Atlanta Real Estate Forum Radio

CEO Alan Ferguson with Atlanta Habitat for Humanity joins the Atlanta Real Estate Forum Radio podcast to discuss how his team addresses housing affordability in metro Atlanta and spotlight upcoming initiatives. Ferguson joins host Carol Morgan on the All About Real Estate segment. Although Ferguson joined the Atlanta Habitat for Humanity team in July 2022, his previous experience includes 30 years working in various aspects of commercial real estate, real estate financing, commercial financing, equity, investments and much more. Throughout his career, his roles also leaned toward community development, neighborhood revitalization, and neighborhood investment. Ferguson said, “It was destined for me to eventually end up at an organization like Atlanta Habitat for Humanity because throughout my career, I’ve always had this drive to work with people and try to uplift them and their current conditions.” In his current role, Ferguson works with future homeowners up close and personal, partnering with them to achieve homeownership. Founded in 1983, the Atlanta affiliate of Habitat for Humanity is celebrating 40 years! Across the decades, the organization upheld a strong track record of constructing affordable housing for families across Atlanta, totaling 1,800 homes and serving 6,000 individuals through its various programs, highlighting homebuyer education, financial literacy and more. Ferguson said, “We’ve really jumpstarted a lot of development in neighborhoods and communities that weren’t as popular years ago but now, have become increasingly popular here in the city of Atlanta.” The organization’s success allowed it to expand to serve other locales, including South Fulton County. Atlanta Habitat for Humanity also has two ReStore facilities that enable the team to connect directly with the community and promote recycling and upcycling initiatives. Across its legacy, Atlanta Habitat for Humanity has a long list of milestones throughout its 40 years that placed the organization on the map. The most notable was the Blitz Build, which marked the construction of 100 homes to celebrate the 1996 Olympics. Other impressive highlights include the organization’s partnership with The Carter Family and Clark Howard! Tune into the full interview above to learn more about Atlanta Habitat for Humanity, or visithttps://AtlantaHabitat.org. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visitingwww.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forumcontact form.Subscribe to the Atlanta Real Estate Forum Radio podcast oniTunes,and if you like this week’s show, be sure to rate it.

Sales Manager Dan Rogers withPeachtree Residentialjoins the Atlanta Real Estate Forum Radio podcast to discuss the company’s exciting portfolio of new construction projects and what’s on the horizon for 2024. Rogers joins host Carol Morgan on the All About Real Estate segment. Settled in Johns Creek, Rogers has a history of 17 years with Peachtree Residential. Known as the “Builder Who Listens,” Peachtree Residential is a locally owned and operated business and has been active in the metro area for 35 years, providing over 5,000 homes to the ever-changing market. A salve for the constantly rising interest rates, the builder unveiled theBuyer Assurance Program. If a buyer chooses to refinance their Peachtree Residential home in the next five years, the Atlanta-based builder will pay up to $4,000 in closing costs if they refinance with a preferred lender. This, paired with a stellar lineup of inventory homes, creates a can’t-miss opportunity for buyers searching for their dream home. At Arden on Lanier in Forsyth, buyers can unlock the door to a spacious, beautifully designed home just minutes from the shoreline of Lake Lanier. This brand-new community from Peachtree Residential is located on Pilgrim Mill Road, providing homeowners with a sense of being surrounded by the beautiful countryside without losing access to big city amenities. The community will feature 58 homes highlighting top-rated features such as primary suites on the main level, three-car garages as well as basement and slab plans. The community already has two homes under contract and four ready for quick move-in, with four inventory homes under construction! Rogers said, “The model home is already opened and ready for viewing!” Please note that Waterside at River Glen is sold out as of the airing of this episode. In Forsyth, Montebello features one-level and two-story homes with basement and slab options priced from the $600,000s to the $700,000s. Homes showcase three bedrooms and two to two-and-a-half bathrooms, with select home plans placing the primary suite on the main level. The community also enjoys an exceptional amenities package, including a clubhouse, two lighted tennis courts, a pavilion, two lighted pickleball courts, a flex gathering area, grilling activity lawns, a mail center and sprawling green space. Rogers said, “Montebello is a beautiful community with great amenities!” West Village, the newest townhome community from Peachtree Residential, boasts six three-story home opportunities with four end-unit locations. Each home features four bedrooms, three-and-a-half bathrooms and fantastic design appointments throughout. Tune in to the full interview above to learn more, or visitwww.PeachtreeResidential.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visitingwww.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum...

