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In this episode, Eric Stegemann sits down with EVP of Operations for Leading Real Estate Companies of the World, Jessica Edgerton. They discuss the importance of making sure your brokerage website is ADA compliant.

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TRANSCRIPTION

Jessica Edgerton (00:04):

Hi, everyone. Thanks so much for joining us. This is Jessica Edgerton, executive vice president of operations and corporate counsel for LeadingRE. I am excited to have Eric Stegemann here. He is the CEO of TRIBUS and has a, was a realtor before reaching the age of 20. So he has been in the business a long time and knows it well while loving his days in real estate, he knew there was a larger opportunity to build a technology oriented brokerage. In 2004, he created river city real estate, which quickly became the largest independent brokerage in the St Louis area. There he oversaw the development of numerous real estate technology breakthroughs that were well ahead of their time. Eric is regarded as one of the brightest minds in the real estate technology realm has spoken at a number of real estate technology events. You may very well have seen him at one of ours in the past and has also spoken at Inman connect to New York, San Francisco and NAR annual conference.

Jessica Edgerton (01:03):

We see him everywhere and are very glad to have TRIBUS as part of our solutions group as well. So Eric welcome. Thank you so much today. We are talking about website accessibility. ADA real estate brokerage website accessibility issues have been around for a long time for our industry. In my NAR days, we heard about them quite regularly. Historically website accessibility has come under the umbrella of the Americans with disabilities act, which is protects people with disabilities, from dealing with public facing businesses that are inaccessible to them. So under the ADA, if you have a public facing business, you are required to take reasonable measures to make it accessible to people with disabilities. Now, once the internet came online, that was originally seen as a bricks and mortar have a ramp, make sure that people with, with in wheelchairs are able to navigate your, your aisles, things like that.

Jessica Edgerton (02:05):

Then along comes the internet and there was for a number of years some, a lack of clarity as to whether the ADA applied to public facing websites, our websites, a place of, of public access does is public. Do public accessibility laws apply to websites? The answer really now is pretty much yes, across the board. There's a little bit of haziness in some circuits, but the recommendation a hundred percent, I've never talked to an attorney that would say no, no, don't worry...

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Director of Broker Services Jen Goodhue gets down to the nitty gritty with Proptech Consulting managing partner Jonathan Klein. This agent-focused discussion gives insights into the newest technologies allowing agents to create phenomenal marketing packages for listings, which ultimately leads to more home sales.

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ShowingTime made publicly available the data showing the swift drop off of real estate showings when COVID19 struck. But then it also showed, over 60 days in advance that real estate would come out very strong. Listen to the president of ShowingTime talk about the data.

TRANSCRIPTION

Jen Goodhue (00:00):

Welcome everyone to the Brokerage Insider. This is the podcast where real estate professionals come to learn how to grow their business and use tomorrow solutions for today's problems. I'm your host, Jen Goodhue. And today we've got Michael Lane who is the president, and one of the founding members of ShowingTime. This has been a fantastic interview. We talk about COVID-19 trends in analytics. What data is showing us about how the real estate market is bouncing back. It's been a very interesting conversation and I hope all of you take something away that is valuable for your own business approach.

Jen Goodhue (00:38):

I'm here with Michael Lane, who is the president and founding partner for ShowingTime. Many of us know ShowingTime in the industry. I'll let Michael speak towards that a little bit. But part of why I wanted to bring him on the podcast, if you all haven't seen it, they did a phenomenal piece of content. As we're kind of moving out of the heels of the COVID crisis and pandemic right now, they had put out a chart that was showing state-by-state demographics as to what showings were doing. And I think it was just such an impactful piece of data and impactful piece of content. And we'll get into that a little bit more here in a minute. I want Michael first to introduce you and welcome you on our podcast.

Michael Lane (01:16):

Hi, Jen,

Jen Goodhue (01:18):

Happy to have you, and I'd love for you to give us a little bit of background on yourself and your company. For those of you who don't know ShowingTime, they have been around as such a force in the industry for so long, and we are so happy to have Michael here today.

Michael Lane (01:31):

Well, Jen, thank you again for inviting me to participate in your podcast this afternoon. And happy to be here. Just a little bit about me and about ShowingTime where we are in our 20th year in business. So that's impressive. And it's the cargo. About 20 years ago, I'm one of the I joined the...

Join TRIBUS CEO Eric Stegemann and his incredible team as they work with the brightest minds in real estate to find solutions.