Creative Agency Account Manager Podcast

Welcome to Episode 84. If you're interested in the fast-changing world of generative AI, and how clients and agencies are using it, then you will love this conversation. Roy Murphy is the founder of Synthetic, an agency specialising in emerging technologies. Roy shares with me: - the main pain points that generative AI is solving for clients, and how he's currently advising his clients. - what you need to know right now as an agency account manager about the AI industry - how he thinks the AI landscape will evolve in the future - and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Please do get in touch with him if you're keen to discuss any aspect of what we covered. If you'd like to talk to me about agency account management training, I've just updated my website to include three of the main courses that I run to help you retain and grow your existing client relationships. I'm also launching shortly a ‘managing difficult client conversations’ training. If you're an account manager and you'd like to be notified when this goes live, please sign up for my weekly newsletter, also via the website. https://www.accountmanagementskills.com

Welcome to Episode 83. On this episode, we're talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam. This is going to be particularly interesting for you if you're working in an agency with a hybrid account management role, you're doing both sides of the role currently, you might also be an agency owner who's looking at splitting the roles out and not really sure exactly how each function is going to work together. Kate and Kio from Hallam are brilliant at breaking down what they do. We talk about: - how the roles and the skill sets are different - how they work together on projects and retainers - how they manage the client relationship - what friction points can occur and how they overcome them - their advice for agencies thinking of moving to an AM/PM model. As Kio says, the pure account management role is very much about understanding the client's business and market, looking proactively at how the agency can bring more value and having those client improvement conversations. And if that's something that you'd like to improve your skills in, you can go to my website, https://www.accountmanagementskills.com and book a quick call with me to see if training might be the right fit for you are a member of your team.

Welcome to Episode 82. Emerging technologies like AI are taking the world by storm at the moment with the likes of Microsoft's Chat GPT, for example, and today's guest, Soumya Mohan, is the Co-founder of Poised, an AI-driven app that I've been using for a couple of months now. I believe it's pretty game changing for account managers to help them communicate on a much more deeper level with their clients. I invited Soumya to talk to me about it and share the features and benefits so you can decide for yourself. When using video conferencing tools like Teams, Zoom and Google Hangouts, it really is a very discreet and helpful way to improve your communication skills, and it will enable you to connect with your clients on a much deeper level. If you're in an agency account manager or director role, and you'd like to enhance your client growth skills, check out my Account Accelerator training programme. It's specifically designed to help you in your agency role and will give you a more systematic approach to client retention and growth. You can find all the details on my website: https://www.accountmanagementskills./training. You can also schedule a short call with me if you'd like to chat about whether this is a good fit for you.

Welcome to Episode 81. This episode is for you if you're looking for inspiration on how to enhance your clients' experience and lead them into the future. Katherine Strachan is the founder of CopyHouse, an award winning B2B content marketing agency for fast growing FinTech and Tech brands. In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. Her client base includes some of the biggest names in Tech and FinTech. She shares with me: - how she built the agency so fast - what she thinks it takes if you want to do the same - what's happening right now in the tech space and how she's supporting her tech clients - why she's building a client advocacy programme - how she's leading her clients into the future through education, and lots, lots more.

Welcome to Episode 80. My guest is Mark Sainthill, an agency M&A expert. If you're an agency owner, you're thinking about selling either now or at some point in the future, Mark talked about the main things you need to consider if you want to sell and why market conditions and timing are really key. He also talked about what's most attractive to a potential buyer, and the actual process of selling. We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. If you want to know what your agency could be worth, or if now could be a good time to sell, contact Mark on LinkedIn: https://www.linkedin.com/in/mark-sainthill/ or perhaps get in touch with one of the team at Cactus: https://www.cact.us If you have an account manager in your team, or perhaps you are an account manager and you're looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. You can read more here: https://www.accountmanagementskills.com/training

Welcome to Episode 79. We're talking about personal branding, what it is, what it's not, and why my guest thinks many people are approaching it in the wrong way. Who better to talk about this topic than the founder of personal branding agency Great Influence, Ash Jones. Ash is the person who started working with Steven Bartlett on his personal brand when he founded his social media agency, Social Chain. Steven has gone on to become one of the most influential voices in entrepreneurship. If this makes you think about your own personal brand, whether you're an agency owner, or agency account manager, and if you are an agency account manager and you've never received any formal training in account management, you might like to read more about my Account Accelerator training on my website: https://www.accountmanagementskills.com/training.