With the holidays still in full swing, the kids on winter break, and some free time from the office, why not burn some energy at the LEGO® Discovery Center Atlanta, located in Phipps Plaza? Here's what's going on over the holidays. The 2023 Holiday Bricktacular is an event filled with joy, creativity, and holiday cheer for the entire family. Taking place now through December 24th, enjoy seasonal LEGO® build activities, holiday theming throughout the Center and much more including the opportunity to: Build a LEGO snowflake in our Master Model Builder Academy and take it home as their holiday gift to you! Meet and greet with life-size LEGO Gingerbread Man. Purchase a holiday cookie in the café that you can decorate yourself. Participate in the Letters to our Master Model Builder program – where you can write a letter to Master Model Builder Elizabeth Baker and see if she builds your idea! Spot the elf, who is hiding somewhere in LEGO Discovery Center. Explore MINILAND, which was just named Atlanta Magazine’s Best of Atlanta - Mini City, where exclusive holiday builds are featured throughout This is LEGO Discovery Center Atlanta’s first holiday event since the attraction’s grand reopening in March 2023. Following a $5 million investment, the next-gen attraction and Certified Autism Center (CAC) boasts 35,000 square feet of indoor fun, rain or shine, and allows guests to experience family learning through play activities within ten zones, including building adventures, an interactive ride, 4-D theatre and more! This episode of Around Atlanta was originally recorded on 12/29/2016. On this week’s Around Atlanta edition of the Atlanta Real Estate Forum Radio show, co-hosts Carol Morgan and Todd Schnick are joined by Betsy Whitehead to discuss the adventures to be discovered year-round at Legoland Discovery Center Atlanta. Betsy Whitehead is the new Sales and Marketing Coordinator with Legoland Discovery Center Atlanta. She was born in Florida, but considers herself a Georgia native. With a degree in integrated studies combining business management and communications, her skill set includes the understanding of business fundamentals, as well as incorporating originality and imagination into everyday tasks. According to Whitehead, Legoland Discovery Center is focused on creative learning. “It’s like jumping into the biggest box of Lego bricks ever,” said Whitehead. “We are literally the ultimate indoor playground.” One of the best features of Legoland Discovery Center Atlanta is that the fun is meant for all ages. With fifteen attractions, two rides, a 4D cinema and the new exhibit, Pirate Adventure Island, there’s something for everyone. Even adults have their own special night! Every third Thursday of the month (the next one will be January 19) from 7 to 9 p.m., adults are encouraged to come to Legoland for a themed party, building competitions, trivia and more. Pirate Adventure Island is a hands-on sensory attraction that includes a water table with three lanes to build boats then send them off for a race. Also featured within the exhibit is a popular three-story play area with a slide and bridge that crosses over to a pirate ship. Underneath the play area is a treasure chest where participants can go on an all-inclusive treasure hunt. A volcano table and seating areas are available for kids and parents who need a break from the battles. For a more realistic feel and look, the entire attraction is themed with graphics and pirate Lego pieces hanging from the walls. LEGO© Discovery Center Atlanta is a year-round destination with endless indoor activities. However, around the holidays, the notorious building attraction is the perfect stop for kids who want to celebrate New Year’s without staying up all night. An annual activity (that sells out fast) is the Noon Year’s Eve Party. Enter Legoland at 10 a.m. for several activities, prizes, goodie bags and a huge balloon drop at the strike of no...

