Dr Marketing and Mr True Gravity

Do you want to know how to improve your on-line marketing? It is simpler than you think but not often discussed by web site designers or social media people. You need these marketing pillars in place but you need a strategy on how to make them work for you.
Find out in today's podcast from the Marketing Lab.

Should you really "Always Be Selling"? Or are there times when you would be better off doing something else instead. We can all feel a lot low energy sometimes but how do we counter this and how do we arrange our day if we can't get over feeling flat?
Find out in today's lifely podcast!

It is true. Offline marketing still rocks. While your competitors are rushing to do everything digitally, there are many advantages to using off-line marketing. This could be direct mail, printed brochures, exhibitions, free talks and even traditional business networking.
The digital landscape is becoming cluttered and it is hard to stick out. Offline, as fewer companies use these channels, the more you stick out. When was the last time you received a prospective letter? Probably a while ago.
When was the last time you received a letter telling you that a Nigerian prince would split his inheritance with you if you would share your bank details? Never. Direct mail is far more trusted than e-mail as it costs a lot to "spam" a million people.
Find out why and how to use these negelected channels.

Own goals are bad in football but absolutley vital for your business. You must have goals otherwise you are unlikely to achieve them. People hate setting goals because they usually don't know how to achieve them. Find out how to set and achieve your goals in this podcast.

People don't trust salespeople. Everyone has bought something that they later regretted. So, they automatically distrust salespeople and business owners looking to sell to them.
However, it is important that your prospects trust you. So how do you become a trusted advisor to someone you have just met? This podcast shows you how you can build trust with your target market.

How do you get your prospects to trust and buy from you? Part of the secret is to have good copywriting. Every business person knows not to turn up to a networking event in a hoodie, with greasy hair, dirty trainers and horrendous breath as these repel clients. However, many businesses have copywriting that does exactly this.
If you think your web site copy, e-mails, direct mail or brochures could do with some more persuasive copy then this is the podcast for you.

How do you get more from your networking? Are you guilty of using cheesy business chat-up lines? You need to go into a networking event with a plan.
Find out how to develop a networking plan to win more business. Discover some awesome business networking lines for finding new clients and we reveal how you can get out of a networking conversation that is going nowhere.

Stop lying to yourself! We'll show you how to transform your business, help your clients more and have more fun. These 3 very simple strategies will show you how to rapidly grow your business. We like to keep it simple so that you can easily apply our advice and grow your bottom line.

Why do some people believe that they should pay very little for your professional services? Why do they seem to think that their project is just a 5-minute job that anyone could do?
If you have ever been in a meeting where a client asks you to do £2,000 of work for £200, then you are not alone. You can avoid this situation by sharing some of your secrets to highlight your expertise and abilities.
Have a coffee and find out how on today’s podcast.

Find out how you can triple your time to do the things that are important to you. Few entrepreneurs and business owners have enough time to do everything that they need to do but many of us are busy fools.
Take 16 minutes out of your day and discover how you can create more time to spend on the important stuff and grow your business.