Content First

I have read from an article in marketingmag.com.au that Facebook’s VP of engineering, Cory Ondrejka is in the works with Oculus Rift to bring virtual reality to a billion people. Now, let’s pause for a while there. A couple of days ago I was trying the Samsung Gear VR, and I was like a kid enjoying a new toy that Santa just dropped five months ahead of Christmas. And I have to tell you; I’m no Samsung fan but the technology embedded on that piece of gear made me experience content in a whole new way. And what happened next was a completely odd realization that I might need to shift my focus soon if not now to creating content that can be experienced in this platform. Yes I am a storyteller, and I might have some level of competence in this area but after experiencing the Oculus technology, I am just amazed at the possibilities that are endless if I am to tell a story in a virtual reality space. Content production for marketing has evolved throughout the years, and the content that was able to provide the most unique experience to the user ends up being the most consumed content. I know how human beings are capable of making a dent in the universe, and probably as I speak, a more advanced technology is being designed - one that would surpass virtual reality. But just the idea of being able to design and consume content that makes the user almost feel and be at the center of that content? That is huge. And I am seeing more storytellers and marketers getting their hands busy on VR, and already in our community here in Singapore, there is already a lot of talk out on the streets on how the real estate business can benefit from virtual reality. And I agree. Imagine having a potential client walk through a property in virtual space? That is a lot better than looking at static images, even videos. So where does this place us marketers? I guess it would be a big challenge but a very fruitful one to those who will be brave enough to start designing content for this platform. Are you up for the shift? Will you be keen to experience content in virtual reality?     Subscribe to our blog!  |

WHAT IS THE REAL VALUE OF HAVING A CONTENT STRATEGY?   The current landscape of digital marketing and selling is that it is loud and huge, and everyone wants to be heard. In this short podcast, I gave insight into how advertising works but it's not enough, and if you are aiming for a particular goal, then you should go beyond advertising. Learn why selling has to be on the last part of your strategy and why your customer should be at the center of all your marketing efforts. Subscribe to our blog for more insights on content-centric approach. www.framethreesixteen.com

  Brands need to remember that even before they find you or approach you for your services or for your product, they have already done their research. So why spend time “informing” them. Any information pertaining to your product would not change whatever they have perceived of your company. And the fact that they approached you means they are already interested with you. So why not start to add value to them? Subscribe to our blog!