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Caffeinated Branding
by Caffeinated BrandedGrab your coffee and listen in as graphic designer and branding expert, Kayla Phillips, and social media coach, Marci Goodwin, chat about branding and marketing strategies for local small businesses.
Copyright: Caffeinated Branded
Episodes
Why your small business needs a graphic designer
26m · PublishedOn this episode of Caffeinated Branding, Kayla and Marci chat about the why and when of using a graphic designer for your small business. And not one time do we mention creating a logo, because it is so much more than that! Listen and learn how to elevate your brand with graphic design.
Establishing boundaries in your business
27m · PublishedEstablishing boundaries in your business
27m · PublishedBusiness owner mindset
25m · PublishedTime management and productivity apps for freelancers
26m · PublishedWhat Instagram changes mean for your social media strategy
26m · PublishedLast week, Instagram CEO, Adam Mosseri, announced that Instagram is no longer a photo-sharing app, but a video platform. What exactly does this mean for your small business's social media strategy? Should you go all-in on Reels? What happens if you don't like doing video? Should you abandon ship? In this episode of the Caffeinated Branding podcast, Kayla and Marci will calm you down and help you align your social strategy with these new changes.
What makes your business unique?
28m · PublishedOn this episode of Caffeinated Branding, Kayla and Marci talk about the importance of leaning into what sets your business apart from the crowd in your branding and marketing.
Know Your Ideal Customer!
22m · PublishedIn this episode of Caffeinated Branding, Kayla and Marci discuss the importance of small businesses knowing their ideal customer and how to use that knowledge to create branding and marketing strategies.
Follow Kayla
- Kayla Phillips Design
Follow Marci
- Leverage Social
The gap between DIY and hiring a pro
55m · PublishedAs entrepreneurs and small business owners, we tend to think we can, or we need, to do it all. The truth is that while we may be good at the main thing - whatever your business sells - we are not good at all the things. There is a time when we need to invest in our business by hiring professionals.
In this episode, Kayla and Marci talk about overcoming the mental gap between doing everything yourself (logos, branding, social media strategy. accounting, etc.) and hiring a specialist. Hear how that investment can free you up to do what you do best and propel your business forward.
"Money put into your brand is an investment, not a spend." - Kayla
"You will get out of it what you put in. If you spend $5 on a Fivrr logo, expect $5 worth of business coming back to you." - Kayla
Find Kayla and Marci here...
Kayla Phillips Design
Leverage Social
The Importance Of Small Business Messaging
24m · PublishedCaffeinated Branding has 11 episodes in total of non- explicit content. Total playtime is 5:10:20. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on April 10th, 2024 20:43.