Creator Lab - interviews with entrepreneurs and startup founders

Subscribe & watch on YouTube:
https://youtu.be/8HlTDcNCDxI

Timestamps:

• (00:00:00) - Intro
• (00:00:26) - Start of Interview
• (00:01:42) - Starting HVMN (Health Via Modern Nutrition)
• (00:07:48) - Scale Of Business & Google Background
• (00:13:02) - Ketosis & Keto
• (00:18:23) - How The Brain Uses Energy
• (00:21:39) - Exogenous Ketones
• (00:35:31) - Athletes Using Exogenous Ketones
• (00:38:55) - Sponsor: Justworks
• (00:40:01) - Continuation Of Interview
• (00:45:04) - Ketones Your Body Produces vs Exogenous Ketones
• (00:47:00) - Contract With Army
• (00:48:59) - Glucose Levels & Clearing Out Carbs You Eat
• (00:58:57) - 7-Day Fast
• (01:02:35) - Autophagy & Fasting
• (01:09:52) - Stem Cell Preservation
• (01:14:51) - Micro-Dosing

Links Mentioned:

https://twitter.com/bdm_runner

Thank You To Our Sponsor:

• Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:
https://youtu.be/EtsZ36eaBPc

Timestamps:

• (00:00:00) - Intro
• (00:00:37) - Start Of Interview
• (00:01:30) - Annie Duke's Background In Poker
• (00:03:49) - Growing Up
• (00:06:11) - How Games Help Your Life
• (00:09:53) - What Makes A Great Poker Player
• (00:17:52) - Annie Duke's Role At First Round Capital
• (00:22:56) - Knowing When To Quit
• (00:38:39) - Müller-Lyer Illusion
• (00:49:51) - Sponsor: Linkedin Jobs
• (00:50:54) - Sponsor: Justworks
• (00:52:10) - Continuation Of Interview
• (00:58:17) - Challenges With How We Think
• (01:02:23) - Problem With Quitting
• (01:11:00) - Example: Stewart Butterfield, Founder of Slack
• (01:22:22) - Grit vs Quitting
• (01:28:56) - "Quitting On Time Feels Like It's Too Early"
• (01:30:11) - Monkeys vs. Pedestal Framework
• (01:39:42) - The Great Resignation

Links Mentioned:

Annie Duke's New Book, QUIT:
https://amzn.to/3RQsTwH

Thinking In Bets:
https://amzn.to/3eqOcHf

Thank you to our sponsors:

• Linkedin Jobs - helps you find the candidates you want to talk to faster. Post a job for free on linkedin.com/creator
  
• Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:
https://youtu.be/hXHZLKFpTu8

Timestamps:

• (00:00:00) - Intro
• (00:00:27) - Sponsor Break: Sendinblue
• (00:01:17) - Who Is Elijah?
• (00:07:10) - Sound System Culture
• (00:09:13) - What's A Reload?
• (00:12:26) - Origins of UK Grime
• (00:16:30) - Controversy of Form 696
• (00:27:21) - Pirate Radio
• (00:31:45) - How Musicians Make Money
• (00:36:07) - How Much You Get Paid Per Stream
• (00:38:05) - Industry Standards In Music
• (00:44:15) - Communities, Artists & Gatekeepers
• (00:51:49) - Balancing Old & New
• (00:57:43) - Sponsor Break: Bambee
• (01:07:46) - Web 3 + Music
• (01:14:05) - The Yellow Squares Project
• (01:19:07) - Choosing A Social Media Platform
• (01:21:06) - The Disadvantage Of Having A Degree
• (01:25:19) - The Yellow Squares Live Event
• (01:31:50) - The Doomscroll Formula
• (01:39:36) - Rinse FM & Y Combinator
• (01:42:22) - Skepta
• (01:43:57) - Why Michaela Cole Rejected £1M Netflix Deal
• (01:46:09) - The Life & Passing Of Jamal Edwards