Gabe and Myles Chatham with The Chatham Company join the Atlanta Real Estate Forum Radio podcast to discuss the family’s impressive 75-year legacy and the valuable knowledge that comes with it. The Chatham brothers sit down with host Carol Morgan on the Real Estate Legacy series. The two oldest of three brothers, Gabe and Myles Chatham, continue to build on the Chatham legacy in its 75th year, working personally and professionally to bring the company into the next generation, which will be inherited by 11 grandchildren. Growing up in the business, a regular Saturday for the brothers consisted of visiting job sites with their father and experiencing first-hand the tumultuous changes occurring in the industry. Myles said, “It’s in our blood. We’ve been around it our whole lives [and we love it.] We feel like we’ve gained experience in this business.” The Chatham legacy is comprised of three separate entities. The first, a development company, focuses on building luxury communities in the north Atlanta area. A custom homebuilding business, ChathamBilt Homes was founded by their grandfather, Howard Chatham, and acted as the starting point for the family’s legacy. Finally, The Chatham Company is a brokerage business connected to the family brand that primarily assists with the purchase and sale of homes and partners with buyers to succeed in real estate. A third-generation company, where The Chatham Company stands today was firmly built on the formative years the brothers spent visiting job sites with their father after Sunday church and learning the ins and outs of the business from a formative age. The brothers both commented that continuing the legacy of their father and grandfather and witnessing first-hand the impact their legacy has made makes a world of difference. Gabe said, “Ultimately, we’ve learned over time…that if something is a short-term loss, it’s well worth it…for a long-term perspective of what we do.” Over 75 years, the builder has constructed 6,000 homes and counting in 150 neighborhoods! Turning back the clock to 1948, the Chatham legacy began when Howard Chatham founded his homebuilding business. Then in the mid-1950s, he began what would become the largest real estate company in the Southeast, Northside Realty. Myles said, “There’s no way to count the thousands of folks through the legacy we’ve been able to help on the real estate side as well as but we’re certainly proud of those statistics, stories and families.” Another notable milestone, David Chatham was recently inducted into the Home Builders Association of Georgia (HBAG) Hall of Fame. In the last few years, the builder was named Southern Living Custom Home Builder of the Year and was also invited to be on the board of directors for the company’s custom builder program. This merely scratches the surface of the company’s seven decades of accolades but is a testament to the ongoing commitment to beautiful, quality construction. Click here to listen to the Legends of Real Estate episode, starring David Chatham! Whether a homebuyer has an architect and home plan ready to go or is starting from scratch, The Chatham Company is prepared to partner with you. The company’s flexibility allows it to assist homebuyers at all stages of construction. A people-oriented company at its core, the brothers emphasized the dedication to providing clients with a home that will best serve their family and life goals. Myles said, “We love spending time with people through this process!” The legacy’s extension to both the homebuilding and brokerage side of the business allows it to emphasize not only how the home will best serve a buyer in this generation but also how best to create value in an ever-changing market and leave something lasting to pass on to the next generation. While it has become more difficult to secure land in the face of changing regulations from both a national and local perspective, hearing the stories passed down from their father...

Zac Kittle with Kittle Homes joins the Atlanta Real Estate Forum Radio podcast to celebrate the company’s two recent Gold OBIE wins and shine a light on the company’s rich history. Kittle sits down with host Carol Morgan to discuss upcoming developments and share what’s in store for the new year. Kittle Homes is a fourth-generation builder benefiting from over 74 years of Atlanta homebuilding experience. Kittle’s father played an active role in the company’s founding. As he transitions to retirement, Kittle and his brother take on more prominent roles within the company. Kittle said, “We’ve been very excited about the projects we have done and the new ones that we have coming up!” An exciting way to enter the new year, Kittle shared that the company continues to experience incredible growth. In its first year, the new homebuilding company constructed five homes, and in 2022, Kittle Homes built 65 homes. In 2024, the Kittle Homes team will celebrate 75 years in the