Choice Hacking

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• Choice Hacking, What is the Halo Effect?

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• Choice Hacking, 5 Genius Ways Starbucks Used Psychology to Become the King of Coffee

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• Choice Hacking, How Peloton uses psychology to make exercise addictive

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• Choice Hacking, Hyperbolic Discounting: The science behind outsmarting yourself

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences" 

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• Choice Hacking, What is the Fresh Start Effect?

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• How Walmart used psychology to become the world’s largest retailer

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• How Trader Joe's Uses Psychology to Perfect Its Experience 

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Time Stamps

[0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias.

[2:22] – Jennifer talks more about the overall topic of this episode – how we can apply Peloton's strategies to our own businesses.

[3:49] – We learn a little bit more about Peloton, such as when it was founded and why its users are so obsessive.

[4:44] – Peloton gets people on the bike using the Sunk Cost Fallacy.

[5:20] – Default Bias also plays a role in how Peloton gets people on the bike.

[5:47] – Peloton also uses the Halo Effect to get people to use their bikes.

[6:42] – Jennifer explains what causes people to keep getting back on the bike and making it a habit, referring to the habit loop.

[7:18] – We learn about the Mere Exposure Effect.

[7:48] – Jennifer talks about the Simplicity Effect.

[8:23] – The second part of the habit loop is the routine itself, which Jennifer elaborates on.

[9:17] – We learn about parasocial interactions and what they have to do with how Peloton gets users hooked.

[9:55] – Jennifer explains the last part of the habit loop – reward.

[11:17] – Jennifer lauds Peloton for the incredible feats that it has accomplished as a company.

[11:39] – We learn how we can apply some of the behavioral science methods that Peloton uses to our own businesses.

Links and Resources

Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. 

Choice Hacking - Website

Choice Hacking Mailing List

Jennifer Clinehens – Choice Hacking: How to use psychology and behavioral science to create an experience that sings

Choice Hacking - Twitter Page

Choice Hacking - Instagram Page

Choice Hacking - YouTube Channel

Jennifer’s LinkedIn Page

Free 30-Day Trial of Audible Plus

Peloton – Wikipedia Article

Tom Huddleston Jr. - “How Peloton exercise bikes became a $4 billion fitness start-up with a cult following”

Behavioral Economics – “Default (option/setting)”

Behavioral Economics - “Halo effect”

Reegan Von Wildenradt - “Hugh Jackman Shared His Personal Best Peloton Workout Results on Instagram”

Natalie Sherman - “Peloton: 'It's borderline addiction'”

Richard Branson Tweet

Charles Duhigg - “How Habits Work”

Sachin Rekhi - “BJ Fogg's 5 Secrets of Behavior Change”

Jeanette Settembre - “Fitness apps with workout plans retain members longer than gyms”

Brynne C. DiMenichi & Elizabeth Tricomi - “The power of competition: Effects of social motivation on attention, sustained physical effort, and learning”

Will Feuer - “Peloton stock plummets after the company reports widening loss, slowing revenue”

Endurance Hour - “Secrets To Beating the Peloton Leaderboard at Home on the Endurance Hour” (YouTube Video)

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback :)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• What is the Cocktail Party Effect?

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

✅Buy my book, "Choice Hacking"

✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

✅Take my course, "How to Create Persuasive Experiences"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking 

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: 

• How IKEA used psychology to become the world’s largest furniture retailer

Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)