Creatively Cultured

I am excited to welcome William Toms, the co-founder and Chief Creative Officer over at REC Philly. After raising 3 million dollars to scale his business, he joins us to walk us through the ins and outs of financial lows and highs.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ashley-aminah/support

I look at creative portfolios ALL day. I probably review 20 a day at minimum. In this episode I'll walk you through 5 things that every portfolio needs. Your portfolio is meant to answer your seekers questions before they get in contact with you, here is how. 

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Today's episode we talk about the best ways to approach titling yourself on social media, blogs, portfolios etc. As a creative, we all like to have fun in this area but we must prioritize making it easy for others to find us. On the reverse, If you are looking to join an agency/company, I also shared 5 terms that should be in your resume.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ashley-aminah/support

hey hey hey... it's been a long while. This episode is all about getting you guys up to date so we can get back to the regularly scheduled program. so many new things - everything is working together.

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In the midst of the chaos we seem to face almost weekly now, it's natural that brands and/your brand take a stance. The question is HOW. 

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I am so excited to walk you through the one thing that has gotten me where I am today, the sponge mentality! I have never been a huge fan of traditional education, but I've always been big on not having to learn a lesson twice or not having to be the person to experience consequences to learn from them. Lets jump in!

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Filters belong on images and videos, never on you. 

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"Run a business you can advertise being you"

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Finally got my good friend Favour (aka Flaev Beatz) on here! Favour Obasi-ike is a musician and CEO and Founder of Work & PLAY Entertainment, a digital media company focused on achieving real results that establish brands in the area of digital content marketing and local SEO treatment, across the entertainment scope. Favour and I explore what analytics is all about... for beginners. The topic is a bit overwhelming but it holds to almost ALL the answers you may have about your customers/+ audience. Yes, content is king - but because of data.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ashley-aminah/support

It's almost exactly one month till Valentine's Day. If you are one of those people who don’t like the day because it’s a commercial holiday, you have two options:

a. Find an industry that does not involve people (very hard, I know)

b. Embrace the fact that you are in the business and world of buying and selling

• You’ve probably already embraced that fact if you are listening to this episode. Okay, so the day of love and appreciation is here. But let’s be real, that’s not all that it’s about. It’s about showing the people you love that they are loved and appreciated. Which then means a lot of purchasing will be happening around this time.
  
• Keep in mind if your service or product is not a typical purchase one would make to show love and appreciation, you may be mistaken. It’s never really about what you are selling, it’s about why you are selling it. And marketing is all about relating to the different reasons why someone purchases what they purchase.
  
• Let's jump into these tips:
  

1. If you have packaged products, load up on sample sizes. They serve for great gift additions. (I would also focus on new, best selling or underdog products)
   
2. If you have a blog or are an influencer, pitch brands on a slot in your valentine's day gift guide.
   
3. Create a new service/product or create a new package of old products inspired by love and appreciation. (this could be packaging, flavor, scents etc.)
   
4. Do a giveaway! The people are here to feel loved, so make someone feel the love. Granted you aren’t promoting any specific product, but you will get some awareness which will more than likely lead to some sales.
   
5. Charity work. Similar to a giveaway but this is more of a feel good awareness. If your brand promise aligns strongly with helping others, this could be great for you. You could even get your customers to join you by donating. This gets some relationship building going for you guys.
   

I hope you guys have some ideas coming in! It’s an all new year, with an all new gameplan.

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