CRM Talk
by Steve Chipman & Sam BiardoAnalysis of the latest CRM industry news. Discussions about CRM best practices and how to succeed with CRM.
Episodes
119 Sati Hillyer of OneMob
34m · PublishedSteve and Sam talk to Sati Hillyer, founder, and CEO of OneMob, about his journey from starting the AppExchange at Salesforce to developing and advancing his company's video platform for sellers over an almost ten-yearperiod.
With a OneMob microsite, sellers can provide context, content, and a clear next step for the prospect.
👉 If you are in sales, you can sign up for a Forever Free account at
https://onemob.com/pricing-benefits/
118 Always Be Video Closing
32m · PublishedSam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.
117 Ross Simmonds of Foundation Marketing
41m · PublishedSteve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.
116 Quote-to-Crypto
31m · PublishedSteve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForce. Also discussed are sales scenarios with frequent pricing changes, needed integrations, and evaluating vendors based on industry-specific requirements.
115 Your Perfect AI Self
32m · PublishedAI-generated summary
In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings.
Sam and Steve agree AI is best for outlines and some after-the-fact SEO optimization, while human-written content ranks better. They discuss various uses of AI in marketing, like generating content sections, outlines, titles/descriptions, Tweets, LinkedIn posts, images, presentations, and videos.
Key takeaways are that AI is extremely helpful for accelerating content creation and distribution but should be used carefully and edited by humans for the best results. The hosts emphasize keeping human-created, original text for critical content like blogs.
They note AI content lacks nuance and sounds formulaic if not edited. Data shows that human-optimized content ranks better in search.
Other topics include using AI for sales enablement assets, contracts, policies, CRM, training, and deflecting questions.
AI is great for outlines, titles, descriptions, and images, but human creativity is essential for resonance and ranking.
X thread prompt
"Create an X (formerly Twitter) thread from this article https://yourcompany.com/blog/postname. Ignore the information in the page's footer. Create a 5-part thread, with 3-4 lines each. Each part should lead the reader to read the next part of the thread. Do not use hashtags."
114 Is SEO Dead?
29m · PublishedSteve and Sam talk about the state of SEO in the context of CRM and leads.
113 CRM AI Use Cases
31m · PublishedSam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.
112 Dumbed Down By AI
37m · PublishedSam & Steve forget how to think on their own, Enterprise AI megatrends, using ChatGPT for CRM test cases and test data
111 Generative CRM & Marketing
34m · PublishedTech layoffs, low-code development, ChatGPT in marketing, social media marketing
110 How Low Can You Code?
30m · PublishedCRM and CRM-related news & information for April 2022.
CRM Talk has 109 episodes in total of non- explicit content. Total playtime is 57:49:09. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on May 20th, 2024 22:11.