Empowerment Connection

Have you been hesitant to use TikTok to grow your business? Bekah Eaker went from 0 to 17,000 followers in just 4 months, and she joined me for this episode to talk about all things TikTok! We cover whether you should even be marketing on TikTok, how to use TikTok as a business owner or personal brand, how to create content and find trends, and how to convert your followers into clients. We even break down the differences between TikTok and Instagram reels, and I share my best tips for repurposing your TikTok videos for Instagram marketing! 

Episode Highlights

• (4:52) The differences between TikTok and Instagram Reels
• (8:44) What kind of businesses should be on TikTok
• (9:15) How I use TikTok as a business owner and Bekah as a personal brand
• (12:18) What makes a viral video
• (14:10) The best way to attract or repel clients
• (16:29) TikTok Creator Fund and monetizing from the app
•  (19:22) How I specifically use TikTok for business and what return I see on the time investment
• (20:47) How often should I post on TikTok?
• (23:03) TikTok tricks for higher engagement
• (26:19) How long does it take to create a TikTok video? 
• (29:00) How to convert TikTok viewers into clients
• (30:47) Who is the audience on TikTok?
• (32:38) What type of content should I share on TikTok?
• (32:28) 2 things you can do right away on TikTok to prep to make your first video
• (35:40) How to repurpose your TikTok video for Instagram Reels

Links and Resources Mentioned 

• Gary Vee - https://www.garyvaynerchuk.com/ 
• @BekahEaker on TikTok 

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

When you hear the word “branding”, you might think of logos, fonts and colors... But that’s just a small part of what truly makes up your brand. In this episode we’re talking about all things branding. We dive into what makes up a brand, why you should consider building your personal brand, and when it might be time to consider a rebrand for your business.

Episode Highlights

• (0:49) What is branding? What makes up a brand?
• (2:33) The 3 main things you should focus on for branding
• (2:38) Logos and purchasing decisions
• (3:51) Steps to take to establish your brand
• (4:43) The importance of building your personal brand
• (6:52) What to do if you've outgrown your brand and signs that it's time for a rebrand in your business
• (10:12) Why you shouldn't rebrand your business
• (11:45) An example of a really strong brand
• (12:04) The importance of consistency in the pictures you share for your brand

Links and Resources Mentioned 

• The 3 Pillars of Branding (Blog Post) - https://mandyliz.com/2020/02/17/the-3-pillars-of-branding-creating-a-consistent-brand-identity/ 
  
  
• Are Your Business Leads Or Clients Ghosting You? (Podcast Episode) - https://mandyliz.com/2020/08/18/are-your-business-leads-or-clients-ghosting-you/ 
  
  
• Building a StoryBrand by Donald Miller 
  
  
• Timeless Mobile Preset Collection  Stunning photos have never been easier! Create pro photos for your brand and business with your phone with one-click editing filters!  https://mandyliz.com/mandy-liz-timeless-mobile-presets 

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Do you ever feel like the algorithm is out to get you? Marketers share hacks and tricks to gain more followers on Instagram, but those hacks might actually be killing your engagement! In this episode I share 3 ways I see people self sabotage on Instagram and what you can do to organically grow your following instead.

Episode Highlights

• (0:46) What you need to know about Follow Loops and Follow Trains
• (1:38) What to do instead of follow loops 
• (2:00) The second way you might be killing your Instagram engagement
• (2:31) What to do instead of using bots
• (2:57) The third Instagram hack I see people use to grow their account
• (4:02) What to do instead of joining a comment pod
• (4:42) Download my social media cheatsheet to organically grow your Instagram and actually see results from posting to social media
• (5:30) How to actually grow your Instagram account

Links and Resources Mentioned 

• Download my Social Media Cheatsheet (https://mandyliz.com/social-media-guide) 

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Email Mandy at [email protected] 

Are you thinking about starting a podcast? A podcast can be a great tool for your marketing and sales funnel and to grow your business.  In this episode I share a behind the scenes look at how I started and launched the Empowerment Connection podcast (plus how I debuted at number 10 in the marketing category charts)!

