Empowered Business

Let’s talk about one of the most important things when it comes to running a business…

Lead generation.

Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.

Topics covered in this episode include:

• Why you can’t only rely on your warm audience

• What you need to know about paid advertising

• Why we need to be doing SEO around the clock

• How you can leverage your email list for lead generation

• Why we need to leverage our sales funnels to bring in new customers

• How you can use affiliate marketing to grow your digital product shop

Lead generation is so important if you want your shop to continue to grow. Tune in to hear these top strategies to make it happen!

Resources Mentioned:

Register now for the Digital Shop Accelerator https://digitalshopexperience.com/training.

Visit Nina Gibson’s website: https://ninagibson.co/

Visit Erin Alexander’s website: https://productpowerhouse.co/

Listen to episode 66 to learn why you need sales funnels and shops: https://monicafroese.com/podcast/the-power-duo-sales-funnels-vs-shops-and-why-you-really-need-both/

Visit the Empowered Shop: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/72

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience.

My digital shop truly changed everything about my business and I want you to be able to leverage the lessons that I have learned in your own business this year.

Topics covered in this episode include:

• How my most challenging year became my highest-grossing year yet

• Why repurposing my content gave my business the stability it needed

• The ease that digital shops can bring to your business

• The game-changing automations I use in my digital shop

• How the buyer experience changes with a digital shop

• Why my products are so much easier to sell now

This episode is full of very valuable lessons and insights into how a digital product shop can change your life and business. Tune in now!

Resources Mentioned:

Visit the Empowered Shop: https://empoweredshop.com

Listen to episode 57 to hear what we’ve been up to: www.monicafroese.com/57

Listen to episode 58 and learn the 5 mistakes to avoid with your digital product shop: www.monicafroese.com/58

Listen to episode 61 to learn how to repurpose your content for your shop: www.monicafroese.com/61

Listen to episode 68 to hear shop owner Anna Joy Lowell’s success story: www.monicafroese.com/68

Sign up now for the Digital Shop Accelerator: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/71

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT. 

In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses. 

I think you're really going to enjoy this conversation!

Topics covered in this episode include:

• How Menekse got started using AI in business

• Why we can’t really ignore AI anymore

• How ChatGPT has impacted the job market and the general public

• Why AI could never replace humans and it’s not as scary as people are making it seem

• How entrepreneurs are positioned to use our voices for future good with AI

• The AI app Menekşe built for small business owners

• The incredible things that this app can do for your business

• How context shifts the results you can get from AI

• The importance of understanding data privacy when using AI

• How and why Menekşe is pricing this app the way that she is

AI goes so much deeper than most people think. Make sure to tune in to learn all about how you can use it to your advantage!

Resources Mentioned: 

Get access to the Marketing Magic app: Monicafroese.com/magic

Visit Menekşe's website: https://marketingwithmenekse.com

Follow Menekşe on Facebook: https://facebook.com/menekse.stewart

Follow Menekşe on Instagram: https://instagram.com/menekse.stewart

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/70 

Wondering how you can make high-value, low-ticket offers work for your business? 

In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today!

Topics covered in this episode include:

• How Lizzy found her voice in her online business

• Why you don’t have to have a signature offer to have a successful business

• How to pull people into the ecosystem of your business

• How Lizzy approaches pricing her products

• Different types of low-ticket offers that can be done in interesting ways

• What Low Ticket Live is and why you definitely want to be there

• The power of having trust and confidence in yourself when it comes to your business

You’re going to love Lizzy and her out-of-the-box approach to pricing and marketing. Make sure to tune in to learn more!

Resources Mentioned: 

Sign up for Low Ticket Live: www.lowticketlive.com/monica

Visit Lizzy’s website: www.elizabethgoddard.co.uk/pod

Follow Lizzy on Instagram: https://www.instagram.com/elizabethgoddard_uk

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/69 

Wondering what’s possible if you decide to start a digital shop? 

In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program.

