Ecommerce Elite

Social media guru Duncan Alney and I discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic than most people will ever know! After reminiscing over MySpace, we discuss how a single, strong marketing effort can drive every element of a company’s online sales. 

Social media guru Duncan Alney and I discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic than most people will ever know! After reminiscing over MySpace, we discuss how a single, strong marketing effort can drive every element of a company’s online sales. 

For those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 has been an especially wild year for many business owners, and at YellowFin Digital we've had many clients and friends ask us about the ins and outs of establishing a side hustle. It's a great way to use extra time while at home- and ideally get some more cash flowing in as well. 

In this episode I caught up with the owners of 1911 Apparel, Darren and Jacob. Their passion is to help people become better patriots, grow awareness of veteran suicide, and help Veterans in any way they can. To further fund that effort, Darren and Jacob created 1911 Apparel– an online store that sells patriotic apparel with a purpose. Both men have their own careers and have used their shared passion for giving back to veterans to help drive them in their pursuit to touch individual lives.

In this episode of the podcast, we meet Natalie: a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of Ohio, Natalie’s company, Covermade, offers patented bedding products that offer unique design. Her bedding features straps that help to keep comforters in place- and her ecommerce strategies have elevated her brand to showcase it’s ingenuity.

Alison first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to expand her business little by little. She went from writing orders down in a notebook to shipping around 1,000 orders a day.

How COVID-19 caused a service based business, Wisp Lashes, to pivot into e-commerce in order to survive and thrive through the Coronavirus pandemic.

How COVID-19 caused a service based business, Wisp Lashes, to pivot into e-commerce in order to survive and thrive through the Coronavirus pandemic.

While some business ventures take years of ideation and planning before things get rolling, Abby found her e-commerce path as a happy accident. The Kringle Krate story begins with a Christmas Eve activity box that she created for her family members. Naturally, they were a hit. When Abby branched out to showcase her idea at craft fairs, the boxes went viral on social media.

In this episode, I spoke with Megan Dahle from Discount Catholic Products. Before branching out into the world of e-commerce, Megan’s expertise was her as a contract/virtual CFO for small businesses. She uses her gift for teaching and knowledge to dive into the defensive side of small businesses to help them grow. Her adventure into owning her own business began nine years ago when Meagan and her husband wanted to pay off their loans. In order to achieve this, they bought an e-commerce business.