E-Commerce Boost

Get your brand on the lips of everybody by doing influencer marketing! But how? Peter Steen Litrup, the Marketing Director for PlayStation in the Nordics and Baltics, shares pretty much everything he knows about influencer marketing and shares amazing tactics and great ideas as to how other e-commerce companies can raise brand awareness by working with influencers.

Time to take over Facebook, Twitter, Instagram - and all the other social media out there! Nowadays your potential customers use social media as the modern version of yellow pages - and if you are not present there, you are missing out on business opportunities. Learn how to master social media marketing with the Director of Marketing at Buffer, Kevan Lee.

Check out Buffers reply tool here: https://buffer.com/reply/

In this episode, Pam Didner from Relentless Pursuit goes over the countless opportunities of demand generation. Find out how to drive awareness, generate sales and do successful campaigns with demand generation. And what is more: Pam shares what metrics you must go for, what challenges you might face and finally; how to make sure your demand gen strategy keeps working.

Get the best YouTube tactics for e-commerce from Brian Dean! Brian Dean is an absolute pro at making YouTube videos that get thousands of views, countless subscribers, and endless amounts of likes - and all of that benefits his business tremendously. Learn how to set up a studio, whether or not to develop a script, how long the videos should be, and which SEO factors make your videos rank.

In this interview, the angle is a bit different: How to optimize a B2B landing page. In this episode, the co-founder of Unbounce, Oli Gardner explains the 7 step framework that B2B companies can use to optimize their landing page and take it from nay to yay. He also goes over what elements to include and exclude - and you can get his verdict on the highly debated pop-ups, including his best practices.

Learn more about the 7 principles of conversion centered design: https://unbounce.com/conversion-centered-design/

Copy is your online sales person. Would you hire a sloppy sales person in your physical store? No. Then why would you online? In this episode, Joanna Wiebe, the co-founder of Copy Hackers and Airstory, shares great insights on creating copy that actually converts - now lets get that sloppy salesperson into gear!

Bill Macaitis is the former CRO and CMO of Slack, where he has really managed to disrupt the market, grow the business to where it is at today all while creating creative, innovative, and straight-up different marketing campaigns - online and offline! Learn from the master and take a different approach to marketing today! Also; Macaitis goes through the key steps of hiring the right employees and setting up a successful marketing team.

Do you know where your customers spend the most money? What makes them tick and what makes them click? No? You are in luck. In this episode, Tracey Wallace, the editor in chief at BigCommerce, goes over 7+ things every e-tailer must know about their customers buyer behavior - and how to tailor your approach to their wants and needs.

BONUS: Get our massive spreadsheet with 75+ list building ideas. They are all rated based on difficulty and impact. Give this podcast a 5-star rating and send a screenshot of that to [email protected], and we will send you this amazing resource for free.

It is time to really master your customer journey and prevent customers from churning or turning to a competitor. Brian Carter, the CEO of The Carter Group, guides you through the 7 most important stages of the customer journey and goes into depth with the awareness stage, customer loyalty (which according to Brian might be a myth) and he also teaches you awesome retargeting tactics.

This is the second part of the interview with the founder of Moz, Rand Fishkin. In this episode, Rand continues to debunk more marketing myths that he thinks keep you from being the very best you can be. You will learn how to rank on Google Image search and by doing that generating loads of traffic that no one else is getting, what content marketing opportunities you are missing out on, and which different set of very big and powerful ranking inputs that is emerging on Google Search - among plenty of other rare and incredibly valuable inputs!

Link to his INBOUND 2017 talk, including tools and more tips: https://moz.com/rand/cultural-conditioning-biases-us-make-bad-decisions-lives-work-marketing/