How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

The How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency Vendlab.com.

Ayat Shukairy is a conversion rate optimisation expert and the founder of Invesp.com. In this podcast, we discuss the process for increasing website conversion rates and the things that every website owner should do today to turn more browsers into buyers.

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How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency www.Vendlab.com.

Even Haim is a 7 Figure eCommerce seller and the founder of reconvert.com,seven-figure eCommerce seller and the founder of ⁠reconvert.com,⁠ the top-selling the top selling Upselling app on the Shopify marketplace.

In this recording, Even shares his tips on how optimising your site for upselling can grow your sales by up to 10%.

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Amazon warehouses frequently lose and damage stock. Will Cooper from Rev Up Technology estimates this can be as much as 3% of sales. Unfortunately, Amazon does not always reimburse merchants, which is a hidden cost of doing business.

Even if you know the reimbursement process, getting around to it is difficult, which is where companies like Rev Up come in. They take the whole process off your hands for a small commission.

In this episode, I talk to Will about why sellers who are making claims are leaving money on the table and what merchants should be doing to get their money back.

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In this episode of How to Grow Your eCommerce Business, Trevor talks to Matt Harrison from Next Net Media about the ensuring importance of link building for SEO and how to create a successful link building campaign in 2024. Topics include:

• What is link building?
• Is link building still important?
• How should people prioritise link building when doing SEO?
• Are there different types of links?
• What kinds of links should you avoid?
• How do you determine what type of link building you need to do?
• How is AI going to affect link-building?
• What steps do you take to create a link-building campaign?
• What has inspired you recently?

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Alex Back is a serial eCommerce entrepreneur. His latest venture, Couch.com is an online platform for matching customers with their perfect couches.

In this podcast, Trevor from Vendlab talks to Alex about how he has been using AI to launch his new venture. He shares tips for how other entrepreneurs can leverage AI to save time and grow sales.

Here are some of the things we talked about:

• What is AI?
• What is the difference between AI and machine learning?
• What AI help with in the eCommerce space?
• Can you give me some examples of AI helping retailers?
• How have you used AI to help build your business?
• Is AI going to put lots of people out of jobs?
• Is AI going to benefit smaller or larger retailers more?
• If AI is turning content into a commodity, how can retailers differentiate themselves?
• How is it best to combine human and AI capabilities?
• What are the limits to AI – what is it not good at?
• What has inspired you recently?

Vendlab is an ecommerce agency specialising in launching multi-channel direct-to-consumer businesses.

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In this episode of the How to Grow Your eCommerce Business podcast, Trevor talks to Sena Wheeler from Sena Sea (https://www.senasea.com/) about how she built a successful business selling wild Alaskan fish. Here is what we talked about:

• How did you start your business?
• How do you deliver your fish?
• How do you differentiate your business?
• Do you also sell Wholesale?
• How do you promote your business? What channels do you use?
• Do you get a lot of repeat business?
• I hear you do a lot of your sales through email
• What are your plans for the future

How to grow your eCommerce business is produced by Vendlab (www.vendlab.com) a direct to consumer eCommerce Agency.

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Dan LeBlanc is the founder of Daacity, a SaaS company which enables businesses to combine their data from different sales channel into a single, holistic view of performance. In this Episode, Trevor and Dan talk about the importance of accurate reporting in helping companies understand their business, customers and product performance.

Things we discussed:

• What is the problem that you fix?
• How did you get into doing this?
• What are the problems that you face in doing this?
• Does the data go both ways
• How do you deal with minor channels
• When should a business graduate from a spreadsheet to using a tool
• How do you deal with commission costs.
• What about cross channel conversions?
• What problems can you not fix yet??
• Are you using any AI technology yet.
• What has inspired you recently.

Vendlab.com is an eCommerce agency specialising in launching and growing multi-channel direct to consumer businesses.

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Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:

• What do we mean by ad spend?
• Which channels do you recommend to merchants in order of priority? Why?
• How do you measure performance? ROI?
• How would you allocate the budget based on performance?
• How would you know it is working?
• As a rule of thumb, what percentage of sale value do you need to spend on ads?
• How do you troubleshoot?
• How long does this all take?

Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.

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Anita Mar is a trademark expert from Trademark Angel. In this episode we cover everything eCommerce businesses need to know about trademarks including:

• What are trademarks?
• What does a trademark allow you do to?
• What is the difference between trademarks, copyright and patents.
• what are the benefits of trademark registration?
• Can companies do it themselves of do they need you
• What kind of businesses do you work with
• Should I register my trademark name or logo?
• What is the process of registering a trademark – how long does it take?
• Are trademarks right for everyone – is there ever a time not to use it
• When can you use trademark symbols?
• How does the process of resisting a trademark work around the world
• How do trademarks work on Amazon
• And eBay
• What to do if someone infringes your trademark?
• What has inspired you recently?

To find out more about trademark angels, visit www.trademarkangel.com

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Robb Green is an entrepreneur with many strings to his bow. Not only has he successfully launched 17 brands on Amazon, but he is also a successful podcaster (https://therobbgreenshow.com/).

Robb has lots of great advice on launching and running a successful business. Here are some of the things we talk about:

• Robb's business journey.
• How he launched his first brand
• What he looks for in a brand
• His main channels?
• The role does data plays in marketing.
• How he manages his business?
• How he has maintained profitability through increased competition and reduced demand post covid
• What inspired him to set up a Podcast.
• His three best bits of 3 advice for entrepreneurs?
• What has inspired him recently

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