B2C Lead Generation

In this episode we’re going to be looking at lead buying through the perspective of brands who haven’t yet started, and explain why lead buying needs to be a key tactic of their overall marketing strategy.

In this podcast we set out a framework for buying leads, better. Follow these 10 steps to transform your lead buying and massively improve your ROI. The best thing is, we estimate less than 5% of companies buying leads follow all these tactics so there is a huge opportunity to put yourself way ahead of the competition!

We look at how important it is for brands to respect and properly manage the data of their consumers, from both a moral and performance-focused sense. We also tell a few stories about sludge, a curious journalist, and a few million names bought on a CD from eBay. 

We dive deep into the tech used by contract centres. How can it be used to transform your lead buying and sales? What does the future of the model look like with AI? Why does agents needing a glass of water have such a huge impact?! We dissect absolutely everything you need to know about contact centres, the tech used, and how to ensure you get the best possible results. 

We're still living in an age where people are measuring volume of data over the engagement they have with their prospects.In this episode we dig into why this mentality still persists, what causes it, and explore a new way of looking at the data that feeds into your CRM. Data is people, and people want to be valued - If you want to increase the connection you build with your prospects, keep your CRM clean AND reduce your CRM costs, but increase your conversions...check it out

In this podcast Oliver Kenyon from ConversionWise returns to the show to help you master high-converting landing pages. This show is packed full of tips and tactics to increase conversion rates on your landing pages. 

In the podcast we work through the foundations of buying leads and set out everything you need to know to build a strong lead buying process. Whether you are brand new to buying leads and want to hit the ground running or you simply want to revisit your own process and look for improvements, this podcast is for you. #leadgeneration #leadgenerationmarketingtips #leadgenerationmarketing #leadbuying #leadmanagement #leadmanagementsystem #leaddistribution #leaddistributionsystem #leaddistributionsoftware#marketingpodcastGet a demo of Databowl here: https://www.databowl.com

From poor lead quality to the chaotic nature of data, we dive into practical solutions to help listeners overcome their biggest problems when buying leads.

Join us as we explore the transformative power of AI in lead generation. We share our journey, starting with our early recognition of AI's potential. We discuss AI bots, their ability to engage with visitors and provide real-time assistance. We delve into the future implications of AI as a personal assistant, influencing search results and consumer decisions. Don't miss this glimpse into the future of lead generation.

Join us for this milestone as we celebrate our 100th episode! In this retrospective, we delve into the dynamic world of industry leaders, exploring the most impactful and influential ideas that have surfaced throughout our podcasts. Journey with us as we analyze and dissect the five key concepts that have shaped our understanding and inspired change in today's ever-evolving landscape. Get ready for an insightful exploration of the most significant ideas to emerge from our remarkable guest discussions.