Link Mentioned

• https://www.instagram.com/eli1ah/

• Infrastructural challenges thread:

  https://twitter.com/eli1ah/status/1571087605382647809?s=20&t=19lL7kSGUKZ0H3EBFLHtVw

Thank you to our sponsors:

• Sendinblue - an all-in-one marketing, automation, and email platform empowering small businesses to build stronger customer relationships. Visit sendinblue.com/creator
• Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

Watch on YouTube:
https://youtu.be/dytmn7fcBxo

Timestamps:

• (00:00:00) - Intro  
• (00:02:34) - How The Phan Family Got To Canada    
• (00:07:34) - Trung's Exposure To Writing   
• (00:11:28) - Twitter: The Good & Bad
• (00:14:29) - South East Asia To America      
• (00:24:42) - Anxiety & Writing Publically    
• (00:27:12) - Growing A Podcast    
• (00:32:04) - Sponsor: Linkedin Jobs 
• (00:33:04) - Sponsor: Justworks
• (00:34:20) - Cringe Test    
• (00:39:45) - Vanity Metrics & Distraction of Follower Count
• (00:45:52) - Film Script To TV Show    
• (00:52:04) - Why Trung Started On Twitter
• (00:58:10) - Where To Start
• (00:04:53) - Topic Ideas: Breadth vs. Depth

Subscribe & watch on YouTube:
https://youtu.be/dytmn7fcBxo

Links Mentioned:

• Trung's newsletter: https://trungphan.substack.com/
• Trung's Twitter: https://twitter.com/trungtphan
• Not Investment Advice Podcast: https://linktr.ee/notinvestmentadvice

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

JustWorks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”.

Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil.

Watch on YouTube:
https://youtu.be/IwO12HgtWqw

Timestamps

• (00:00:00) - Intro    
• (00:00:31) - Sponsor: Justworks    
• (00:03:21) - Sidewalk Labs    
• (00:11:40) - Director Of Special Projects at Google    
• (00:15:23) - What Is Forward    
• (00:18:43) - What Is Wrong With The US Health Care System    
• (00:22:15) - Life Expectancy In The Bronze Age    
• (00:24:11) - Sponsor: Bambee
• (00:25:21) - Sponsor: Linkedin Jobs    
• (00:26:24) - How US Health Care Can Be Improved
• (00:33:07) - Using Technology To Improve Health Care    
• (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before
• (00:42:45) - Prenuvo Whole Body Scan
• (00:49:28) - Best Way To Go About Health Care    
• (00:52:59) - Health Care As A Product
• (00:56:11) - Outro

Subscribe & watch on YouTube:

https://youtu.be/IwO12HgtWqw

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com

Kathryn Minshew is the Founder & CEO at The Muse

Subscribe & watch on YouTube:
https://youtu.be/ZKOgdHTnKc8

Timestamps:

• (00:00:00) - Intro
• (00:00:40) - Sponsor Break: AppSumo
• (00:01:19) - What Is The Muse
• (00:05:29) - How Big Is The Muse
• (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model
• (00:11:38) - Hiring Is The More Important Thing
• (00:16:16) - The Average Cost To Hiring People
• (00:22:27) - Kathryn’s View about Pallet's Approach
• (00:29:05) - Sponsor Break: The Economist
• (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work
• (00:39:30) - Shift Shock
• (00:43:39) - One Of The Most Important Element In Career Search
• (00:48:52) - The Value Of Transparency Between Companies And Employees

Links Mentioned

• https://www.instagram.com/kminshew/
• https://twitter.com/kmin

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab

Tiago Forte is the creator of Building a Second Brain.

Subscribe & watch on YouTube:
https://youtu.be/h04N_6tmMeg

Timestamps:

• (00:00:00) – Intro
• (00:00:40) – Sponsor Break: AppSumo  
• (00:03:23) - How Second Brain Began    
• (00:05:49) - Building a Second Brain    
• (00:13:31) - Multi-Million Dollar Live Courses.    
• (00:16:23) - What Makes People Have Sustained Behavior Change  
• (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express
• (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create
• (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs
• (00:32:02) - Think Like a Curator    
• (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085
• (00:49:33) - Designing Notes for Future Self    
• (00:53:37) – Expression is a chaotic + messy process (no checklist)
• (00:55:52) - Don’t Start from Scratch Every Time
  

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Links Mentioned:

• Tiago's book: https://amzn.to/3zUqgEy
• Blog post: https://fortelabs.co/blog/basboverview/

Sam Corcos is the co-founder & CEO of Levels Health

Subscribe & watch on YouTube:
https://youtu.be/iI331lJkPm0

Timestamps:

(00:00:00) Preview
(00:00:34) Sponsor - AppSumo
(00:01:02) Intro to Sam
(00:10:23) Problems Caused by Metabolic Dysfunction
(00:15:43) Current Stage of The Company
(00:22:49) Alternative Business Model
(00:28:47) Product Market Fit
(00:39:56) Sponsor: Linkedin Jobs
(00:42:17) 10x in Digital Content
(00:44:34) Podcasting As A Channel
(00:49:17) Partnerships
(00:52:36) Transition from CTO to CEO
(01:04:30) Time Management + Prioritization

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Colin Sapire is the founder of Beast Health & Nutribullet.

Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo

Timestamps:

• 0:00:00 - Snippet
• 0:00:39 - Sponsor: AppSumo
• 0:01:07 - Intro + Landing In The US
• 0:07:45 - Origins Of Nutribullet
• 0:11:21 - Finding A Differentiator + Landing On Pricing
• 0:13:17 - Reaching Half A Billion Dollars In Revenue
• 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
• 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
• 0:23:00 - Designing Product
• 0:26:27 - Day 1 of Designing New Product
• 0:30:20 - Creating a Prototype + 3D CAD Model
• 0:32:10 - 80/20 of launch + growth
• 0:35:42 - Customer Feedback
• 0:39:19 - Sponsor Break: Linkedin Jobs
• 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
• 0:45:07 - Craziest Informercial Day
• 0:47:24 - Scale of TV advertising + using data
• 0:51:13 - Understanding ROI of Ad Spend
• 0:53:37 - Increasing Cost of Facebook & Google Ads
• 0:59:52 - Home Shopping Channel and China’s Live Shopping App
• 1:03:27 - International Expansion
• 1:06:51 - Hiring Good People
• 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
• 1:15:14 - Staying Healthy
  

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path. 

Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales.

Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil.

In this conversation you'll learn:

– why buy vs build
– buying a company with little money down
– growth levers to ramp up a DTC ecom business
– growing through paid acquisition, influencers, whitelisting, seo + affiliates 
– creating a healthy channel mix + managing platform risk
– benefits of in-house vs 3rd party logistics

Watch + Subscribe on YouTube:
https://youtu.be/2DzHRUyI28Q

Timestamps:

• 0:00:00 - Snippet
• 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps
• 0:04:07 - Highschool dropout, business philosophy + 10 figure exit
• 0:13:04 - Finding Direction
• 0:16:01 - Finding A Buying An Existing Problem
• 0:21:35 - Pet Industry
• 0:23:15 - Finding A Good Business To Buy
• 0:29:44 - 3PL vs In-House
• 0:40:02 - Growth Levers To Look Out For When Buying
• 0:49:23 - Smart Due Diligence
• 0:52:18 - What To Look For In Google Analytics
• 0:55:37 - Amazon vs Shopify Split
• 0:58:40 - Paid Acquisition, Apple Update + Platform Risk
• 1:07:20 - Budget Allocation + Testing Channels
• 1:10:17 - Working With Affiliates
• 1:13:19 - Working With Influencers
• 1:18:23 - When You Should Work With An Agency
• 1:21:27 - Whitelisting Strategy
• 1:24:05 - Partnering With Investors + Funding An Acquisition

Ramon's original thread:
https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

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