Brian Stark LIVE!

Real Wealth is- having both money and freedom to live life on your own terms. Kathy's company "Real Wealth" helps real estate investors acquire turnkey rentals all over the country. Their philosophy is to have enough money to live life the way you want to and to free up time to spend it with those who matter. One of the reasons why the market is very hot today are the millennials. Millennials range between 25-40 years old, the perfect age to have your own home. In the US, there are more or less 30 million people who are 25-29 years old. That concludes that there will be a massive housing boom in about 3 years as these people decide to have their own home. In the next five years, homes are going to get more expensive and eventually, interest rates are going to pull up a little from what they are now. So if a person doesn't own real estate, it's going to get harder. It's always smart to talk to a lender or a mortgage broker before acquiring a property. You need to have a very good financial advisor who needs to help you understand everything. One of the secrets to being a good investor is going somewhere where you don't have a lot of competition. You have to try and get ahead of the waves where there are jobs going. That nobody knows about. Look at a report or study of where people are moving, in this case, U-haul. Real estate is the only investment you can make where the tenants don't only pay your property assuming you bought the property, it increases the value everyday. And you have the ability to get appreciation, meaning you can save money on your taxable income. Real estate makes money in many ways. Not just cash flow, not just from the tenants pay, but from appreciation that's so powerful all happening at the same time. As per screening and qualifying a good tenant- Do not choose your tenants. Hire a professional..can be a real estate agent who specializes in managing properties and they have a very specific process for looking at applications making sure that it's a quality tenant. Do background checks and all that stuff to make sure you're picking a diligent tenant. They have very good ways to deal with struggling tenants.

"Desire" takes you somewhere but "burning desire" takes you where you want to go. Having a desire makes an individual, in this case, a salesperson find a way to get what he wants or not. While burning desire gives you power to find ways one don't usually find. It keeps you awake at night and will keep nagging you. Even if you try to set it aside, It will come back to your thoughts all the time. Here are some tips, from an outstanding sales trainer and writer on how to become a great salesperson in a span of a weekend... Make your customer laugh. When you can make your customer laugh, they relax. making them laugh doesn't always require you to tell a joke. Just don't be always serious. Be enthusiastic! You have to be excited. If you're excited about your product then you mirror your customer's attitude. If you're in a great mood, then they are in a great mood. Know the importance of benefits. People don't buy for the product, they buy for the benefit of the product. STAY FOCUSED ON THE BENEFIT. Urgency Always set a cut off or a deadline with your client. Because interest rates and mortgages are absolutely urgent. Say your customer's name over and over. Not too much but before getting in to your main points, always call your customer name so that you have their undivided attention. Yes questions Get your customer used to saying yes by asking questions answerable with yes. Right now Use this in talking to clients to give them the idea that we got to do it right now. Not tomorrow, not the next day, RIGHT NOW. Say it's very simple If you know something, it's simple. So even if what you're implying is kind of difficult, it's simple because you know what you do. When you say that something is simple, your customer is going to relax and will be open to listen to what you have to say. The assumptive Close Whatever it is you're selling, think that your customer already owns it.

In this episode of Brian Stark LIVE! Brian is joined on the airwaves by Tim Bratz. Tim is the CEO and founder of Legacy Wealth Holdings, a real estate investment company that acquires and transforms distressed commercial and apartment buildings into high-performance investment assets. Brian and Tim kick off the show by talking about by talking about Tim's very first deal - getting all pumped up on multifamily investing in 2008 - just when the market collapsed! Nobody was lending and Tim had to call his bank to up his credit in order to purchase the property. There were many challenges in that first deal, but Tim now owns a 350 Million real estate portfolio. Other topics they touched on included the life Tim lives being able to give back and spend time with his loved ones, and the business lessons and insights from the first deal that still guides Tim to this day.