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4.40 stars
34:14

Bringing Business to Retail

by Salena Knight

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

Copyright: © The Retail Strategists

Episodes

Increase Profits Without Losing Sales With These 7 Strategies

34m · Published 30 May 15:00

My coconut body wash does more than make me feel like I’m going on holiday.
It also showcases a number of ways that business owners could be increasing their profits.

That seems like a lot to get from a $25 bottle of body wash, but trust me, it’s just the start (and yes, it really is a vacation in a bottle). It’s seen me through a lot, including something I’ve personally struggled with and had to overcame to make my business boom.

Listen to this week’s podcast as I discuss the 7 things that a business owner can do to increase their profits without losing customers. (You could be doing some of them RIGHT NOW!)

What Can You Be Doing Right Now To Keep Your Business Going

21m · Published 24 May 21:59

Take it from someone who started a business during the GFC, I know business is challenging right now. I’ve been there. BUT it won’t last forever, and if you still want to be in business in 12 months, you’ll want to hear how to turn this difficult season into a golden opportunity.

Yes, business is challenging but with every challenge comes opportunities, and in this podcast, I focus on how and why business owners should be jumping on those rather than blaming the economy or buying into the media’s doom-and-gloom.

Discover how I’ve shifted my own mindset to seize opportunities and some of the business opportunities waiting for you.

How To Get 25X ROAS From Google Ads - Raj El-Ali

39m · Published 02 May 22:00

Want to know the secrets to getting 25 times your money back from Google Ads?
Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles.
He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations.
I grill Raj on their specific tactics, from keyword research to site changes to budget allocation.

You'll be on the edge of your seat learning new tools and techniques to boost returns.
Did you know dynamic campaigns could transform results?

Find out just how on this episode, along with actionable tips to up your game against competitors. Don't miss my informative discussion with Raj - you'll leave with strategies to take your Google Ads to the next level and grow your bottom line.

Would You Let Your Kids Work Like You Do

20m · Published 26 Apr 21:56

Are you working yourself to the bone for your business with nothing to show for it?

Do long hours and no life have you on the fast track to burnout?

In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll learn why working more doesn't mean more money, and how to double your sales in just 90 days without sacrificing your family or your sanity.

-- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW <<--

Don't be the business owner your kids will regret - learn to balance work and life so you can have it all without losing yourself in the process.

How Much Should I REALLY Be Earning?

31m · Published 19 Apr 22:01

Yesterday marked my 20th wedding anniversary.

I met Ed in a pub, after getting some life altering news.
We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met.
No, I wasn’t pregnant.
Yes, his parents asked “who to” when he said he was getting married…


What the heck has this got to do with how much you should be earning?

-- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW <<--

Well, when you get married fast, you need to get on the same page fast.

So we went to see a financial advisor,

And what happened in that 3 hours + session, turned out to be one of those

”when you look back that was a pivotal point in my life, but I didn’t know it at the time” moments.

Find out what happened and how it changed my mindset about how much I REALLY should be earning to live my dream life (and perhaps you should too).

Do This To Get More Sales And Customers

41m · Published 12 Apr 21:59

In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost.

** Sign-up for the challengehere.

How To Price Your Product To Increase Sales

44m · Published 05 Apr 20:47

Back when I first opened my business, the economy looked a lot like it does now.

It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…

But there were still things that would sell.

And for me, it was these super cool wet/dry bags that i used to import from America

(fun fact, nearly 20 years later I STILL use those same bags, but I digress).

I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.

What were they doing, that I wasn’t?

Click to find out

>> Want to Double Your Sales in 90 Days? Join my FREE Challenge here <<

I Trusted An 'Expert' With My Business Finances And It Almost Ruined Me 💸

35m · Published 29 Mar 02:00

I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong?

Back when I first started out, I was so naive about finances.
Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store.
Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!).

Register >>HERE<< for my free 5 Day Challenge, How to Double Your Sales in 90 Days!

So in those first years of business, I was not only looking for a coach and mentor, but someone who could help me focus on the money side of things.
The truth is, that accountant / business coach didn’t help me make more money or become more profitable.

I felt utterly betrayed. How could this have happened?
I blamed my accountant /business coach.
I blamed my bookkeeper
I blamed the economy (after all it was a Global Financial Crisis)
I blamed the media, and the government

I'd been paying for so called expert advice, so why did no one tell me there were problems that needed to be sorted or help me devise a plan to make sure that we could weather the storm???

This episode is a must for any business owner who has wondered if they can really trust the 'experts' they hire. Whether it's the marketing agency you felt ripped you off, or the accountant that never told you you were teetering on the edge of bankruptcy...

The Risks Kings of Neon Took To Expand Internationally with Steve Pastor

52m · Published 22 Mar 21:00
Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international. Stephen shares gripping tales from those early days, like expanding overseas with just a virtual office in Vegas. Get ready for edge-of-your-seat stories of last-minute orders, tight deadlines, and transcontinental deliveries against all odds. Through the ups and downs of being his own boss, Stephen's passion for facing fears and grasping opportunities shines through. Beyond the thrilling adventures, Stephen also drops serious wisdom. He offers invaluable lessons learned on diversifying your offerings to find new revenue streams. Stephen shares how he built trust with huge clients like the NFL through outstanding service. And he proves that sometimes in business, you just need to take the plunge to see how far you can fly. Listen in for an inspiring story of chasing success through courage, tenacity and a willingness to take bold risks. Stephen's journey shows how living your dreams is possible when you follow your entrepreneurial spirit.

This Person Can Increase Profits Without You Lifting A Finger - Carolina Montanez

44m · Published 14 Mar 20:53

Discover the one weird trick freight companies DON'T want you to know!

Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year.

Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work.

Listen now to learn the freight industry secrets that could save your business!

Bringing Business to Retail has 518 episodes in total of non- explicit content. Total playtime is 295:33:47. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on May 30th, 2024 19:10.

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