Abraham Cheong - 21st Century Entrepreneur Secrets

1. Energy
2. Vision
3. Commitment
4. Focus
5. Code of Conduct

Looks guys superannuation becomes very important to most people when they are near to retirement age.

Believe me or not averagely about 75% of population did not even look into their superannuation or review it to make sure it reach its full potential to benefit them when they retire.

My advice is start now then later . Go to google type in the superannuation company name + PDS . E.G AMP PDS . I will show your charge per annum based on $50,000 investment.

The lower fee the better. Again to make decision which super to join that would involve your financial advisor who has the best interest in you.

Today we are not talking about how to follow up we will discuss in the future episodes , instead we are talking about how to follow up with email sequencing and important of it

When we do advertisement , It is about the Hook "Headlines" first before anything else . 

If we do not have a good hook it is hard for us to stop the eyeballs for your Avatar to click and learn about your products and services you are going to benefit them!

Say we have a 5 years goals and we have certain skills set which is needed to achieve our goals and we do not know how to do it.

It is important to look for the right "Who"  and the right "How"  . Why? because we can never buy back the time but we can always earn back the money.

Defining Avatar is like defining who you would like to serve . To know who you want to serve would help you to decide your part of your business directions in terms of products and services pricing , design , unique selling proposition , your preeminent strategy and so forth.

It is more important to be wealthy than rich only. The question is Why ?

Say you have $2,000 after tax personal income . Your daily expense is $3,000. Basically you are running in daily $$$ negative ! This what we call 21st century "Outside Rich , Inside Poor" generation. This happen to almost 75% of population. Main reason " The Credit Card culture".

To be wealthy in simple term means say you stop working now today , you still have continuous income to cover all your expenses plus giving you extra surplus for enjoying your material and spiritual lifestyle . Running in positive cash flow $$$ . 

Guys it is important to fails faster and learn from the mistakes we made faster as well and do not make the same mistake.

Start practising "Think Out Side the Box" . The more we practising the better we are on this important skills. You will get to solve unexpected situation and challenges faster. It is one of the important skill to become a leader.

Thinking will take a lot of energy , the return is also going to be out of your expectation.

Unique Selling Proposition (USP) 

Maybe you will choose to differentiate yourself by cost.

If you own a gas and electric company, do you offer the lowest prices on heating in your area? If you’re a retailer, do you have a hot new line of clothing at the best mark-down in the mall?

If you can find a way to offer the best prices to your clients at the least cost to your business, you’ll have achieved a winning combination. Your USP could also be related to time. If you sell real estate, are you the only agent who guarantees your clients that their home will sell by a certain date?

If you own a fitness center, are you the only gym in a fifty-mile radius that’s open twenty-four hours? If you sell electronics, do you offer a warranty that’s good for up to two years, while the industry standard is six months?

Perhaps your USP stems from an exceptionally unique quality of your product. Is yours the only widget that does such-and-such? Is yours the only company that offers products in blue and gold when your competitors only offer them in pink and white?

Do you guarantee same-day delivery, or else the whole order is free? All of these things could potentially function as a powerful way to set your business apart

harnessing the potential of your USP unlocks one of the greatest secrets to exponential wealth.

“Tree wizardry that transforms your landscape, creating wonder, beauty and joy naturally.” He had it printed on the back of his business cards, estimate sheets, and all his other business forms.

The USP was specific, beautiful, and evocative; the company wasn’t just offering standard tree-pruning, but tree wizardry. As a result, the business experienced a windfall of cash, and went from grossing $500,000 a year to $1 million.

Put your USP everywhere you can—on your business cards, in your e-mail signature, and on the side of your company cars, if you have them. Wherever possible, use it as the heading or subheading of your website, or at least make sure it functions prominently on your landing page.

The more visible it is, the more people will see it. And the more they see it, the more they’ll listen to the message behind the words.

Everything start with Why!