Welcome to Episode 78. Today's episode is for you if you're an agency owner, busy running an agency, but also facing challenge or adversity in your private life. Rebecca McIntyre-Smith is director of digital agency Primate, and founder of the Lemur Foundation. She has a remarkably touching story of tragedy, adversity and resilience. She also shares her practical tips for other agency owners. If you'd like to be a guest on Rebecca's own podcast to tell your story, then you can contact her on LinkedIn at https://www.linkedin.com/in/rebeccamcintyresmith/ https://www.lemurfoundation.org/about And if you're listening to this at the beginning of 2023, and you want this year to be the year that you not only retain your agency accounts, but you grow your accounts, you can also connect with me on LinkedIn and let's talk about training for either you in your account management role, or a member of your team. You can also visit my website: https://www.accountmanagementskills.com/training

Welcome to Episode 77. On this episode, I chat to Dan Archer, a marketing expert for agencies. This episode is packed full of practical tips to help you with your own agency's marketing. Dan shares with me: - the biggest challenges facing agencies when it comes to marketing their services - practical and actionable advice for how to approach it - what the most successful agencies right now are doing to market themselves - and why you don't necessarily have to be the agency personality on LinkedIn. If you're not already a member of the free Agencynomics community, then go to https://agencynomics.com. See all the benefits of joining, it's absolutely free and for the value that you receive, you will not be disappointed. Growing your existing accounts is one of the most overlooked sources of new revenue. If your account managers are proactively looking for ways to help your clients reach their goals, you will grow your revenue too. So if you have one or more account managers in your team and you want to make sure that they have the skills to retain and grow their accounts, then make sure you're setting them up for success by investing in formal training. You'll find more details about my training programmes on my website https://www.account management skills.com/training. You can also book a quick call with me to talk about your specific needs.

Welcome to Episode 76. This is part two of a two part episode about raising your account management game. If you haven't listened to part one, I'd recommend you go back and give it a listen, it's episode 74. This two part series is relevant for you if you're in a more senior account manager role, and you want to either be promoted to account director, and you need to know what you need to do to get there, and you don't understand what tasks you need to do, how you need to be behaving differently to get that promotion. You might be sitting there frustrated that you aren't being recognised by your agency. So you want to raise your profile, or you're not really sure what you can do to be more effective in your account management role. I hope you enjoy this episode. If you'd like to raise your account management game, increase your confidence with your clients, add more value to your clients and be seen more as that trusted advisor that an reactive order taker, check out the details of my Account Accelerator programme. From January 2023, we not only have a nine week programme, where I work with you to help you not only with the core training principles, but also to implement what you've learned, we also have a taster version, which is a one week format. You work with me for 3 x 90 minute sessions over one week and you also get access to my online programme. Once you've been through that programme, you can join me in my Account Academy where you can connect with other people, and you have ongoing support with me. If any of this sounds interesting for either you or a member of your team, then go over to my website www.accountmanagementskills.com/training.

Welcome to Episode 75 with my guest Beth Sharma, Client Services Director at Hallam.  This episode is for you if you're interested in any of the following three areas: You'd like to know what the Client Services Director does in an award-winning digital marketing agency. You'd like some tips on how to get more client recommendations. What it means for the client services team if you work for a B Corp agency. After listening, check out Hallam's impressive profile on The Drum Recommends: https://www.recommendedagencies.com/hallam/ Given the current unstable economic climate, client retention for agencies is a real top priority right now. If you'd like some training for you or a member of your client-facing team in how to manage your client relationships, so you'll be seen more as a proficient proactive advisor, rather than a reactive audit taker, check out the details of my Account Accelerator programme (www.accountmanagementskills.com/training). You can book a quick call with me to see if it's the right fit.