Create Smarter

'Tis the season for a flood of end of year content on your socials and emails. So how do you cut through the noise? And why do some things work better than others, like Spotify Wrapped? Join Marisa, Phil & Kyle on the Create Smarter podcast for an episode all about end of year content creation and marketing trends.

All hands meetings are a great way to get the entire company together, keep your employees updated or fill them in and show them that you respect them with an engaging meeting. Kyle brings in the founders of 5 Tool, Tyler and Phil, to discuss the importance of adding production value to your all hands meeting as well as other do’s and don’ts while organizing one.

Haven’t heard enough about AI on the internet? Well don’t worry because Tyler, Connor and Jake discuss the ever evolving world of AI and how it affects Video Production as a whole. What are some of the current uses of AI within video production and what should we expect in the years to follow but most importantly, will they all have jobs in the future?? Tune into this episode of the Create Smarter podcast and check out 5ToolProductions.com for more info!

This time on the Create Smarter Podcast, Bop or Flop is back with a festive and spooky twist! Join Brooklyn, Marisa and Kyle as they explore the do's and don'ts of holiday based marketing. Marisa even gets the chance to be a test subject in a hands on example of Halloween themed marketing!

Jake joins the create smarter podcast for his first episode where the boys talk about the power of cinematic recaps! It's not just a simple behind the scenes, it is an opportunity to bring the viewer behind the curtain and see never before seen shots and angles of your production. Captivate your audience in a cinematic way to increase interest in your production or event and make it live on!

Thinking about hosting an event? Want to give your attendees more than just the basic keynote experience? Why not try breakout rooms! Listen to Tyler and Kyle as they discuss the pros of breakout rooms and how to give your attendees the bang for their buck. Whether you are an event organizer, sponsor or attendee, breakout rooms have something to offer to everyone that will add a little more excitement to your event. Check out 5ToolProductions.com for more info!

It's the that time of year again - time to talk Giving Tuesday! Whether you're putting on a live show, hosting a media day, or telling stories of impact, there are plenty of ways to create content that will highlight what is happening at your institution. Phil is joined by Connor and Marisa to talk about what we've seen work after working on a variety of different Giving Day campaigns.

When your event comes to an end, you don't want it to stop there! So much work goes into planning your event content, so why not make it live on? Tyler & Phil talk you through how to capture and use your event content beyond the day of the event in this episode of the Create Smarter podcast.

In this episode of the Create Smarter podcast, Tyler sat down with our guest Bill Sell from Advisor Communications to talk about how to go beyond the stage and take your event to the next level!

It's everyone's favorite time of year, time to start planning for Giving Day! But where to start? Phil & Tyler sat down with Julia Motl Lowe of Tufts University for this episode of the Create Smarter Podcast to talk about how to build a successful strategy for your day of giving.