homebuilding industry! Kittle was constantly exposed to the homebuilding industry as a child, setting him up for a booming industry entrance following college. During his younger years, Kittle drove race cars and followed his dream of being a racecar driver to Charlotte. Unfortunately, those dreams did not pan out, and seven years ago, Kittle made his homebuilding industry debut by joining his father and brother during the company’s startup. Kittle said, “We learned the building business from the ground up. We didn’t get thrown into it… We know how to do everything in the building business for the most part.” This knowledge of the industry benefitted Kittle and his brother, allowing them to provide homebuyers with top-quality homes that will last a lifetime. Kittle attributed this lifetime’s worth of knowledge to the company’s two recent OBIE award wins. With a large presence in Gwinnett County, Kittle Homes first entered the market with the Enclave at Lilburn, a beautiful 25-home community. The Kittle brothers played a significant role in the construction of that community and set the builder’s quality benchmark. The duo recently celebrated the completion of another 12-townhome community in Madison Trace, which received a Gold OBIE award at the 43rd Annual OBIE Awards ceremony. The builder is about to commence construction on the third phase at The Preserve at Killian Hill, consisting of 22 cottage homes and a 14,000-square-foot commercial space in the Parkview School District. Kittle Homes also has an exciting new development coming soon to Downtown Sugar Hill! Skyview on Broad will feature brand-new floor plans with exciting features, including a rooftop patio, kitchens featuring custom cabinetry and waterfall islands, a full bathroom and office on the basement level and more. Future homebuyers will be able to enjoy downtown life just a few steps from their front doors in this 25-home neighborhood! The community will tentatively officially kick off on February 1 with the opening of a decorated model home. Tune in to the full episode above to learn more about Kittle Homes, or visithttps://KittleHomes.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visitingwww.DenimMarketing.com.

Kevin Weitzel, director of business development withZonda, joins the Atlanta Real Estate Forum Radio podcast to share an overview of the company’s new listing platform made exclusively for new construction homes. Weitzel sits down with host Carol Morgan to discuss the changes for real estate in the digital asset world. Zonda is well known for being the largest homebuilder and land data aggregator in the industry. In the past several years, Zonda has acquired various companies, including the Scottish satellite company Bird.i, a digital asset company called Alpha Vision (nowZonda Virtual) and Canada’s BuzzBuzzHome (nowZonda Livabl). Diving into what’s new in the virtual world, Weitzel explains that artificial intelligence (AI) is a major change in the digital space – especially for real estate. AI provides a more accurate searching experience for consumers and homebuilders alike. Homebuilders can look at the aggregation of data generated by AI to not only know what viewers are clicking on but also to better understand what consumers are repeatedly searching for on their websites, how much time viewers are spending on a specific page and much more. Using this data, homebuilders can develop products that are targeted more toward what consumers are searching for and can retire older plans that aren’t getting much traction. Weitzel said, “AI really does help homebuilders hone in on important consumer details.” While AI tools can be beneficial to homebuilders and developers, Weitzel comments that he has witnessed businesses leaning too heavily on digital applications. Utilizing AI is a wonderful way to spark creativity but shouldn’t be used to directly create website copy, social media posts and digital branding. Weitzel said, “I’m seeing the same verbiage used from builder to builder. That’s lazy! If you have a unique product, tell a unique story!” Also changing in the virtual realm are visualizers. While visualizers are not new, we will probably see fewer homebuilders using this tool in the years to come. Consumers can now change cosmetic settings, such as wall color, flooring, fireplace material and baseboard shape, in real-time though virtual tours. More and more homebuilders are slowly adopting the new advances in technology. Whether it be prop tech or AI, homebuilders are starting to adapt to the applications and tools provided by the digital asset world. Tune into the full episode above to learn more about Zonda, or visitwww.ZondaHome.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visitingwww.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forumcontact form.Subscribe to the Atlanta Real Estate Forum Radio podcast oniTunes,and if you like this week’s show, be sure to rate it.

President Greg Bray withBlue Tangerinejoins the Atlanta Real Estate Forum Radio podcast to provide tips on how home builders can effectively make marketing plans for the year ahead. Bray chats with host Carol Morgan on the importance of on-page SEO and which technology advancements to focus on. Bray holds a computer science degree from Brigham Young University and has over 20 years of website development and programming experience. In 2006, Bray became the owner and president of Blue Tangerine, a full-service digital marketing and website development agency that helps businesses build better websites to increase traffic and grow sales. Bray said, “At Blue Tangerine, we believe that every homebuilder deserves a sales-generating website…if you don’t have one, it’s not because websites don’t work – it’s because your website doesn’t work.” The first bit of advice that Bray provides is to keep moving forward. While rising interest rates, inventory shortages and sellers hesitating to enter the market caused many challenges for home builders, Bray explains that it is okay to move on and use this time to improve marketing strategies, including SEO, social media presence and digital outreach. Bray said, “Those who haven’t paused and have continued to move forward are going to be that much more ahead in the new year.” The website expert explains that investing in advertising is only effective if the company website is optimized properly. A few more marketing tips that Blue Tangerine encourages homebuilders to utilize in the new year are: Make sure the company website is robust and can support lead generation. Ensure website SEO is fully optimized. Invest in paid and organic advertising on all social media platforms and Google. Create long-term quality content, including website copy and blogging, imagery and branding, photography and videography, computer-generated new construction renderings and more! Bray said, “It makes no business sense to drive traffic by spending money on advertising to a website that will not convert that traffic.” Tune into the full interview above to learn more about Blue Tangerine, or visitwww.BlueTangerine.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visitingwww.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forumcontact form.Subscribe to the Atlanta Real Estate Forum Radio podcast oniTunes,and if you like this week’s show, be sure to rate it.

Andrew Hitch, community manager withKolter Homes, joins the Atlanta Real Estate Forum Radio podcast to chat about the home builder’s fast-growing Newnan communities. Hitch sits down with host Carol Morgan to discuss the types of home styles and amenities offered at each active adult community and exciting new projects on the horizon. With 15 years of experience in residential building and construction management, Hitch has been a part of the Kolter Homes team since 2014 and was promoted in 2019 to his current role as community manager. Bringing more than three decades of collective expertise, knowledge and experience to the real estate industry, Kolter Homes constructs master-planned communities throughout Florida, Georgia and the Carolinas, and is well-known in the Atlanta area for its Cresswind-branded active adult neighborhoods. Kolter Homes is currently selling in itsCresswind Georgia at Twin Lakes community in Hoschton and is excited to build off the success of this active adult community with its two Newnan communities, Oak Hill ReserveandCresswind at Spring Haven. Recentlywelcoming its first homeowners, Oak Hill Reserve is an intimate 55+ community featuring 43 home sites. The charming community offers active adult homebuyers a fresh collection of eight floorplans that are brand new to the market and redesigned from previous floorplans to allow additional personalization options. Nestled in Newnan, Oak Hill Reserve is conveniently located near local shopping and dining options and is in proximity to I-85 and Hartsfield-Jackson Atlanta International Airport. Other on-site amenities include an outdoor pavilion, a community garden and walking paths. Hitch said, “What I love about working at Kolter Homes is everything is geared around the buyers.” Also situated in Newnan, Cresswind at Spring Haven is an active adult, resort-style community offering stunning homes minutes away from the downtown district. The gorgeous neighborhood will offer impressive amenities such as a clubhouse, outdoor activities and more! Cresswind at Spring Haven will showcase a 4,000-square-foot design center for homebuyers to curate the home of their dreams that perfectly reflects their lifestyle, aesthetic and needs. To track construction progress and stay updated on exclusive community details, join the VIP list for Cresswind at Spring Havenhere. Hitch said, “Here at Kolter Homes, we realized that our buyers want to touch, feel and see the layouts of the homes. That’s why we like to showcase each of our layouts as a model home.” Tune into the full interview above to learn more about Kolter Homes, or visitwww.KolterHomes.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visitingwww.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forumcontact form.Subscribe to the Atlanta Real Estate Forum Radio podcast oniTune...

