Current Thinking

In this episode I speak to Cat Jones about launching successful products and how she took ShareRank from idea to being a flagship product at a £100M media company. If you're involved in launching, growing or evolving a B2B product, or just curious about how it all works, then this is for you. We discuss topics including: - An evidence-based way to choose between ideas and know if an idea is viable - Getting top brands as early adopters - How to figure out what your v1 product should look like and how it should evolve - Why you should define a customer persona and why it shouldn't be 'everyone' - How Cat protects her time so she can work on the most important things You can find Cat on Twitter at @catrjones.

I speak to Cat Jones about how to give killer presentations. If you want to give better presentations – big or small – then this interview is for you. Cat heads up a division at Unruly, a leading online video ad platform. She’s been featured in TIME magazine and by the BBC, and regularly speaks at international conferences. We discuss topics including: - How to overcome nerves (or at least appear confident) - What working in sales taught Cat about giving presentations - The simple steps anyone can take tomorrow to improve their presentations - How Cat likes to approach smaller meetings - The biggest mistakes people make when presenting Enjoy! You can find Cat on Twitter at: twitter.com/catrjones.

I speak to Clare Jones about causes and how you can make a difference. If you're thinking about doing more, doing it more effectively, or just curious, this interview is for you. Clare works for a London tech startup that's doing good; sits on the boards of two social enterprises; and volunteers with a charity supporting vulnerable women. Previously, she worked in impact investing and set up a charity helping young people into work. We discuss topics including: - The startup Clare works for and how charities aren't always the best vehicle for making change - The personal benefits of doing good and what motivates Clare - How you can decide which causes to support and how to support them - The concrete steps you can take tomorrow to start making a difference - How going to events has been how Clare has found the most interesting things in her life Enjoy! You can find Clare on Twitter at: http://twitter.com/claremaryjones.