Episode Highlights

• (1:00) Should you start a podcast?
• (2:15) How to start a podcast (step by step what I did when I started)
• (4:20) How to launch and market your podcast
• (5:45) How a giveaway can help you rank on the Apple Podcasts Charts
• (6:20) My mindset struggle with my podcast launch
• (7:40) My weekly podcast workflow
• (9:40) What I wish I would’ve done differently before launching my podcast

Links and Resources Mentioned 

• Libsyn Podcast Hosting (https://libsyn.com/) 
• Fiverr - Freelance podcast editors (http://www.fiverr.com/s2/9c43569eda) 
• Blue Yeti Microphone for recording your podcast (www.bluemic.com) 
• Pop Filter to attach to your microphone
• Audacity to record episodes (https://www.audacityteam.org/) 
• Submit your RSS feed to iTunes at iTunes Connect (https://itunesconnect.apple.com/login) 
• Submit your Podcast to Google Play through the Google Podcast Manager (https://podcastsmanager.google.com/) 
• Temi - Podcast Transcriber (https://www.temi.com/) 
• Headliner for creating audio grams (https://www.headliner.app/) 

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Email Mandy at [email protected] 

I’m sharing the biggest mistake I’ve made in my business and how you can avoid it! We’re talking about why your prospects and potential clients might be ghosting you (and I’ll let you in on a secret… I don’t think it has anything to do with your pricing)! Listen to learn what questions you should ask to create your client avatar, and how an avatar can generate qualified leads that are ready to work with you!

Episode Highlights

• (0:49) What business owners do when they’ve been ghosted
• (1:25) The biggest mistake I’ve made in my business
• (2:02) How to know who to target with your marketing and messaging
• (3:04) Questions to ask before you write your client avatar description
• (5:13) The most important question to keep in mind with your client avatar
• (8:04) What to do if you struggle with identifying your ideal client avatar
• (8:52) 2 things to keep in mind after you’ve created your client avatar
• (10:26) Other ways to avoid ghosting in your business
• (12:01) What I learned from my business mistake

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Email Mandy at [email protected] 

I fired my Pinterest manager and ended up with over 800,000 monthly viewers, almost doubled my website traffic and consistently book new clients every single month from that platform! Listen to this episode to learn about my Pinterest marketing strategy and how you can make more money through this search engine! 

Episode Highlights

• (1:06) Why I fired my Pinterest Manager
• (1:52) Pinterest isn’t a social media platform
• (2:16) How to optimize and set up your Pinterest profile (keyword research and basic Pinterest set up)
• (3:30) How to set up Pinterest boards
• (4:45) How to create content for Pinterest (Fresh pins and Pinterest best practices)
• (6:46) An inside look at my own Pinterest marketing strategy with 3 examples of Pins, Pin Titles and Pin Descriptions
• (9:50) What to look for in Pinterest analytics
• (10:56) How to think about your client journey for Pinterest
• (12:00) Tools you can use to manage your Pinterest
• (14:23) Creative ways you can use Pinterest

Links and Resources Mentioned 

• Canva– The website I use to design my fresh pins https://www.canva.com/join/enchanting-healthy-mask 
  
  
• Trello– I use a trello board to keep all of my Pinterest keywords and hashtags organized by category http://trello.com/ 
  
  
• Tailwind – This is by far the best Pinterest scheduler out there https://www.shareasale.com/r.cfm?u=2513579&m=50947&b=768274

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Email Mandy at [email protected]

In this episode we’re talking about how to use video testimonials to book more clients! 92% of potential customers look for reviews, which makes testimonials a powerful tool to convert your leads into paying clients. Learn how to ask for effective video testimonials and how to use them in your online marketing. 

Episode Highlights

• (1:02) Why video testimonials are important for your business
• (2:30) How to ask for video testimonials from clients
• (4:09) Question #1 and why I ask it
• (4:24) Question #2 and why I believe it’s an important question to include in your video testimonial request email
• (5:15) Question #3 and why it’s great for variety
• (5:42) Question #4 and when you can expect to ask it
• (6:09) Question #5 and how it helps me sell without being salesy
• (7:50) How and where to use your video testimonials in your online marketing
• (9:00) Tools you can use to edit your video testimonials and repurpose them

Links and Resources Mentioned 

• Temi to transcribe your audio or video to text - https://www.temi.com/
• Veed and WeVideo to edit your video for social media platforms - http://share.wevideo.com/36LFBV 
• My Branding Client Video Testimonial - https://vimeo.com/368045588 
• Episode brought to you by the Mandy Liz Timeless Mobile Preset Collection! Create pro photos with your phone and use my one click edit presets to edit your photos with confidence. - https://mandyliz.com/mandy-liz-timeless-mobile-presets

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Over 90% of Instagram users follow business accounts, which makes it the perfect platform for you to build your brand and generate leads!  In this episode I share how you can consistently create content to post on Instagram, what hashtags to use to generate leads, what to look for in your analytics, and what tools you can use to manage your social media. 

