Book Marketing Tips and Author Success Podcast

In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thrive.

Join us as we explore why understanding the ins and outs of the industry can not only save you money but also significantly impact your success as a writer. From the ever-evolving landscape of Amazon to emerging trends shaping the publishing world, we break down the importance of staying informed.

We offer practical tips and strategies for self-education, making it easier than ever to navigate this complex ecosystem. Whether you're a seasoned author or just starting out, this episode will equip you with the knowledge and tools you need to stay ahead of the curve and maximize your potential in the competitive world of publishing.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Whether you're a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics, and learning how to safeguard your literary creations from potential exploitation. Don't let the allure of TV and movie deals become a pitfall – empower yourself with the knowledge to navigate these waters wisely.

FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We're delving into the recent changes that Amazon has implemented for international book buyers.

The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of the reins? We have our theories, so tune in!

FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding.

Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode is essential.

FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive.

We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ad dashboard at all!

FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers.

- Discover what that make a book title memorable, intriguing, and reflective of its essence.
- Explore the subtle art of crafting subtitles that add depth, intrigue, and additional layers to your book's narrative.
- Learn how to tap into your creativity to generate title and subtitle ideas that resonate with your target audience.

Whether you're releasing your debut title or you're a veteran author looking for stronger sales numbers, this episode will guide you through the creative process of creating titles and subtitles that create a strong first impression.

FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Your book is priced well and the cover is great – so why isn’t it flying off the shelves?

In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their relatively modest price tag, aren't impulse buys.

Discover why books aren't just commodities but investments of time, a priceless currency in our fast-paced lives.

Plus we provide some tips on how to hone in on your audience and position your book for maximum impact.

FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Drumroll, please!

Tune in for a big announcement about Penny's latest book that just hit Amazon!

This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so keep an eye out on all Penny's social media channels to win special swag and great bonuses!

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FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

This is our second most downloaded episode of all time!

Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good enough" because you just want to move on to the next thing. But good enough and assuming you've created the field of dreams can be a dangerous mindset to get into.

Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it" and it's a real problem. Having Facebook followers isn't marketing, and they're not sales. Your alumni newsletter isn't marketing, and it's not sales. See the trend here? Marketing is a lot more than simply tapping into low hanging fruit. And nothing is good enough if you haven't done everything. If you haven't used a good editor, it's not good enough. If you haven't hired a good book cover designer, it's not good enough. See the other trend here?

Listen to our discussion about this to figure out the best ways to avoid these pitfalls and why our honesty is really going to set you and your book up for the best chances at success!

FREE BONUS

If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

This is our most downloaded episode of all time!

Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that require a lot more hands on work.

But does display advertising stack up in terms of getting the best return for your investment? Check out our thoughts!

Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast