Business Book Talk

The Analytical Marketer How to Transform Your Marketing Organization by Adele Sweetwood Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and…

The Analytical Marketer How to Transform Your Marketing Organization by Adele Sweetwood Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and…

Managing Online Reputation How to Protect Your Company on Social Media Charlie Pownall Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to…

Managing Online Reputation How to Protect Your Company on Social Media Charlie Pownall Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to…

Good Authority How to Become the Leader Your Team Is Waiting For by Jonathan Raymond Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life. Creating a company culture like that is not a dream. Through…

Good Authority How to Become the Leader Your Team Is Waiting For by Jonathan Raymond Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life. Creating a company culture like that is not a dream. Through…

The Employee Experience How to Attract Talent, Retain Top Performers, and Drive Results by Tracy Maylett, Matthew Wride Want a profit-enhancing Customer Experience? Start with the Employee Experience. The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and…

The Employee Experience How to Attract Talent, Retain Top Performers, and Drive Results by Tracy Maylett, Matthew Wride Want a profit-enhancing Customer Experience? Start with the Employee Experience. The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and…

The New Alpha Join the Rising Movement of Influencers and Changemakers Who are Redefining Leadership by Danielle Harlan If you want to make an impact in your work, your life, and the world at large it’s time to scrap the traditional thinking about leadership. The game is changing. Power is shifting. And a brave new…

The New Alpha Join the Rising Movement of Influencers and Changemakers Who are Redefining Leadership by Danielle Harlan If you want to make an impact in your work, your life, and the world at large it’s time to scrap the traditional thinking about leadership. The game is changing. Power is shifting. And a brave new…