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Leading in Ecommerce
by John LeBaron
Join us for Leading in Ecommerce, a podcast that brings together the brightest minds and top leaders in the industry to explore innovative strategies, opportunities, and trends in global ecommerce. Hosted by John LeBaron, Pattern CRO, each episode explores what brands and businesses are doing to accelerate their online success.
Copyright: All rights reserved.
Episodes
Blending New Marketing Strategies | Chris Georgeson, SVP Global Commercial and Retail Sales at Blendtec
32m · PublishedIn this conversation with Chris Georgeson, SVP of Global Sales at Blendtec, he talks about innovation, growth, and eCommerce. Hear about the value of demonstrations, the viral “Will it blend?” videos, the importance of controlling their supply chain, the process of gaining brand control with eCommerce, and the future of Blendtec.
Episode Outline
[01:03] About Chris and Blendtec
[03:13] Blendtec’s journey
[08:36] Demonstrating innovation
[11:57] “Will it blend?” and its effects on eCommerce
[19:07] Maintaining control of the brand with eCommerce
[21:21] The Amazon strategy
[24:17] Controlling the supply chain
[26:34] Looking to the future
[30:06] International news
Connect with Chris
Website
Connect with Pattern
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
The Formula for Consumer Innovation | Kris Malkoski, CEO (Food Business Unit) at Newell Brands
34m · PublishedIn this conversation with Kris Malkoski, CEO of Home Solutions at Newell Brands, she talks about creative innovation. Learn about the importance of building good relationships, and hear about Kris's private investigator moments.
Episode Outline
[00:46] About Kris and Newell Brands
[02:07] Kris’s background
[03:54] Private investigator moments
[08:28] Customer insights
[10:22] The process of innovation
[12:34] Fascinating stories
[14:51] Consumer interaction
[21:12] Think outside of the box
[24:32] What fosters creativity?
[27:23] Kris’s advice
[30:40] Networking and relationships
Connect with Kris
Website
Connect with Pattern
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
Walking Many Paths | Ian Stewart, Chief Marketing and Digital Officer at TOMS Shoes
35m · PublishedIn this conversation, Ian Stewart, CMO at TOMS Shoes, talks about innovation throughout his career and the evolution of TOMS Shoes. Hear about his early career living on the move, fostering a culture of innovation working at iconic brands, the CMO puzzle, implementing changes at TOMS, and staying ahead in an ever-changing environment.
Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supporter of Food Bank of Santa Barbara.
Episode Outline
[00:48] About Ian
[01:52] Living on the move, problem solving, and career development
[04:51] The culture of innovation at iconic brands
[07:14] When companies lose the discipline to say ‘no’
[09:59] The Ian Stewart DNA
[13:10] The CMO puzzle
[19:56] TOMS
[22:50] Making changes at TOMS
[25:29] Implementation and the evolution of the impact model
[32:07] The customer lifeline and staying ahead
Connect with Ian
Website
Connect with Pattern
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
Covering a New Category | Wylie Robinson, Co-Founder & CEO at Rumpl
36m · PublishedIn this conversation, Wylie Robinson, CEO and Co-Founder of Rumpl, talks about growth and innovation. Hear about Rumpl’s evolution since its Kickstarter campaign, digital strategies, diversifying the product, some of Rumpl’s challenges, brand collaborations, and valuable advice on starting a new company.
Episode Outline
[00:44] About Rumpl
[02:46] Wylie’s background
[04:03] Rumpl’s Kickstarter
[05:10] Early feedback
[05:42] Evolving Rumpl
[10:05] Digital strategies
[13:18] Keeping ahead of the curve
[17:41] Product diversification
[22:04] Breakthroughs and obstacles
[27:00] Amazon strategies
[28:37] Amazon reviews
[31:53] Collaborations
[34:31] Wylie’s advice
Connect with Wylie
Website
Connect with Pattern
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
Covering a New Category | Wylie Robinson, Co-Founder & CEO at Rumpl
36m · PublishedIn this conversation, Wylie Robinson, CEO and Co-Founder of Rumpl, talks about growth and innovation. Hear about Rumpl’s evolution since its Kickstarter campaign, digital strategies, diversifying the product, some of Rumpl’s challenges, brand collaborations, and valuable advice on starting a new company.
Episode Outline
[00:44] About Rumpl
[02:46] Wylie’s background
[04:03] Rumpl’s Kickstarter
[05:10] Early feedback
[05:42] Evolving Rumpl
[10:05] Digital strategies
[13:18] Keeping ahead of the curve
[17:41] Product diversification
[22:04] Breakthroughs and obstacles
[27:00] Amazon strategies
[28:37] Amazon reviews
[31:53] Collaborations
[34:31] Wylie’s advice
Connect with Wylie
Website
Connect with Pattern
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
Achieving Growth Through Technology | John Wessel, Chief Technology Officer, VP Product & Digital at Fresh Water Systems
33m · PublishedIn this conversation with John Wessel, CTO and SVP of Product & Digital at Fresh Water Systems, he talks about digital transformation, innovation, and growth. Hear about John’s many hats, how the company has transformed digitally since the 90s, the pharmacy part of the business, aligning and prioritizing different channels, and competing with Amazon.
