B2B Category Creators with Gil Allouche

In our 17th episode, Gil discusses category creation with two experienced B2B leaders from the product management and supply chain categories.

Panelists for this episode include Todd Olson, CEO of Pendo and one of the influencers behind the product experience management category, and Andrew Waitman, CEO of Assent Compliance and creator of the supply chain transparency category.

You'll walk away from this episode with insights about branding, content strategy, and measuring product-market fit.

BONUS! Andrew tells us how being an introvert helped him become a better leader.

In our 16th episode, Gil talks about category creation with two B2B leaders who have shaped the data privacy management and strategic narrative categories.

Panelists for this episode include Daniel Barber, CEO & Co-founder at DataGrail and one of the influencers behind the integrated privacy solution category, and Andy Raskin, Strategic Narrative Consultant to CEOs.

You'll walk away from this episode with a greater understanding of storytelling, market research, and product development.

BONUS! Andy shares a strategy you can use to transform complicated product messaging into simple stories.

In our 15th episode, Gil talks about category creation with two experienced B2B operators in the retail operations management and creative intelligence categories. 

Panelists for this episode include Melissa Wong, CEO of Retail Zipline and one of the influencers in the retail operations management category, and Alex Collmer, CEO of VidMob and one of the pioneers in the creative intelligence category.

You'll walk away from this episode with great insights around hiring your first employees, building a culture, and managing risk.

BONUS! Alex Collmer shares some life lessons he learned from starting his first business at 19 years old.

In our 14th episode, Gil talks about category creation with two founders in the personalized gift-giving and employee engagement categories. 

Panelists for this episode include Brendan Kamm, CEO of Thnks and one of the creators of the personalized gift-giving category, and David Cherrie, CEO of Arcade and one of the innovators behind the employee engagement category.

Tune in to learn how to implement customer feedback, validate your newly created category, and find your ideal customer profile.

BONUS! Brendan explains why you shouldn’t measure success by how much money you raise or the valuation of your company.

In our 13th episode, Gil talks about category creation with two B2B leaders who have influenced the media automation and virtual application delivery categories.

Panelists for this episode include Shawn Riegsecker, CEO of Centro and one of the creators of the media automation category, and Robb Henshaw, CMO of Cameyo and one of the influencers behind the virtual application delivery category.

You’ll walk away from this episode with an understanding of how to improve your brand positioning, customer relationships, and hiring process.

BONUS! Shawn explains why he spent five years rebuilding his company from scratch after its initial launch.

In our 12th episode, Gil talks about category creation with two leaders from the sales community and talent intelligence categories.  

Panelists for this episode include Sahil Mansuri, CEO of Bravado and one of the influencers behind the sales community category, and Kamal Ahluwalia, CEO of Eightfold and one of the pioneers in the talent intelligence category.  

You’ll walk away from this episode with an understanding of the stages of category creation, the importance of positioning, and why most startups fail. 

BONUS! Sahil recounts how a common problem he faced during his sales career led to creating a new category.

In our eleventh episode of category creators, Gil talks about category creation with two leaders who played a key role in the next-gen internet network performance management and cybersecurity intelligence categories.   

Panelists for this episode include Kyle York, CEO of York IE and pioneer of the next-gen internet network performance management category, and Tom Wentworth, CMO of Recorded Future and innovator in the cybersecurity intelligence category.   

You'll walk away from this episode with an understanding of why technical founders struggle with market models, the importance of creating multi-year plans, and the compounding effect of branding.   

BONUS! Tom shares a story about how trying to be cool at South by Southwest led to one of the most obnoxious press releases that's ever been written. 

In our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift giving categories. 

Panelists for this episode include Kris Rudeegraap, CEO of Sendoso and one of the pioneers in creating the corporate gifting / direct mail automation categories, and Amitabh Sinha, CEO of Workspot, and one of the pioneers in the remote desktop category.

You’ll walk away from this episode with an understanding of: The benefits of focusing on category creation from day one; How to pitch a new category to investors by using an anchor or proxy; The different metrics for measuring the success of a newly created category. 

BONUS! Kris tells us why he decided to travel to 30 different countries while founding Sendoso.

In our ninth episode, Gil Allouche talks startup building and category creation with two experienced B2B operators who made huge impacts on the cloud communication and product/feature management categories.

Panelists for this episode include Dan O'Connell, CRO of Dialpad and influencer of the Conversational Intelligence category, and Keith Messick, SVP of Marketing at LaunchDarkly and influential in the Feature Management Platform category.  

You'll walk away from this episode with great insights around: Why it's a bigger risk to not swing for the fences than it is to even work at a startup, which is risky to begin with; When, why, and how to ignore advice from your VC, and how even the most mundane estimates in a forecasting model can throw you completely off.

BONUS! Dan recounts one of his biggest missed opportunities when it came to owning a movement before everyone started working from home: #workfromanywhere.

In our eighth episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to the Customer Data Platform (CDP) category, and product-led growth approach.Panelists for this episode include James McDermott, CEO of Lytics and creator of the CDP category, and Mickey Alon, CTO of Gainsight PX and influential in the Product-Led Growth movement.

You'll walk away from this episode with an understanding of the the pros and cons of category disruption vs category creation, why most companies don’t survive to the ten-year mark, and how to avoid common early mistakes when finding an investor.

BONUS! James tells Gil about a time during fundraising when his rental car got towed and he had to run clear across downtown SF to make his next pitch! It was the worst impression he had ever made on a potential investor, but he was still able to convince them to believe enough to invest!