British Amazon Seller

As an e-commerce brand owner, you know that product development is crucial to the success of your business. However, developing a new product from scratch can be a daunting task. In this article, we will discuss some product development hacks that can help you scale your e-commerce brand with minimal capital. Timestamps 0:00:00 | "Developing a Skin Care Brand: A Step-by-Step Guide" 0:02:51 | Exploring Options for Developing a Skincare Product 0:04:16 | Exploring the Radical Path of Formulating Skincare Products at Home 0:08:13 | Exploring Radical Business Practices in the Skin Care Industry 0:13:08 | "Exploring the Benefits of Building a Brand vs. Private Labeling on Amazon" 0:14:15 | Exploring the Benefits of Having a Complimentary Team for Product Development 0:15:46 | Heading: Understanding the Basics of Website Design and Influencer Marketing for Entrepreneurs 0:17:21 | Conversation on Understanding Products and Hiring the Right People 0:19:04 | "Understanding the Necessity of Outsourcing and In-House Specialists for Business Success" 0:21:09 | Conversation Summary: Balancing CEO and COO Roles in a Small Business 0:26:28 | Conversation on Setting Clear Expectations for Employees and Establishing Long-Term Relationships 0:28:39 | Conversation on Product Development: Process, Results, and Time Management 0:30:12 | Exploring Strategies for Faster, Better, and Cheaper Product Development 0:31:36 | "Exploring the Benefits of Researching Competitors' Products and Services" 0:33:22 | Exploring the Mindset of Product Analysis and Customer Experience 0:36:13 | Exploring the Benefits of Meticulous Research: A Conversation with [Name] 0:37:50 | "The Benefits of Thorough Product Testing: A Conversation with [Name]" 0:39:25 | Interview with Jake from Crete Brand: A Passionate Entrepreneur's Journey to Success 0:41:26 | Conversation on Crete Club and Business Advice 0:42:15 | Interview with Jake Rosenberg of Crete Club: Achieving Success Through Hard Work and Thoroughness Finding Your Niche/Brand The first step in product development is finding your niche/brand. Your brand should be something that resonates with you personally and solves a problem. Jake, the founder of Scare, had a mark on his nose from a skiing accident and was using whatever shampoo smelled nice. He realized that there was a gap in the market for men’s skincare products that were easy to use and efficient. This led to the creation of Scare, a skincare brand for men that only takes 30 seconds to use. Appealing to a Specific Set of Values and Behaviors It is essential to have a specific set of values and behaviors that you appeal to when developing your brand. Scare is centered around the idea of efficiency and saving time. Most men don’t want to spend 30 minutes in the bathroom, while some women actively enjoy the experience. Scare’s 30-second skincare routine appeals to men who want an easy and efficient solution to their skincare needs. Fast Wins Every product that you develop should give your customers a fast win. Scare’s products are designed to give customers a positive experience in the first minute of use. This is important because people are more likely to continue using a product if they see results quickly. A gym membership, for example, can be challenging to stick to because people don’t see results immediately. Scare’s products give customers a fast win, which keeps them coming back. Value Equation The value equation is a critical component of product development. The value equation is the dream outcome multiplied by the perceived likelihood of achievement divided by the time delay and effort and sacrifice. Scare’s products deliver a fast win, which increases the perceived likelihood of achievement. The 30-second skincare routine is also easy to use, reducing effort and sacrifice. Credibility of Your Promise It is essential to establish credibility with your customers.

