ADAPT Podcast

“The biggest disruption we are seeing in the traditional businesses are fueled by digitalization”

(1:00) Nuno starts by sharing his background and professional experience working in Portugal as well as Germany, and his experience with big brands.

(3:57) Nuno describes what the digital era is and the impact it has on the user experience. He goes on to talk about the general experience of using any product or service and the consequences it brings to brand communication and our relationship with these services.

(6:40) They discuss the biggest challenges of the digitalization of business, for example, the difficulties of keeping up with the accelerated technological developments.

(9:10) Luis asks Nuno’s advice on the best practices for traditional businesses that need to go through digital transformation. Nuno shares his views on the main weaknesses of having a traditional mindset.

(12:50) They talk about the barriers digital entrepreneurs face when dealing with the traditional mindset. Luis explains the difference between having a website and building a digital product organization.

(15:00) Nuno gives us insight into the setbacks and challenges of enforcing digital transformation and the basic tools to start that transformation.

(18:20) Luis discusses how Covid will unravel massive transformations across the digital business; how to adapt to the current and future economic scenarios.

(20:40) Nuno shares his vision of the biggest opportunities for market growth, locally and globally. Luis elaborates on this vision and the opportunities for digital transformation in smaller geographical markets.

(25:30) They discuss how the Portuguese market can especially benefit from a change of pace in digital entrepreneurship and ways to achieve that using its own culture.

(29:35) Luis asks Nuno how Covid had an influence on his business’ dynamic - and Nuno elaborates on the advantages of cultivating a digital strategy in this scenario.

(32:20) Nuno shares the biggest lessons he learned during his 20 years of experience in the digital business. He elaborates on how our mindset can influence our performance and general success as an entrepreneur.

(35:40) Luis asks Nuno to share his best advice for business leaders and entrepreneurs - Nuno offers philosophical thought and the key best practices to thrive in the digital era.

(39:14) Finally, Nuno gives us wonderful insight into the tools available to help entrepreneurs make the jump into digital entrepreneurship.

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ADAPT Podcast:
https://adaptmethodology.com/podcast/

Digital Leadership Accelerator:
https://digitalleadershipaccelerator.com/

ADAPT Book
https://adaptmethodology.com/book

Digital Leadership Scorecard
https://adaptmethodology.com/scorecard

“The digital era demands continue review of your strategy”

(2:00) Gerard explains a bit about his professional background, his experience with Oracle and his introduction to Agile and Lean methodologies.

(4:00) The journey into becoming a freelancer and how Luis Gonçalves helped with his transition, the creation of AKTIA Solutions and its mission.

(6:00) Gerard gives his definition of what a digital era consists of, the trigger for what became the digital era and how product value shifted since the start of it all.

(9:00) Gerard gives insight on how three key sections of the industry propelled the digital era into what it is today. He focused on how customer service suffered one of the biggest shifts and its impact on businesses everywhere.

(11:10) Luis elaborates on how to use the impact from customer expectations to the advantage of an online business. Gerard suggests that traditional business models and startups are two sides of a coin - they elaborate on the ample opportunities to shift into a digital product organization.

(14:15) They discuss the best practices for creating ethical digital business and how to turn these opportunities into successful endeavours. Gerard proposes three solutions to find and develop business growth.

(20:25) Luis elaborates on the limitations of keeping a digital business local - Gerard gives his perspective on what the focus should be when creating a digital product or solution.

(23:15) They discuss the biggest challenges that traditional business leaders have in the digital era. Gerard provides examples of traditional organizations that adapted their strategy into a digital environment.

(26:40) Luis speaks of his experience with Nokia and best practices on how to compete with the biggest corporations. He explains the key aspects of digital business strategy and how the focus should never rest on sales only.

(28:52) Gerard gives more examples of challenging aspects for running a business model, either traditional or digital.

(30:50) They discuss budget planning according to product and how to adapt their strategy when facing difficult market conditions.

(34:45) Luis and Gerard discuss how traditional models are dying in the current digital landscape and the impact from Covid-19 on Gerard’s business.

(38:00) They talk about the changes in customer service within Covid’s landscape.

(40:20) Gerard shares the biggest lessons he learned from working as a manager and a coach. Luis tells us about how clients perceive OKRs (Objectives and Key Results) and how to correctly apply the framework.

(44:00) Our guest recommends the best practices for a smooth digital transformation. He explains the value of a human-centered approach to team management and how the right person in the right position can change a company’s dynamic.

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ADAPT Podcast:
https://adaptmethodology.com/podcast/

Digital Leadership Accelerator:
https://digitalleadershipaccelerator.com/

ADAPT Book
https://adaptmethodology.com/book

Digital Leadership Scorecard
https://adaptmethodology.com/scorecard

“You can develop a better product, a better service - because you connect with your customer”

(2:05) Luis and Jorge start by discussing what the digital age really is. The digital age is a way to bring leverage to your potential customers. The effects on the digital market by the coronavirus pandemic situation and the challenges of staying ahead of the competition.

(04:00) What type of changes will the digital era impose on traditional businesses? How fast can we adapt to the changes of the marketplace?

(05:32) How can traditional business owners take advantage of the digital era? Jorge elaborates on how to use communication to eliminate the middlemen from traditional business practices.

(07:17) Jorge tells us how his kitchenware E-commerce brand is actually co-developing products with customers. They share examples of how to leverage your company’s specific knowledge. Sales is Marketing’s son, Marketing is Strategy’s son and Strategy is the child of your mission, your business.

(10:23) Luis and his guest discuss how the experience your product provides is more important than the product itself. The value of creating great experiences, great memories of food (they sell kitchenware) - discussion on how to create such experiences and how to adapt to new characteristics from new customers, younger crowd.

(13:00) Luis and Jorge discuss strategies on how to bring value to your company, by not limiting your skillset to your core business.

(15:00) Jorge shares how his traditional company adapted after the 2020 pandemic. From door to door selling and cold calling to home office. Jorge explains how he implemented tools to improve the general team performance and go through the hardest days.

(18:39) They talk about the upsides of the pandemic and how his company utilized this to their advantage, their strategy when it came to the biggest challenges of running multiple businesses.

(21:32) Luis discusses the need to change the traditional ways and to give in to newer methods of doing business, as well as the importance of keeping use of some specific traditional tools.

(23:45) Luis explains about the misuse of MVPs (Minimum Viable Products) and how companies can use this tool to validate your digital product organization.

(24:50) Jorge explains the pillars to build a relevant digital product and the difficulties of changing a traditional business model and the traditional business leader mindset. They explain how some of these tradicional companies have certain advantages that can be well applied to the digital market.Jorge mentioned growth loops as part of the strategy.

(30:28) Jorge explains how to structure your business and how the marketing funnel is actually dead. How to keep growth loops balanced and how to deliver value to your potential customer. Jorge share ideas to grow your business leverage.

(35:00) Luis develops on the business structure aspect and how departmentalization of organizations should be avoided and how to grow your business as a whole. He elaborates on organizational design and the educational value instead of using the sales funnels such as traditional advertising.

(38:23) Jorge reminds us about what the primary goal should be for a company to strive in the digital era. He elaborates on specific issues and the tools that can be used to inspire a better performance.

______________________________________

ADAPT Podcast:
https://adaptmethodology.com/podcast/

Digital Leadership Accelerator:
https://digitalleadershipaccelerator.com/

ADAPT Book
https://adaptmethodology.com/book

Digital Leadership Scorecard
https://adaptmethodology.com/scorecard