Topics covered in this episode include:

• Anna’s journey with her blog and products

• The problem with the blogging business model

• Why Anna decided to start a digital shop

• How The Digital Shop Experience helped her improve her store 

• The income Anna’s shop generates now after implementing what she learned in the program

• How you can leverage your email list with your digital shop

• What happened when Anna let go of the fear and started selling every week 

• The impact you can make by creating a digital shop

Anna’s story is so inspirational! Make sure to tune in to learn more about how her digital shop transformed her business and income. 

Resources Mentioned: 

Visit Anna’s website: https://kidsbibleteacher.com/

Visit Anna’s shop: https://kids-bible-teacher.com/

Listen to episode 62 about the best Shopify apps: www.monicafroese.com/62

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/68

Let’s nerd out over numbers! 

If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales. 

Topics covered in this episode include:

• How my digital shop performed during these 55 weeks and how much came from email marketing 

• The data that I got from these sales and the lessons I learned from it

• How we plan to increase our clickthrough rate

• The type of campaign that performed the worst, and what we learned about it

• Why our new product launches performed the best 

• The main lessons I learned from these sales and how I plan to move forward

• Why we plan to use segmentation on our list more moving forward

Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in! 

Resources Mentioned: 

Visit The Empowered Shop: https://empoweredshop.com

Listen to episode 57: www.monicafroese.com/57

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/67

What is the difference between a sales funnel and a digital product shop?

In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need. 

Topics covered in this episode include:

• The difference between a shop and a sales funnel

• How having a digital shop simplifies the shopping experience for your customers

• The four biggest problems that led me to start a digital product shop

• How a digital shop can lead to more sales of your bigger program

• Why you need to stop offering things for free and create a digital shop instead

• Whether you should put your shop in your funnel or not

Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it! 

Resources Mentioned: 

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

Listen to Episode 61: www.monicafroese.com/66

Visit the Empowered Shop™: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/66

Should you be using Shopify or Etsy to sell your digital products? 

This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop. 

Topics covered in this episode include:

• The core difference between Shopify and Etsy

• Customer data and why you need to own it

• The Etsy terms and conditions you need to know 

• How you can market your brand on Shopify vs. Etsy

• The power of controlling the buyer journey

• Why controlling your customer data and money is crucial to running a business

• The pros to using Etsy for digital products and who should consider it

Choosing the right platform to sell your digital products is a big deal, and you need to fully understand them both beforehand. Tune in to learn how to choose the best platform for you. 

Resources Mentioned: 

Register for the Digital Shop Accelerator: https://digitalshopexperience.com/training/

Check out the Empowered Shop: https://empoweredshop.com/

Listen to episode 62 all about Shopify apps: https://monicafroese.com/podcast/5-shopify-apps-that-will-make-you-thousands-of-dollars/

Listen to episode 57 about what’s next for us: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/65 

In this episode of Empowered Business, I sat down with Sidneyeve Matrix. She has a successful digital product shop where she sells the most beautiful templates, but her business is so much more than that. Her experience in instructional design and what she does with those templates goes so much further. 

Sidneyeve Matrix works with digital course creators on their visual communication strategies using graphic design to boost the emotional connection their ideal clients feel. Using her templates, clients go to market with creative confidence knowing their course looks gorgeous. 

Topics covered in this episode include:

• The power of designing your products with empathy in mind

• The products Sidneyeve sells in her template shop

• The difference between using Shopify and Etsy

• How instructional design can help improve your products

If you teach anything in the online space, you have to listen to this episode because Sidneyeve has some really great advice for you! 

Resources Mentioned: 

Follow Sidneyeve on Facebook: https://www.facebook.com/ValentineCourseDesign

Check out Sidneyeve’s template shop: https://xoxotemplates.shop/

Join the Digital Shop Accelerator™: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/64 

Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode. 

In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly impact the amount of money you make in your shop. 

Topics covered in this episode include:

• What these four levers are

• The numbers you need to be tracking in your shop

• How to use these levers to boost your income

• The shop calculator that I use to find out the fastest way to get to my goals

Tune in to learn more about how you can harness the power of these levers to increase your digital product shop income. 

Resources Mentioned: 

Check out the Data Export App for Shopify: https://dataexport.io/

Check out HotJar: https://monicafroese.com/hotjar

Join the Digital Shop Accelerator™: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/63