Episode Highlights

• (1:48) Why your business needs to be on Instagram
• (2:59) How you can grow your personal brand on Instagram
• (3:25) How to use content themes to consistently post on Instagram
• (5:25) The most important thing to keep in mind when creating Instagram content
• (5:53) Examples of how I use content themes for Instagram in my own business
• (7:09) What is User Generated Content and how it can help increase your engagement
• (8:06) Examples of Instagram posts and content themes for a Doula
• (9:15) How wedding planners can use message themes on Instagram to create more social content
• (11:03) Instagram post ideas for Realtors and Real Estate Agents
• (13:26) How to research and use the right hashtags on Instagram
• (15:44) What to look for in your Instagram analytics
• (17:12) Tools I use to easily manage my social media accounts

Links and Resources Mentioned 

• Social Media Cheat Sheet to brainstorm your content themes and create your own Instagram strategy - https://mandyliz.com/social-media-guide  
  
  
• Planoly for scheduling - https://www.planoly.com/referral/mandylizphotography 
  
  
• Canva - Create graphics for Instagram https://www.canva.com/join/enchanting-healthy-mask 
  
  
• Take your own brand photos with your phone - https://mandyliz.com/2020/04/06/create-branding-photos-for-instagram-with-your-phone/
  
  
• DIY Flatlays with these 5 pro-tips for taking better product and flatlay photos - https://mandyliz.com/2020/04/07/5-tips-to-diy-flatlay-instagram-photos-for-your-business/
  
  
• How to create a cohesive and consistent Instagram feed - https://mandyliz.com/2020/04/09/create-cohesive-brand-content-for-instagram/
  
  
• 20 free stock photos you can download and use today - https://mandyliz.com/free-stock-photos
  

If you like this episode, please subscribe to the podcast and leave a review!

Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Interested in a 1:1 Social Media Strategy call? Email [email protected] 

Are you ready to boost your website traffic and generate leads from Google? This episode is all about SEO and how Google became my biggest lead generator! I share what SEO is, 2 types of keywords that you can add to your website to rank higher in searches, how to do SEO keyword research and where to use keywords on your website!

Episode Highlights

• (1:40) What is SEO and why is it important
• (2:44) 2 types of keywords to add to your website to improve your SEO
• (4:10) 3 examples of primary keywords followed by the related and long tail keywords
• (4:20) SEO keyword examples for Realtors and Real Estate Agents
• (5:56) Related keywords and long tail keywords for Wedding Photographers
• (7:48) Examples of SEO keywords that Personal Trainer could use to generate leads and website traffic
• (9:15) Where to find SEO keywords for your website
• (11:13) Where to use SEO keywords on your website

Links and Resources Mentioned

• Uber Suggest - https://neilpatel.com/ubersuggest/
• Answer the Public - https://answerthepublic.com/
• Episode Show Notes - https://mandyliz.com/2020/07/28/2-types-of-keywords-to-add-to-your-website-to-improve-your-seo/

If you like this episode, would you subscribe to the podcast and leave a review?

 Visit Mandy's Website - https://mandyliz.com/ 

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

Even though I'm an entrepreneur, I actually never expected to own my own business. In this episode I talk about quitting my job, why I do personal branding and what you can expect from the Empowerment Connection.

For a long time I believed the narrative we are often fed; women are insecure, catty, and Oh! The! Drama! Always jealous of the woman sitting next to her... But the past few years I've realized that nothing can be farther from the truth. I find myself surrounded by women who offer so much encouragement and that invest in the success of others.

So that's where the Empowerment Connection comes in. We'll have conversations that grow your business and sustain your heart.

If you're excited about what I have coming up in the next few weeks, would you subscribe to the podcast and join me?

Visit Mandy's Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/