Content Conversations

In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content.

• Why jargon can put potential customers off
• The importance of asking questions
• Who creates technical content well.

Listen now!

Welcome to season 3 episode 5 of the Content Conversations podcast.

In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative.

During their chat, they delve into how writing for social media differs from other types of writing, and why creating content for your personal social media channels is so different to writing for business.

They also explore why having a strategy is vital to creating content –and why unpopular opinions could be the key to driving greater engagement.

Listen now to find out more.

In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing.

During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect.

Connect with James Gill on LinkedIn.

www.methodmarketing.org

In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news.

They cover:

• What is the news?
• What journalists are looking for
• Common mistakes when pitching stories
• The importance of human connection
• And more!

Unfortunately, due to a technical glitch, the recording does cut out at the end (despite having three separate devices set up to record the audio), so we'll record a replacement episode soon.

Enjoy!

Find out more about David on LinkedIn, and the Norfolk Community Law Service on their website.

www.methodmarketing.org

In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes.

During the episode, they discuss:

• The benefits of business blogging
• The challenges of developing content ideas
• Avoiding jargon
• Getting started with blogging

Find out more at:

www.methodmarketing.org

www.catherinefrance.com

In this episode, Lucy Mowatt speaks to colleague Claire Price about the importance of accuracy in your writing.

From fact-checking to spelling, punctuation and grammar, they discuss how poor copy can affect your marketing and your brand before discussing some of the practical aspects of getting it right.

Introducing Season 3 of the Content Conversations podcast.

Be sure to subscribe on your favourite platform!

In this episode, Lucy Mowatt speaks to email marketing specialist Kelly Cookson about getting started with email marketing, building lists, deliverability and reporting. If you're looking for email marketing tips, you won't want to miss it!

In this episode of the Content Conversations podcast, Lucy speaks to Michelle Gately of the Unfinished Bookshelf. They discuss:

• Finding inspiration
• Training and exercising your brain
• Overcoming writer's block
• The importance of accountability
• And more...!

We hope it gets your creative juices flowing!

Explicit rating is because there are a few expletives!

In Season 2 Episode 3, Lucy speaks to digital marketing consultant Dalia Courridge about LinkedIn marketing.

Not only do they discuss the platform's core features, but the benefits to your business, how to build engagement and why Lucy really, really dislikes the Happy Birthday feature!