B2B Sales Trends

In this episode of the B2B Sales Trends podcast, host Harry Kendlbacher delves into the core principles of elite salesmanship with Ryan Bott, Chief Sales Officer of Fullcast. The conversation kicks off with a candid discussion on the impact of low win rates on sales team morale and culture. Ryan shares his insights gleaned from years of experience, identifying three critical pillars for sales success: product, productivity, and pipeline. He recounts his breakthrough moment during a quarterly business review and how it transformed his approach to sales strategy. The discussion also touches upon the evolving role of sales development reps in the era of AI-driven technologies, with Ryan introducing the concept of Sales Development Operators (SDOs). The episode concludes with Ryan outlining the top three skills and behaviors every elite salesperson must possess: curiosity, teamwork, and ownership of forecasts. Tune in for actionable insights and strategies to elevate your sales game to the next level.

In this episode of the B2B Sales Trends podcast, host Harry Kendlbacher sits down with Sachin Wadhawan, VP of Sales Engineering at BigCommerce, to explore the evolving landscape of sales engineering in the B2B realm. Sachin shares his journey from software development to sales engineering and discusses the crucial role that sales engineers play in complex sales cycles. He emphasizes the importance of aligning sales reps and sales engineers to deliver value-based outcomes for customers and highlights the dynamic relationship between the two roles. Sachin also delves into industry trends such as composability in technology stacks and the impact of AI on sales processes. Throughout the conversation, listeners will gain insights into the strategic collaboration needed between sales reps and sales engineers and the future of the sales engineering profession in B2B sales.

In this engaging episode of the B2B Sales Trends podcast, Harry Kendlbacher sits down with Danielle Decourcy, the VP of Sales for Darktrace, where she shares effective strategies for gaining access to decision-makers in large accounts, the importance of executive relationships, and the innovative concept of groundswelling to maximize account penetration. This episode is packed with actionable advice on driving accountability within sales teams, celebrating both process and outcomes, and the significance of trusting the sales process through highs and lows. Don't miss out on this treasure trove of sales wisdom – tune in now on your favorite podcast platform.

In the latest episode of the B2B Sales Trends podcast, Harry Kendlbacher is joined by Danielle DeCourcy, Vice President of Sales in Canada for Darktrace, for a deep dive into the evolving world of B2B sales. Learn about Danielle's elite approach to top account strategy, operational excellence, talent management, and fostering a productive team culture. The episode also delves into the significance of leadership in scaling sales teams, the importance of pipeline generation, and the implementation of MEDDPICC methodology to enhance deal progression and team performance. Tune in for actionable advice, leadership insights, and the unique opportunity to learn from one of the industry's forward-thinkers in sales strategy and execution.

In this episode of the B2B Sales Trends podcast, host Harry Kendlbacher sits down with Rainer Fuchsluger, former Global VP and Managing Director of Wolters Kluwer, for an enlightening discussion on global business development. Explore the keys to effective sales behaviors, cross-cultural considerations, and practical strategies for managing diverse teams. Gain insights into fostering an innovative culture, understanding shifting buyer behaviors, and adapting to the influence of AI in sales. Rainer shares the top three skills crucial for elite salespeople – relationship building, adaptability and resilience, and a commitment to continuous learning. Tune in for actionable wisdom from Rainer's extensive experience in navigating the dynamic world of international sales.

In this episode of the B2B Sales Trends Podcast, we sit down with Joseph Dressler, a seasoned expert with over 26 years in the New York ad tech space. Drawing from his wealth of experience navigating three recessions and shaping successful go-to-market strategies, Joseph shares invaluable insights into the skills and behaviors that set top sales performers apart. Key Takeaways: Curiosity Unleashed: The best salespeople are insatiably curious about their clients' businesses. Joseph emphasizes the importance of asking the right questions to uncover undiscovered needs, diving deep into desires, and understanding how decisions resonate up the hierarchy. The Art of Storytelling: Joseph underscores the power of storytelling in sales. Successful sellers have the ability to craft narratives that captivate clients, showcasing enthusiasm and excitement about their product or service. A compelling story creates a memorable arc that keeps clients engaged. Financial Acumen: While not expecting sellers to be financial experts, Joseph emphasizes the significance of understanding financial forecasting. Accurate forecasting involves assessing close dates and probability realistically. A perfect seller knows how to balance optimism with pragmatism in predicting the sales journey. Joseph shares anecdotes and practical advice, touching on the challenges of email saturation, the need for personalized communication, and the evolving dynamics of ad tech in a digitally-focused world. Tune in to discover the winning traits that define top B2B sales performers and gain actionable insights to elevate your sales strategies. Don't miss this episode that combines experience, wisdom, and a touch of humor to unlock the secrets of sales success.

In this insightful episode of the B2B Sales Trends podcast, Oliver, Head of Growth Enablement at Dentsu, sheds light on the dynamic realm of revenue enablement and sales transformation. As the sales landscape evolves, Oliver explores the imperative of embracing a holistic revenue enablement approach, transcending traditional silos. He underscores the pivotal role of technology, skill development, and collaborative efforts between sales and marketing in fostering a comprehensive understanding of the end-to-end revenue process. Oliver shares his journey from computer science to psychology and leadership coaching, emphasizing the transformative power of coaching in sales. The episode concludes with a deep dive into effective behavior change interventions, the crucial support of executive management, and the top skills that set elite salespeople apart.

In this episode of the B2B Sales Trends podcast, our host Harry Kendlbacher, CEO of Global Performance Group, sits down with Philip Acton, the Head of UK Sales for Adform, a leading player in the adtech industry. Join us for this deep-dive into the world of adtech sales, as Harry and Philip explore innovations, insights, and strategies to help sales leaders thrive in the dynamic B2B sales landscape.

In this week's episode of the B2B Sales Trends podcast, we dive deep into the dynamic world of B2B sales strategy amidst a rapidly evolving digital landscape. Join host Harry Kendlbacher as he engages in an enlightening conversation with IBM's Chief Communication Officer and SVP of Marketing and Communications, Jonathan Adashek. Jonathan provides invaluable insights and strategies for sales leaders looking to steer their organizations through the turbulent waters of digital transformation. Discover how to bridge the gap between marketing and sales, understand the pivotal role of AI, and grasp the significance of agility and learning speed in staying ahead in the B2B sales game. In a world where the rules are constantly changing and businesses face unprecedented challenges, Jonathan offers a roadmap to navigate the complexities and seize opportunities in this transformative era. Don't miss out on this exclusive conversation with one of the industry's thought leaders. Tune in, gain a competitive edge, and lead your sales team to success in the digital age. It's time to redefine your sales strategy and stay ahead of the trends with Jonathan Adashek and host Harry Kendlbacher.

In this episode of the B2B Sales Trends podcast, our host Harry Kendlbacher sits down with Jeff Brades, the Group Senior Vice President of Client Retention at Sodexo, a renowned B2B service provider. With a laser focus on retaining and renewing B2B clients, Jeff shares invaluable insights that are essential for B2B sales and customer success leaders. Tune in to this episode for a deep dive into the world of retaining and renewing B2B clients, and gain insights that will empower your own client retention efforts and set you on a path to success. Don't miss this engaging conversation with Jeff Brades, a true authority in the field.