Digital Marketing For Women Entrepreneurs

#ConversationWithNiktia is focused on interviewing Women Entrepreneurs who have made an impact on society however small or big. And what are their strategy/approaches towards Digital Marketing and how they are approaching the same to promote their business/social cause to the world?

Meet Dr. Rani : Over 30 years experience across a range of industry sectors that include Big4 Firm, Software IT, Engineering Design Services, Pharma, Telecom infrastructure. She has worked with large Indian multinational group companies with global repute. She has headed the position as Global HR Head & Organisation Development with a presence in US, Europe, China, and been on Executive Committee of the leadership team.

Recently her post got viral on LinkedIn. Understand 'why' and 'how' in her conversation.

Digital Marketing for Solopreneurs

Understand the stages of Digital Marketing
1. Know your platforms to distribute content
2. Create engaging content
3. Manage conversions – From leads to your customers
4. Optimise your content
5. Invest in paid media
6. Leverage Mobile users
7. Use data for improving your digital presences

Before Getting into Digital Marketing
1. Understand your business
2. Your solutions
3. Understand the platform
4. After understanding the platform you need to understand your customers
5. Get your address
6. Have a strong Digital Marketing strategy
7. Content Calendar
8. Building repo

How to get started
1. Build a Website
2. Create your Social Media accounts professionally
3. Create a funnel experience for your customers
4. Invest in systems so it can take care of your work partially
5. Invest in Paid Marketing so you get wider audiences
6. Have a closer look at analytics in order to perform better on Social Media