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Digital Skin

by Digital Skin

Marketing and Technology Online

Episodes

Google Ads Strategy for Small Business

19m · Published 04 May 18:26

Our Google Ads strategy for small business was conceived in 2020 based on campaigns we ran for clients with less than 20 employees. None of them were e-commerce sites, all of them offered services and their intent initially was to draw attention to a single aspect of their business. In this post, we outline the...

Finding the Best Keywords for your Website

23m · Published 13 Apr 15:16

Finding the best keywords for your website is much more complicated than simply choosing words that reflect the content. Searchability and competition are also big factors in making the right choice. Essentially you need to balance the likelihood of the search term being used by other more established sites with the likelihood of the keyword...

4 Best Website Platforms

32m · Published 06 Apr 06:17

Welcome to the third full length episode of Digital Skin. “What is the Best Website Platform?”.Today we’re talking about web site platforms, specifically WordPress Squarespace Wix or Shopify. Which of these platforms will suit you best? We’ve talked about why you might want a web site in Digital Skin Episode 2, so the next step is...

How to Begin with SEO

36m · Published 22 Mar 18:29

Digital Skin Episode 2: How to Begin with SEO Today we’re going to discuss SEO. How to succeed in SEO is the riddle you need to resolve if you’re website is to thrive. This is the big one, or one of the big ones, so draw up a chair, pour yourself a drink and listen...

How to Succeed in Digital Marketing

8m · Published 07 Mar 14:59

Digital Skin Episode 1: How to Succeed in Digital Marketing Digital Marketing like so many things thrives on preparation. So here’s the first question. What are you selling and to who? Let me qualify that question. We’re all selling something, whether it’s for peer approval, financial gain, friendship or anything else. Marketing is just a...

Digital Skin has 5 episodes in total of non- explicit content. Total playtime is 2:01:38. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on June 4th, 2023 18:09.