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Business Insights for Entrepreneurs on how to increase your Profitability

What Will You Learn?

Learn the Language of The Digital World in Less than 2 hours as much as you must know to make the most of your Digital Marketing ROI.

How to transform your business website into an online business model within 30 Days?

How to generate leads continuously ongoing basis via various social media channels in autopilot mode?

How to create engaging compelling content that increases your conversion from your online presence?

How to nurture your leads/prospects/clients automatically using New Age Digital Systems?

Which Social Media is apt for you and how to leverage it for brand awareness?

Why Organic vs Paid Ads?

What are the important metrics you should capture and analyse for ROI on digital marketing?

If you are Still Thinking of  Resuming Back to Old Ways of Doing  Business during COVID-19  it's  Time to Wake Up to New Reality!!!

GET KEY INSIGHTS ON

1. How to Secure and Grow Your Business ONLINE with Latest Powerful In-trend Strategies

2. Have Better understanding of the Digital Marketplace, Where it is Headed Now and how it Impacts Your Business & Why Every Marketing Channel Won't Work For Your Business?

3.  What Can You Do Now in Your Business When Sales are Low, Morale is Down, Finances Creating Fear & Friction

4. Get an Action Plan that could Future Proof Your Business

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Converted the Article I wrote on Linked as Podcast for those who love to Listen

See the Transcript

Know more about me

This was peak summertime, the month of May, year 2006

I was resuming to work after second maternity leave.

Excited to begin my next project, I reached out to HR

I come to know that – I got 2 as my annual appraisal rating.

2  means below average rating.

I thought, I did not hear it right, I asked him to re-check

I could not believe that I, who has been a performer (4.5 – 5 out of 5), otherwise has been given a rating of 2 & that too without any discussion with me.

I was so taken a back!

I just could not accept what had happened,

It was a big blow to my trust in the corporate world …

History had repeated itself

This was the second time; I have been given a below average rating while being on Maternity leave

Once before in May 2004 & in May 2006!

Reasons - Bell curve normalization or my manager’s free will – took out his grudges on me – for being outspoken, calling spade a spade!

In 2004, when I was given this rating, I raised grievances across all levels in the organization.

Everyone gave ears to my concerns, saying we will look into it!

A year passed by & nothing happened!

Stupid me, I was still hopeful.

As time passed, I let go & repressed my emotions!

In 2006, post second maternity, when this re-surfaced, it simply erupted the emotional Volcano within me that I had repressed for so long!

This time, it shook me very deeply from inside.

After working for so many years, with so much ownership & belongingness, this is what I get ?

They said - you are too emotionally attached to your work life !

Ofcourse I was

Hence I could perform,

I was self-driven, motivated, inspired to contribute

(as if, if I stop contributing, my company will stop)

I could also see many people who were not emotionally attached, working only for paycheck – doing just what was told, not an inch extra & still managing to get decent ratings.

Here I was,

I assumed my organization will take care of me – I have been a workholic, everyone knew that & I have always put work before family !

All they said was

1. We did not ask you to slog for 16-18 long hours!

It was your choice!

2. We did not ask you to come on weekends

It was your choice!

3. We did not ask you to forgo your family or miss their special occasions!

It was your choice…

You did all this to prove yourself at work, to get good rating, for your own professional growth!

Were they right? Was I wrong? Where did I go wrong?

This just pierced me & my heart was broken & shattered into1000 pieces!

Life again taught me an important lesson

Where was I headed?

What did I accomplish?

Running the rat race!

Career growth, Promotions, increased Salary at the cost of what?

At the cost of my own health!

At the cost of not visiting my parents for years!

At the cost of ignoring my own family needs!

It was time to reflect, introspect & work on my priorities in life.

What really mattered to me?

What are my priorities in life?

It was time to “decide the priorities of my life”

I decided to Quit, Stay at home take care of my babies, take care of myself

What did I do next?

Without thinking much, Only FEELING much - I resigned!

I did not let all the if’s & but’s and other pressures come in my way of taking the decision.

Everyone around me thought I was crazy to leave such a good job where I was growing well & I had got this opportunity after struggling to find right job for 3 years post engineering.

They all said - you will regret your decision!

But I was done being unhappy at workplace and the imbalance it created in my life.

It was time for course correction!