As an e-commerce brand owner, you know that product development is crucial to the success of your business. However, developing a new product from scratch can be a daunting task. In this article, we will discuss some product development hacks that can help you scale your e-commerce brand with minimal capital. Timestamps 0:00:00 | "Developing a Skin Care Brand: A Step-by-Step Guide" 0:02:51 | Exploring Options for Developing a Skincare Product 0:04:16 | Exploring the Radical Path of Formulating Skincare Products at Home 0:08:13 | Exploring Radical Business Practices in the Skin Care Industry 0:13:08 | "Exploring the Benefits of Building a Brand vs. Private Labeling on Amazon" 0:14:15 | Exploring the Benefits of Having a Complimentary Team for Product Development 0:15:46 | Heading: Understanding the Basics of Website Design and Influencer Marketing for Entrepreneurs 0:17:21 | Conversation on Understanding Products and Hiring the Right People 0:19:04 | "Understanding the Necessity of Outsourcing and In-House Specialists for Business Success" 0:21:09 | Conversation Summary: Balancing CEO and COO Roles in a Small Business 0:26:28 | Conversation on Setting Clear Expectations for Employees and Establishing Long-Term Relationships 0:28:39 | Conversation on Product Development: Process, Results, and Time Management 0:30:12 | Exploring Strategies for Faster, Better, and Cheaper Product Development 0:31:36 | "Exploring the Benefits of Researching Competitors' Products and Services" 0:33:22 | Exploring the Mindset of Product Analysis and Customer Experience 0:36:13 | Exploring the Benefits of Meticulous Research: A Conversation with [Name] 0:37:50 | "The Benefits of Thorough Product Testing: A Conversation with [Name]" 0:39:25 | Interview with Jake from Crete Brand: A Passionate Entrepreneur's Journey to Success 0:41:26 | Conversation on Crete Club and Business Advice 0:42:15 | Interview with Jake Rosenberg of Crete Club: Achieving Success Through Hard Work and Thoroughness Finding Your Niche/Brand The first step in product development is finding your niche/brand. Your brand should be something that resonates with you personally and solves a problem. Jake, the founder of Scare, had a mark on his nose from a skiing accident and was using whatever shampoo smelled nice. He realized that there was a gap in the market for men’s skincare products that were easy to use and efficient. This led to the creation of Scare, a skincare brand for men that only takes 30 seconds to use. Appealing to a Specific Set of Values and Behaviors It is essential to have a specific set of values and behaviors that you appeal to when developing your brand. Scare is centered around the idea of efficiency and saving time. Most men don’t want to spend 30 minutes in the bathroom, while some women actively enjoy the experience. Scare’s 30-second skincare routine appeals to men who want an easy and efficient solution to their skincare needs. Fast Wins Every product that you develop should give your customers a fast win. Scare’s products are designed to give customers a positive experience in the first minute of use. This is important because people are more likely to continue using a product if they see results quickly. A gym membership, for example, can be challenging to stick to because people don’t see results immediately. Scare’s products give customers a fast win, which keeps them coming back. Value Equation The value equation is a critical component of product development. The value equation is the dream outcome multiplied by the perceived likelihood of achievement divided by the time delay and effort and sacrifice. Scare’s products deliver a fast win, which increases the perceived likelihood of achievement. The 30-second skincare routine is also easy to use, reducing effort and sacrifice. Credibility of Your Promise It is essential to establish credibility with your customers.

Creating your own product is a key to e-commerce business success. But it can be a long and complex process. In this multi-part episode Michael shares a 6-step process for creating your first unique product.   What you’ll learn The 6 steps to creating a custom product

Creating your own product is a key to e-commerce business success. But it can be a long and complex process. In this multi-part episode Michael shares a 6-step process for creating your first unique product.   What you’ll learn The 6 steps to creating a custom product

Eugene Terk is the vice president of business development at AlignToday, a business management software that focuses on detailed daily projects workload and helps manage higher-level strategic goals of your company. Eugene will be teaching us how to scale up business through strategy and execution based on his knowledge and experience. You’ll Learn About: The methodology of AlignToday The highlights of the Scaling Up Structure The importance of knowing your foundational principles The foundation core of the Rockefeller habits How to move from strategy to implementation Specific action steps to achieve goals How AlignToday organize their meetings The importance of tracking your metrics   Related topics about Scaling Up a Business: Scaling an Amazon Business to 8 Figures with Fernando Cruz of Marketplace Ops Scaling up – Private Label Strategy (Step 9 of 10) Scaling a business on Amazon with Ashley Pearce Part 2 Scaling your Business Accounting with Penny Lowe Part 2 Grow Amazon Business with Jenna Lieber   Resources: amazingfba.com/align Aligntoday.com   Watch Scaling Up Principles Through Strategy and Execution [video_page_section type="youtube" position="bottom" image="" btn="light" heading="" subheading="" cta="" video_width="1080" hide_related="false" hide_logo="false" hide_controls="false" hide_title="false" hide_fullscreen="false"]https://www.youtube.com/watch?v=J4TQ1upaeG8&feature=youtu.be[/video_page_section]

