnership with Vestia has transformed the company's client experience, and how he helps financial firms navigate the future of financial advice. Key Takeaways [01:26] - Jud's backstory and how he found his way into the fintech industry. [05:22] - How Orion laid the foundation for Jud's career. [12:29] - How Orion has transformed Jud's life. [15:33] - The beginning of Jud and Tommy's working relationship. [20:22] - How Vestia provides exceptional service to its clients. [24:49] - The story of how Milemarker came to be. [31:08] - How Jud helps financial firms navigate the future of financial advice. [37:26] - Some of the brands Jud supported when he first started marketing. [39:16] - What motivated Jud to hire family members and friends. Quotes [08:57] - "I enjoy the measurability and objective nature of business, the impact that business can have on people's lives, and how I can help create great futures for many people." ~ Jud Mackrill [21:30] - "The future of financial advice is going well beyond managed accounts and beyond what people are directly asking you for. This isn't a commoditized industry. This is a part of your family that cares about you, is looking out for you, and is working to architect the life you want." ~ Jud Mackrill [36:26] - "We want the experience for financial advisors and, ultimately, for the investors to have a very seamless, single experience with their advisor who can articulate why they're doing these investments within the language of planning that they use so that they can trigger and guide based on the behavioral experience that is aligned with the personality and the goals of the investor." ~ Jud Mackrill Links  Jud Mackrill on LinkedIn Jud Mackrill on Twitter Milemarker Intelligent Alternative Investing | Mammoth Institutional Services Orion Advisor Technology TD Ameritrade Fidelity Investments Wells Fargo Randy Lambert Daniel Crosby Vestia Personal Wealth Advisors Carson Group Lauren Oschman Brad Quick Michael Trent Erin Heck Kyle Van Pelt Brian Chesky Airbnb Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

Creating and Executing Winning Marketing Strategies with Bonnie Harris

34m · Published 18 Oct 07:00
Digital media has dramatically changed how people consume information. No longer are we limited to newspapers, TV, and radio. With social media, the internet, and mobile technology, there are more ways to reach your target market than ever before. But with so many options, it can be challenging to know where to start. How do you create a campaign to reach your audience across all platforms? In this episode, Tommy talks with Bonnie Harris, Vice President of Strategy at MedTech Momentum. Bonnie provides integrated marketing communications strategy and services for growing technology, manufacturing, healthcare, and non-profit companies. For the last two decades, she has been an expert in marketing for healthcare and technology companies, helping to bring the latest innovations to the world.  Bonnie talks with Tommy about her research that changed how healthcare messages are delivered, how companies can stand out in a crowded and overwhelming marketplace, and how to get your message to individual audiences across all platforms. Key Takeaways [02:27] - Bonnie's journey to Silicon Valley and why she eventually left. [07:36] - Bonnie's research that changed how healthcare messages are delivered. [11:02] - Some of the things Bonnie enjoys about working with MedTech Momentum. [12:28] - How COVID has driven digital transformation and communication. [14:46] - One of the best examples of omnichannel and one-to-one communication success. [17:54] - How companies can stand out in a crowded and overwhelming marketplace. [22:37] - How to get your message to individual audiences across multiple platforms. [28:15] - What sparked Bonnie’s desire to teach. Quotes [17:30] - "The challenge I'm seeing with many medical device companies and companies that are more B2B and less mature in digital transformation is they don't have the patience to do the learning upfront. And it takes a little time for that engine to build steam." ~ Bonnie Harris  [18:40] - "People are switching their preferences to which channel they're paying the most attention to regularly. The key is to be consistent and persistent no matter where you're reaching your audience and translate the message for each channel." ~ Bonnie Harris  [24:16] - "A lot of the time, people think of marketing and branding as you're one-and-done, but communication is the game today. And that requires having a lot of feedback so you can customize and improve it." ~ Bonnie Harris Links  Bonnie Harris on LinkedIn Bonnie Harris Email MedTech Momentum Yale University National Geographic Blue Cross Blue Shield  West Virginia University The Blue Zones: Lessons for Living Longer From the People Who've Lived the Longest Warby Parker Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

Building Companies Around Game-Changing Technologies with Rahul Bhansali

46m · Published 11 Oct 07:00
Technologies can change the world as we know it. They have the power to upend industries, create new markets, and transform the way we live, work, and play. Yet, despite their potentially world-changing nature, such technologies often fail to live up to their hype.  In this episode, Tommy talks with Rahul Bhansali, Co-Founder and Managing Partner of Formation Venture Engineering. As an entrepreneur, Rahul strives to make venture capital fundamentally different from how it has traditionally been done. He invests in and builds game-changing life sciences technology and pre-planning acquisitions for optimal outcomes that serve founders, investors, and the world.  Rahul talks with Tommy about his journey to becoming an entrepreneur, what venture engineering is all about, and how he and his team unlock some of the world's most potent and latent problem-solving resources to solve the financial parody problem facing scientists today. Key Takeaways [02:29] - Why Rahul moved to India despite being born in America. [04:44] - What led Rahul to become an entrepreneur. [08:24] - Why Babson College is one of the world's top entrepreneurial schools. [12:48] - Some of the most important lessons Rahul learned from Babson College. [18:33] - What Rahul's no creep rule means. [22:51] - How engineers and scientists approach business differently. [27:28] - How Rahul and his team flip the concept of venture capital on its head. [38:32] - The importance of building long-term relationships in business and with people. Quotes [17:39] - "When you have a flexible mindset regarding the standards, and you're willing to try and find new ways to think about stuff and recognize that humans fundamentally run them, it inevitably creates this ability to come up with creative solutions when you need them the most." ~ Rahul Bhansali [24:34] - "In the world of science, there are not as many entrepreneurs as there are in the engineering space. We know dozens of scientists who have made billions of dollars for their corporations or universities, but they've not made enough money to repair their kitchens." ~ Rahul Bhansali [25:47] - "My team and I strongly believe that we have the potential to unlock the world's most potent, latent human problem-solving potential in the world. And that is, unlocking the way that the world's science makes it to the market." ~ Rahul Bhansali Links  Rahul Bhansali on LinkedIn Rahul Bhansali Email Formation Venture Engineering Babson College World in Conversation Connect with our hosts Mammoth Tommy on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Learn more about Mammoth Scientific's Health & Tech Fund 1 When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!

Beyond The Ordinary has 68 episodes in total of non- explicit content. Total playtime is 48:30:18. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 10th, 2024 19:42.

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