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Clicksuasion Labs
by Clicksuasion LabsJoin the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
Copyright: © 2019 Clicksuasion Labs
Episodes
Interview: Shiann Hagan Marketing Consultant
14m · PublishedIn this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking.
PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn
Connect with Shiann Hagan on LinkedIn
LEARN MORE
Interview: Michael Barbera
State of the Lab 2021
Katana’s First 180 Days at the Lab
A False Scent of Security
Interview: Shiann Hagan Marketing Consultant
14m · PublishedIn this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking.
PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn
Connect with Shiann Hagan on LinkedIn
LEARN MORE
Interview: Michael Barbera
State of the Lab 2021
Katana’s First 180 Days at the Lab
A False Scent of Security
Black Friday 2021 - Crafting Consumer Experiences
23m · PublishedIn this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations for the 2021 shopping season.
PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn
LEARN MORE
Clicksuasion Lab’s Research & Capabilities
Katana’s First 180 Days at the Lab
Spending is the Best Revenge
A False Scent of Security
3 Tips to Improve Website Data
10m · PublishedIn this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history. Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use this information to better engage with your target audience.
PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn
LEARN MORE
Katana’s First 180 Days at the Lab
Spending is the Best Revenge
A False Scent of Security
3 Steps to Apply Personas to Social Media Marketing
9m · Published3 Steps to Apply Personas to Social Media Marketing
In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts.
PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
RESOURCE LINKS
Connect With Katana Lemelin on LinkedIn
LEARN MORE
Jealously and Persuasion via Instagram
Achieving Virality in Hotel Social Media
Designing Social Media to Achieve Virality
Uncle Steven Came to Town
19m · PublishedUNCLE STEVEN CAME TO TOWN
Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera.
This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group, unique facts about each team member, and hints about future research.
PODCAST HOST BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
RESOURCE LINKS
CORE TEAM MEMBERS
Connect With Katana Lemelin on LinkedIn
Connect With Catie Fromknecht on LinkedIn
Connect With Anna Silverman on LinkedIn
Connect With Cyndi Fifield on LinkedIn
Connect With Michael Barbera on LinkedIn
EXTENDED TEAM MEMBERS
Connect With Stevie Pena on LinkedIn
Connect With Ashley Gardner on LinkedIn
Connect With Andrea Hentschel on LinkedIn
Connect With Shai Smith on LinkedIn
LEARN MORE
Get Supercharged
Careers at the Lab
Your Recap of 5 Clicksuasion Episodes
10m · PublishedYOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES
A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suetterlin.
SPEAKER BIO
Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She works with businesses to plan, create, and put in place social media marketing plans. Katana shows businesses how to use social media as a form of communication. She believes each new client is an opportunity to empower a business to reach and exceed their goals.
RESOURCE LINKs
Find Katana on LinkedIn
Scientific Secrets of Perfect Timing - Dan Pink
Dollars and Sense - Dan Ariely
Work is the New Sex - Michael Barbera
Pricing Strategies - Crystal Suetterlin
2021 Marketing Trends - Michael Barbera
Urge to Splurge
17m · PublishedCatie Fromknecht discusses how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer She shares how consumers are likely to increase their spending following the pandemic to make-up for experiences missed during quarantine.
SPEAKER BIO
Catie Fromknecht is a creative thinker who is dedicated to problem solving and helping businesses develop marketing plans. She specializes in content creation, web design, and Google analytics. She has 10 years of experience working in social media and web development and holds a Bachelor’s in Business Administration & Marketing.
RESOURCE LINKS
For a downloadable PDF of the slide deck, click here.
Catie Fromknecht LinkedIn Profile
Between a Rock and a Yard Space
20m · PublishedIn this Episode
Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites.
Bio
Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.
Resource Links
For a downloadable pdf of the slide deck, click here.
Michael Barbera
5 Tips for Consumer Facing Messaging
24m · PublishedStrengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness.
This Clicksights webinar will focus on five current practices for crafting a positive, memorable, and effective verbal and visual messaging campaign. This session is designed for marketing directors, learning and development teams, communication directors, and those who want to develop a clear, compelling, and consistent brand experience across multiple communication and marketing channels.
LEARNING OBJECTIVES
- Understand five relevant messaging tactics to maintain audience engagement
- Determine how to apply persuasive messages in marketing and communication
- Apply behavioral science principles to consumer-facing messaging
Clicksuasion Labs has 95 episodes in total of non- explicit content. Total playtime is 37:54:32. The language of the podcast is English. This podcast has been added on August 21st 2022. It might contain more episodes than the ones shown here. It was last updated on April 6th, 2024 08:13.