Digital Marketing from Digital Opps

What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here's how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Podcast, Mobile website, Blog and email marketing. What's the secret to great content?

What is the invisible wall built around you stopping you from moving forward? Judgement. It is an invisible wall built brick comment by brick thought that poisons us from being our best self! What is the anti-dote to the poison of judgment?

Are you stuck in an endless circle of clutter? Take inventory. Dump the clutter. You can't create innovation and inspiration without clearing the clutter. Pull it and categorize it, donate, trash and keep. Clutter free is where new possibilities are born.

Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It's like magical be-back dust. Leverage visitor intent and invite them back.

Is your business going to GROW in 2019? If so, you are going to need more attention. Tips to make it happen: 1) Have a plan 2) Be adaptable 3) Be relevant 4) Connect deeper

Google thinks mobile-first - does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here's a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) compare against your business growth goals, click-to-call?, directions link to Google Maps? Footer for success - social media and CTA text central.

Google thinks mobile-first - does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here's a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) compare against your business growth goals, click-to-call?, directions link to Google Maps? Footer for success - social media and CTA text central.

What the heck is O.T.T.? "Over-the-top" describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience who stream rather than watch via cable/satellite. Tell your story in 15, 30 and 60 sec format and connect with emotions of audience to your product/service industry and consider the shows/programs they watch in your creative.

The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it's true. The Internet hasn't changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start with the six basic emotions (happiness, surprise, sadness, anger, disgust and fear) and work backwards for insight in how to connect in today's social sharing world.