Eugene Terk is the vice president of business development at AlignToday, a business management software that focuses on detailed daily projects workload and helps manage higher-level strategic goals of your company. Eugene will be teaching us how to scale up business through strategy and execution based on his knowledge and experience. You’ll Learn About: The methodology of AlignToday The highlights of the Scaling Up Structure The importance of knowing your foundational principles The foundation core of the Rockefeller habits How to move from strategy to implementation Specific action steps to achieve goals How AlignToday organize their meetings The importance of tracking your metrics   Related topics about Scaling Up a Business: Scaling an Amazon Business to 8 Figures with Fernando Cruz of Marketplace Ops Scaling up – Private Label Strategy (Step 9 of 10) Scaling a business on Amazon with Ashley Pearce Part 2 Scaling your Business Accounting with Penny Lowe Part 2 Grow Amazon Business with Jenna Lieber   Resources: amazingfba.com/align Aligntoday.com   Watch Scaling Up Principles Through Strategy and Execution

Running an agency can be an interesting adventure! It’s how you navigate the highs and the lows that can help you build a long-lasting business. John Cavendish an Amazon seller with a 7 figure FBA business and co-founder of SellerCandy with his business partner Brian Patterson will show us the best way to run an agency. You’ll learn about:  How John became very good at selling $100k a month The best practices of Sales The importance of the Sales Process The significance of having a Sales system John’s process in the Sales system Next Steps: To work with John just go to sellercandy.com or email [email protected] Mention “Amazing FBA” - pro package $100 discount amazingfba.com/sellercandy   Other interviews with John: Amazon Account Management Coronavirus for Amazon Sellers Translate Your Amazon Listing How to Access Amazon Europe The SellerCandy Services   Resources Mentioned: www.massconversionmarketing.com  sellercandy.com Watch Running an Agency with John Cavendish of SellerCandy [video_page_section type="youtube" position="bottom" image="" btn="light" heading="" subheading="" cta="" video_width="1080" hide_related="false" hide_logo="false" hide_controls="false" hide_title="false" hide_fullscreen="false"]https://www.youtube.com/watch?v=vgfQlPzS6HI&feature=youtu.be[/video_page_section]

Running an agency can be an interesting adventure! It’s how you navigate the highs and the lows that can help you build a long-lasting business. John Cavendish an Amazon seller with a 7 figure FBA business and co-founder of SellerCandy with his business partner Brian Patterson will show us the best way to run an agency. You’ll learn about:  How John became very good at selling $100k a month The best practices of Sales The importance of the Sales Process The significance of having a Sales system John’s process in the Sales system Next Steps: To work with John just go to sellercandy.com or email [email protected] Mention “Amazing FBA” - pro package $100 discount amazingfba.com/sellercandy   Other interviews with John: Amazon Account Management Coronavirus for Amazon Sellers Translate Your Amazon Listing How to Access Amazon Europe The SellerCandy Services   Resources Mentioned: www.massconversionmarketing.com  sellercandy.com Watch Running an Agency with John Cavendish of SellerCandy

This is part 3 of the interview with Joshua Price of www.SuspensionExperts.com regarding Amazon account suspension and how to prevent that happening in the first place. In part 2 of this interview, Joshua covered some of the performance violation details, and now he’s explaining policy violations that lead to a suspended Amazon account. The Risks of Mistakes leading to Policy Violation Amazon has over 100 pages of different policies, rules, and regulations that you have to follow. That’s a lot of different areas and you can make lots of mistakes. Nobody can remember all of those things and even small little things can exaggerate out to bigger problems quite easily. Most larger sellers will have more products and more orders. The more things that are happening, the more chance there is for errors to occur. This is especially true if you start bringing in staff and other people into your organization because it increases the risk of someone making a mistake that leads to a suspended Amazon account. We might not be aware of the requirement to have white backgrounds on images, for example. It only takes one member of staff uploading the wrong image or an image incorrectly and you could be suspended for that reason. Another example is to do with product variations, which has often been a system that has been abused. For people who use it, it’s quite complicated and for an account with 1000 linked listings, it’s almost impossible for a seller to keep track and make sure that products are a true variation as per Amazon’s definitions. All it takes is one small issue, such as accidentally linking products that are not variations of each other, for the account to be suspended. The more volume, the more products, the more staff involved with your account, the more room there is for issues and mistakes to shut down accounts. So whilst in some online worlds expanding fast and cleaning up the details later can be a viable approach, when interacting with Amazon systems you must have strong internal business systems and be very careful who you let loose on your Amazon account. Intellectual Property Rights and Complaints A common policy violation is intellectual property rights and complaints. The topic is governed by the laws of the country that you’re selling in, so Amazon tries to be as general and vague as possible. Essentially, this is when you’re selling Brand A and buying it from your supplier. If the manufacturer of Brand A doesn’t really like what you’re doing, they tell Amazon and say there is a problem. Now, because it’s a legal issue about whether you can sell the product—for example, whether you’re infringing on a trademark, design rights, copyright, etc.—you now have a suspended Amazon account until you have sorted out the issue. Amazon doesn’t want to be involved so they back away until you fix the problem. It’s a fine system; it means Amazon won’t get sued and you have the opportunity to resolve it without Amazon giving you too bad of a penalty. The problem is that Amazon doesn’t vet any complaints. Which means that anyone can make a complaint and you still have to take it seriously because you get suspended for it. The abuse of this infringement system at the moment is causing havoc for sellers because people who are competing with you are making these complaints so that you get kicked off Amazon. Responding to Intellectual Property Rights Suspensions The first step is to work out if it’s genuine or not. The email address the complaint came from is always a good indicator of that. If it’s from a legitimate company the email address will include the domain name of the business. Obviously then it’s something you do need to take seriously. Large companies will also have lawyers first to represent them in these issues. You also need to consult a lawyer if it gets serious. Ideally, you don’t want to need to contact a lawyer or even have this issue, but it does become a legal issue and not an Amazon issue if t...

