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Building Brands
by Tim BouchardThe Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.
Copyright: © 2023 Building Brands
Episodes
Scheduling Announcement
1m · PublishedAn update on the release schedule for the podcast. No we're not going away, just switching things up!
Scheduling Announcement
1m · PublishedAn update on the release schedule for the podcast. No we're not going away, just switching things up!
Why Brand is Regaining Traction in Digital Marketing
26m · PublishedA solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for digital marketing.
Why Brand is Regaining Traction in Digital Marketing
26m · PublishedA solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for digital marketing.
Rebranding For Growth After an Acquisition
42m · PublishedAlex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them.
Rebranding For Growth After an Acquisition
42m · PublishedAlex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them.
Benefits of Having a Communications Plan
41m · PublishedLibby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward.
Benefits of Having a Communications Plan
41m · PublishedLibby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward.
How Establishing Voice & Tone Can Power Brand Loyalty
31m · PublishedTess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.
How Establishing Voice & Tone Can Power Brand Loyalty
31m · PublishedTess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.
Building Brands has 76 episodes in total of non- explicit content. Total playtime is 46:14:46. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on February 24th, 2024 08:41.