Barbara Wray, senior vice president of strategic growth withWick Marketing, joins the Atlanta Real Estate Forum Radio podcast to discuss Wick Marketing’s recenthomebuyer research study. On theAll About Real Estatesegment, Wray chats with host Carol Morgan about the insightful results of targeting millennials and Gen Z new home buyers and how to utilize the results to build a successful sales and marketing strategy. With the building industry constantly evolving, Wick Marketing recently conducted a “Beyond Buyer Profiles and Demographics” study to understand buyers’ thoughts better when purchasing a home. Wray and her team believe that utilizing fresh insights and data to build an accurate branding and marketing strategy can significantly improve how consumers engage with builders. The marketing firm commissioned its survey partner to create an attitudinal survey that provided information on how consumers feel about certain scenarios within the home-buying process. Wray said, “A major part of our role as a strategic firm is to understand our clients’ customers.” From late March to early April of 2023, the survey studied a group of individuals who recently bought a home between November of 2022 and March of this year – a period that witnessed 10 interest rate increases, rising home prices and shortages in inventory. Wick Marketing wanted to understand how to market to buyers who are still interested in purchasing amid such difficulties. The attitudinal survey provided results for three separate groups, including a group of satisfaction, a group of disappointment and a group of regret: 22% of survey participants felt confident and satisfied with their recent home purchase 38% of survey participants felt burdened and disappointed in their purchase 40% of survey participants felt stressed and regretful of their home purchase Wray said, “This is an industry that tries hard to create an experience for their buyers…yet only 22% were confident and satisfied in their recent home buying process.” Another segment of the survey focused on trust. Results show that homebuyers trust family and friends the most, followed by 51% of participants highly trusting real estate agents. However, 37% expressed high trust for master-plan community representatives and 21% greatly trust their homebuilder representatives. Wray said, “It’s hard to sell a home to someone who doesn't trust you.” Tune into the full interview above to learn more about Wick Marketing, or visitwww.WickMarketing.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visitingwww.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forumcontact form.Subscribe to the Atlanta Real Estate Forum Radio podcast oniTunes,and if you like this week’s show, be sure to rate it.

Casey Hill, CEO ofBlue River Lifestyle Communities, joins the Atlanta Real Estate Forum Radio podcast to share an overview of the homebuilding company. On theAll About Real Estatesegment, Hill sits down with host Carol Morgan to discuss the types of communities and floorplans Blue River Lifestyle Communities offers and exciting information on its first community, Mayfair on Main in Alpharetta. Working in the homebuilding industry his entire professional career, Hill spent over 35 years with two of the largest national homebuilding companies in the United States before transitioning to his role as CEO of Blue River Lifestyle Communities. Hill started his career in the industry as a staff-level accountant, later advancing through the organizations to hold various financial and operational roles and eventually working his way up to senior management positions, including division and regional president roles. Hill said, “Development and homebuilding are two areas I’m very passionate about.” Focusing on suburban infill opportunities, Blue River Lifestyle Communities is a division of Blue River Developmentcreated to take advantage of the niche, underserved markets in the metro Atlanta region. The homebuilding company prioritizes developing and building communities centered around revitalized suburban downtown areas such as Alpharetta, Roswell and Duluth. Witnessing homeowners migrating out of urbanized neighborhoods, including Buckhead and Midtown, Blue River Lifestyle Communities provides housing for individuals who want the suburban home without sacrificing the live, work and play lifestyle. Hill said, “We believe that providing elegant, well-appointed homes in these suburban areas is an excellent opportunity for Blue River Lifestyle Communities.” The first community by Blue River Lifestyle Communities,Mayfair on Main, is in the charming city of Alpharetta, featuring desirable walkability and amenity-rich living. With easy access to the downtown area and surrounding cities, Mayfair on Main is just a half-mile walk from exciting shopping, dining and recreation, nestled between two major thoroughfares – Roswell Street and South Main Street. The community will consist of 24 lots, 13 single-family homes and 11 townhomes that offer exceptional living. Both single-family home and townhome plans will provide residents with open-concept layouts highlighting connected kitchens, living and dining areas, spacious primary bedrooms with elegant ensuite bathrooms and flexible secondary bedrooms with own private bathrooms. Hill said, “I think Mayfair on Main is an excellent example of the type of communities that Blue River Lifestyle Communities will bring to the market!” Tune into the full interview above to learn more about Blue River Lifestyle Communities, or visitwww.BlueRiverLifestyle.com.