Welcome back to Part 2 of this interview with Joshua Price of SuspensionExperts.com to talk about how to write your Amazon appeal letter. Getting your Amazon account suspended is the elephant in the room that most people either ignore or run scared from. But the truth is, of course, like any good business you have to look at the reality and deal with it. The best way to do that is to work with an expert to help write your Amazon appeal letter. The Size of Your Business Lends Itself to Different Problems There are various different grounds for suspension, which Joshua covers in Part 1 of this interview. The two broad areas to cause your account to get suspended are performance and policy. The performance side is about customer-facing operations, which Amazon monitors with customer metrics and data. The policy side is about Amazon’s rules and regulations, and keeping to them. Joshua deals mainly with inauthentic suspensions and intellectual property rights and complaints. Those are the most common for larger sellers and they are policy issues. For small sellers, it’s always going to be your Order Defect Rate (ODR) because you just can’t avoid those suspensions if you’re doing lower volumes of orders. Language Leaves Clues Amazon will tell you the reason for the suspension which will help you write your Amazon appeal letter. They may not be entirely clear but they do tell you and it’s in the first line of the notification. It will say something like “we’ve removed your Amazon selling privileges because of…” and for Order Defect Rate it will say “…because your order defect rate is above the 1% target.” For most performance suspensions, it’s quite plain language in the notification. Amazon will use the terminology that will be reflected in your account health dashboard. E.g. late dispatch, cancellation rate etc. For most sellers, you’ll be familiar with these if you’re familiar with the account health side of Seller Central. In that regard, it’s easy to work out why you have been suspended, and you can log into your account and see. On the policy side, they tend to use technical language and terminology, which won’t explain for most people what’s actually happened. For example, inauthentic complaints, intellectual property rights, owner complaint and a myriad of other more small and complicated policy issues as well. They’ll often use the language in the policies which is very legal and complicated language. Order Defect Rates The first step for any seller is to make sure you’re familiar with the numbers and targets that Amazon is tracking in the Account Health part of Seller Central. You must do your research and know your exact numbers. The Order Defect Rate (ODR) is the amount of negative and neutral feedback you get, which is the number of people that leave 1, 2 and 3-star reviews about your service. It’s not about the product, it’s about you as a seller. Then Amazon adds the number of A to Z claims in, which is Amazon’s guarantee program for dissatisfied customers. They also add chargeback claims, which is chargebacks from credit card companies, although that’s fairly uncommon. Amazon adds all those up and divides it by the number of orders you have taken in a 30 and 90 day period, which gives them the ODR percentage. For both 30 and 90 day periods, the target is to be under the 1% order defect rate. Often, January and February are key times for suspension due to order defect rates. This is due to the large influx of orders over Christmas and the higher number of complaints over that period. Diving Deeper into the Cause of the Problem Once you understand the pieces of data that Amazon is using to calculate it, we need to look at why those customers have had those complaints. So this means going to the negative feedback section of Seller Central, reading the 1, 2 and 3-star reviews and understanding the common complaints. Usually, there will be a theme because they customers will explain tha...