Deep Cuts Live

In Episode 106 of Deep Cuts Live with host Antoine Reid, Alec Cuevas shares the story behind Sangre Nueva, the first cigar he's blended for Casa Cuevas Cigars. Learn how Alec worked with his grandfather to create this special cigar that earned him a lot of buzz and attention at this year's Premium Cigar Association (PCA) trade show. Also, Alec gives his take on cigar marketing today: what factors are keeping new adult smokers from getting into cigars? What role is social media playing in marketing efforts? Towards the end, Alec offers advice to other young professionals getting into an already established business or industry.

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In this episode of Deep Cuts Live with host Antoine Reid, Jesus Martinez shares the story of his family's cigar factory located in New York City's Manhattan borough. Learn how Jesus is carrying on a business that's over 50 years old and how he uses New York City's diversity to inspire his cigar blends for Martinez Cigars. David Rivera also shares how he approaches product development when helping Jesus build Martinez's presence in markets and stores well beyond the Big Apple. Jesus and David both share tips for others interested in started their own cigar brands as well as what they believe is necessary to build a business that lasts.

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In this episode of Deep Cuts Live with host Antoine Reid, Jerrold Miles and Corey Turner explain why being a smaller, independent premium cigar brand is actually an advantage. Learn how these two lawyers set out to create a cigar brand that would appeal to the masses and how their go-to-market method can be used by any business looking to gain traction in a competitive category. In addition to sharing the story of how Nomos Cigars came to be, Jerrold and Corey also explain the importance of proving rather than explaining a problem when it comes to business.

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In this episode of Deep Cuts Live with host Antoine Reid, Rick Rodriguez shares what life is like after leaving his position at General Cigar Company and the CAO cigars brand. When Rick decided it was time for a change, he and a friend decided to launch their own premium cigar brand named West Tampa Tobacco Company. Find out how they got started and the steps they took to find the right manufacturing partner to help them bring their blends to market. Rick also shares his advice to other entrepreneurs and why chasing after monetary profits is always going to lead businesses and people in the wrong direction.

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In this episode Deep Cuts Live with host Antoine Reid, Jesse Mariut & Steve Gherebea look back on their documentary, "Hand Rolled: A Film About Cigars." Learn how these two film makers built an entire documentary around a subject they were curious about–cigars–and how they went about finding the right people to interview and include in their documentary's production. Jesse and Steve give insight into their creative process and what they learned about content creation, editing, and how to ask the right questions to make a compelling film people will want to watch.

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In this episode of Deep Cuts Live with host Antoine Reid, George Rico shares how he expresses his creativity through making cigars. George's father worked in the cigar industry and soon after the famed '90s cigar boom, George decided to launch his own boutique cigar brand. He decided early on his brand's unique selling point would be the story behind each blend and the different approach to branding, such as using a flower as inspiration for the Gran Habano's popular Black Dahlia cigar. Learn how George marketed his brand, how he convinced retailers to carry his brand, and why running his company with a "boutique" mindset has kept him in business for over 20 years.

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In this episode of Deep Cuts Live with host Antoine Reid, Leonor "Leo" Abzaradel, Platinum Nova Cigars shares her secret to success–what your profession, whatever you do, you have to be passionate. Leo has never let stereotypes or other's opinions stop her from achieving her goals. She's sold wine, she's worked in some of New York City's leading cigar retail stores and lounges and now is the CEO of a premium cigar brand, Platinum Nova Cigars. Learn how she continues to break through the glass ceiling and why she stopped chasing money and started working and living passionately instead.

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In Episode 99 of Deep Cuts Live with host Antoine Reid, Lee Marsh shares how his love for premium cigars led him to launch his own brand, Stolen Throne Cigars. Knowing how competitive and overly saturated the premium cigar industry is, Marsh and his business partner opted to do things differently with their boutique brand. Learn how Marsh set his company and its products apart from their competitors by using the blue ocean strategy described by W. Chan Kim and Renée Mauborgne. Also learn how making cigars is very similar to how musicians put together an album of music.

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In this latest episode of Deep Cuts Live with host Antoine Reid, Litto Gomez, Jr., shares what it's like growing up in the cigar industry. Litto's father is one of the Dominican Republic's well-known cigar makers. Litto talks about growing up in the cigar industry, what made him want to join the family's business and what it was like blending his very first cigar, the La Flor Dominicana Solis. In addition to talking about his father and brother, Litto talks about what life is like as a college student and what his peers think about today's cigar industry. 

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In this latest episode of Deep Cuts Live with host Antoine Reid, guests Manolo Santiago, Jamie Baer and Serge Bollag talk about how they joined forces to launch Casa 1910, a premium cigar brand inspired by the Mexican Revolution with blends that incorporate Mexican tobacco. Hear why they wanted to use their new brand to put Mexico and its tobacco and cigar history on the map and how they brought their brand to market. Learn the mistakes they made as well as the early successes they've achieved. Also, learn how you can create the ultimate cigar and spirit pairing in the comfort of your home.

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