Decision Science

Where do you start when you are building out your marketing strategy? How do you ensure that you will hit your goals? How do you make sure that  your team is working on items that are going to move the needle? In today's episode, we are going to talk about Quant-Based Marketing and how to use it to create radical transparency within your company.  

In this episode, we will talk about "The Content Fallacy." Stop creating top-of-funnel content!! Why do we keep thinking that we should build top of funnel content to educate our customers? Do we have something so innovative that no one has any idea what your product does? The internet is oversaturated with low-quality, generic, and broad top-of-funnel content. Let's focus on MOF & BOF content that actually drives revenue and signups.

Brought to you by WordSmiths, Inc. 

We are a fully done-for-you content marketing agency. We will completely manage your company blog and produce high-quality content that drives qualified traffic and conversions (leads, sales, trials, signups).

What is decision science and why is it so hard to find a clear definition?

Decision Science is an interdisciplinary field that incorporates aspects of economics, machine learning, forecasting, behavioral decision theory and cognitive psychology.

Decision Sciences focus on three core questions that impact the way they approach a problem.