Episode Outline
[00:42] About Fresh Water Systems
[01:35] John’s many hats
[03:18] The company’s digital transformations
[04:38] The pharmacy angle
[06:11] Aligning different channels
[08:01] Own products versus others’ products
[09:54] eCommerce strengths
[12:54] The evolution of content
[13:58] Innovation challenges
[14:52] Pricing messiness
[17:14] Amazon and fulfilment
[20:22] The 2-day shipping radius
[21:45] eCommerce trends
[23:18] Can you beat Amazon?
[26:51] Investing in customer engagement
[29:53] John’s recommendations
Connect with John
Website
Connect with Pattern
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
How Walmart Fulfillment Services is upping the marketplace game | Laura Cusson, Senior Account and Program Manager at WFS
32m · PublishedIn this conversation Laura Cusson, Senior Account and Program Manager at Walmart Fulfillment Services, talks about growth and innovation at WFS. Hear about the competencies WFS has developed, the WFS differentiators, some of the misconceptions around WFS and Walmart, the culture of innovation, how Covid has impacted their services, and the future of WFS.
Episode Outline
[00:49] Walmart Fulfillment Services
[03:25] Laura’s background
[07:19] Successes and mistakes
[09:39] Developing competencies
[12:10] WFS differentiators
[14:55] Misconceptions
[17:30] Innovation at Walmart
[21:19] Covid’s effects on Walmart
[22:58] WFS looking ahead
[24:31] The long-term viability of the WFS model
[28:01] Laura’s advice
Connect with Laura
Website
Connect with Pattern
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
Data Guides The Journey | Nancy Eichler, VP Ecommerce at MegaFood
44m · PublishedIn this conversation, Nancy Eichler, VP of Ecommerce and International at MegaFood, talks about pivoting to an ecommerce strategy during the pandemic and staying on top of its ever-changing landscape. You’ll also hear about how MegaFood is educating consumers, maintaining an edge, the role of strong data, and having an international presence.
Episode Outline
[01:18] About MegaFood
[02:58] Transitioning to ecommerce
[04:54] MegaFood’s key differentiators
[07:59] Brand authenticity and consumer education
[12:15] The international side of MegaFood
[14:45] Nancy’s background
[21:18] The role of data at MegaFood
[25:30] Nancy’s experience with different models
[31:13] Maintaining a competitive edge
[38:08] Nancy’s advice
Connect with Nancy
Website
Connect with Pattern
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
Ecommerce Innovation Through Marketplace Control | Charlie Ninegar, VP Sales at Nixon
37m · PublishedIn this conversation, Charlie Ninegar, VP of Sales at Nixon, talks about his downfalls and successes, how Nixon maintains an edge over competitors, and the many benefits of taking control of your marketplace presence. Hear about Charlie’s involvement with innovative startups, the importance of distribution and brand control, what new brands should prioritize, and some of the misconceptions about ecommerce.
Episode Outline
[01:02] Charlie’s background
[02:34] Nixon
[04:22] Startups and innovation
[10:54] Charlie’s career: lessons learned and successes
[15:26] The importance of distribution and brand control
[19:05] The benefits of taking control
[23:48] Maintaining an edge
[29:53] Important considerations for new brands
[34:46] Ecommerce misconceptions
Connect with Charlie
Website
Connect with Pattern
Website
Harnessing Your Brand’s Potential | Goose Kearse, President and San Te, Director of Operations at Misty Mountain Threadworks
38m · PublishedIn this conversation Goose Kearse, President of Misty Mountain Threadworks, and Operations Manager, San Te, talk about keeping their business at the forefront of climbing harness innovation. They also share about the passion behind their product. Hear some of Misty Mountain’s track switching moments, the ecommerce challenges they face, and the ways they stand out from the crowd with versatility.
Episode Outline
[00:57] Goose’s Background
[07:00] San’s Background
[10:35] Misty Mountain
[13:50] The culture of innovation
[18:27] Manifesting innovation in the company
[25:39] Track switchers
[31:08] Ecommerce at Misty Mountain
[35:09] Customer experience and versatility
Connect with Goose
Website
Connect with San Te
YouTube
Connect with Pattern
Website
Leading in Ecommerce has 32 episodes in total of non- explicit content. Total playtime is 19:12:22. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on April 6th, 2024 01:15.