B2C Lead Generation

This week Daniel and Simon have a really informal chat about the importance of feedback loops. Are some lead buyers too reluctant to give feedback? Why is this the case? And why is it so important for lead buyers and sellers to be working together to boost performance? Check it out. 

This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure success in their Digital Marketing. 

This week Daniel and Simon look at the idea that a lead without intent is just contact information. They ask why intent is so important and come back to how adopting this idea in your work can lead to more sales. 

In the latest episode of the B2C Lead Generation Podcast we catch up with Darrell Alfonso from Amazon to dive deep into what is involved in Marketing Operations and why it is so important. If you're involved in marketing in any sense you do not want to miss out on the chance to hear from one of the world leaders on what it takes to succeed at the very top! 

This week Simon Delaney was a guest on the (Live) Business Growth Show hosted by Sam Dunning. They got into the weeds of how to improve the quality of your leads. Sam asked Simon questions like: Why is lead Gen is so important, what are common mistakes you see, how do you improve the quality of your leads, does more leads mean more sales?

In this episode we have the pleasure of welcoming Commercial Head of MVF, Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!

We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.

This week we answer a simple question - What makes a good lead generator?  Whether you're a lead generator looking for tips or a lead buyer wanting to identify the best people to work with, this pod is for you.

Another one of our mini-pods where we examine one issue in Lead Gen in an easily digestible form. Today, the difference between Vanity Metrics and Impact Metrics and why lead generators and marketers at the cutting edge are only focusing on Impact Metrics now.... 

This week we chat to Dr. Augustine Fou who is an expert in Digital Fraud, having spent the last 25 years studying and documenting the nexus of cybercrime and ad fraud. We speak to him about his Forbes article that looks at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact.